2023年腓特烈港国际水上体育运动用品展览会

德国腓德烈斯哈芬国际水上体育运动用品展览会（INTERBOOT）是一个国际性、交叉性、互动性的水上运动展览会，是德国最大的水上运动用品展，从上世纪六十年代就开始的水上运动展览会，每年一届，在腓德烈斯哈芬展览中心举行。康士坦茨湖处于瑞士、奥地利和德国南部的交界处,这三个区域是欧洲地区人均收入最高且失业率最低的地区，是欧洲的旅游中心之一，每年迎来百万游客，水上运动是该地区最受欢迎的运动。INTERBOOT充分利用了这个有利地理位置，使广大展商密切接触了该地1430万拥有雄厚购买力的群体。

INTERBOOT水上运动展值得世界上所有爱好水上运动的爱好者参加。互动是INTERBOOT水上运动展的另一大特色，在这里参观者并不是一个消极的角色，每个参观者都可以亲身体验展会现场水上运动带来的乐趣。

INTERBOOT展会提供500多平方公里水域以供各类高档水上运动体验与试驾，展会在水上运动季节内举行，与会观众和展商都有机会领略湖区缤纷的水上活动。

超过100个泊位的港湾为展商展示产品提供了一个良好的平台。在展会上观众可参与展会组织的体验活动，其中包括帆船竞赛、海上探险游戏、游行等等。

腓德烈斯哈芬市是一个与众不同的城市，位于德国南部，毗邻奥得利和瑞士。那里湖泊众多。当地居民不仅热衷于水上运动，更热衷于推动水上运动的发展。INTERBOOT水上运动展可以让参展商接触到瑞士，奥地利等这些低失业率，资本富裕的国家。同时这几个国家都是水上运动十分发达和普及的国家。

除去列支敦士登，瑞士是欧洲人均收入第二高的国家，据统计瑞士有100000居民拥有游艇驾照，每年都有20000水上运动爱好者来到他们的邻居德国参加INTERBOOT水上运动展。

每届展会的到来即是水上运动黄金季节，作为德国最大的水上运动用品展必将会吸引更多的参展商和观众。数据显示，每年的参观者中有22.5%的参观者来自德国以外的国家和地区。其中73%来自瑞士，22%来自奥地利，2%来自意大利，2%来自法国。而参观者中，具有强劲购买力的，年龄介于41-50岁的参观者占26.3%。另一项调查显示，所有参观者中19.7%的参观者表达了在未来2年内购买新船的强烈欲望，而39.4%的观众表示将会购买新船。

优越的市场和强劲的购买力使得德国水上运动用品展成为世人瞩目的展会。

展品范围(Show Products):

帆船、游艇、皮划艇、充气艇、游乐船艇、豪华游艇、救生艇、电动船、水撬、水上航行设备、摩托艇，橡皮艇、潜水，冲浪用品；水下摄影器材、潜水俱乐部等；旅游，水上运动，水上极限运动；潜水服装、眼镜、帽子、救生服。相关杂志、媒体等。

展会报告(Show Report):

49,800 water sports fans in attendance – Exhibitors report great interest and good sales

After a nine-day voyage, the Interboot came back to dock with good numbers to report: 348 exhibitors and participating companies attracted about 49,800 water sports fans (45,600 in 2021) from Germany, Austria and Switzerland. “Despite numerous challenges such as the ongoing energy crisis, we’re pleased to announce an increase in the numbers of exhibitors and visitors. That means the Interboot has successfully consolidated its position as Germany's second-largest water sports trade fair.  By continuing to hold the event even through the last couple of years, we’ve shown that we can be depended on. The Interboot held a steady course throughout the pandemic, and now we’re starting to mobilize more visitors and purchasing power in the region again,” explained Messe CEO Klaus Wellmann. With a broad range of boats, boards, clothing and accessories, the international water sports exhibition had something for everyone – from total beginners to seasoned professionals. An eclectic program of supporting events in the exhibition halls and at both the fairground lake and Lake Constance provided everything from exciting thrills to expert knowledge, and it was very well received.

From SUP boards to skiffs, from jet skis and rubber boats for beginners to cabin cruisers over eight meters for seasoned hands, the Interboot had just the right vehicle for any age and any wallet. “For us the important thing is to appeal to experienced water sports enthusiasts as much as to beginners and families – to make water sports accessible to everyone. After the pandemic restrictions of the last two years, we really wanted to revive the hands-on activities and the program of shows at the fairground lake and have more boats available for tryouts at the Interboot harbor. The great majority of our exhibitors was well satisfied with how the exhibition went, telling us of promising talks with a knowledgeable public and good, even outstanding sales,” summarized project lead Felix Klarmann, who, together with his team, made his first year at the helm of the Interboot a success.

Michael Menken, CEO of Bootscenter Menken, also looked back on the Interboot with satisfaction. “The exhibition went well for us. The visiting public this year was very well informed and interested in buying. Many of them took advantage of the tryout opportunities at the harbor with enthusiasm. The combination of exhibition halls and the Interboot harbor makes this exhibition one-of-a-kind for us in the German-speaking region. In the future, we hope to expand our presence at the harbor and have a wider range of boats available there.”

Dennis Pfister of Boote Pfister targets not only yacht-owners but beginners, as well. He remarked, “We had more visitors at our booth on the first weekend than ever before. Overall the purchasing behavior this year was somewhat restrained, though. We registered a strong influx of newcomers interested in used boats, small recreational craft up to six meters, and jet skis, and we were able to generate a lot of interest in water sports among prospective future customers. Trade fairs will remain hugely important, since newcomers in particular go to water sports exhibitions because they aren’t yet familiar with the manufacturers and dealers.”

The Interboot is indispensable for our Swiss exhibitors, too. As Vinzenz Batt, chairperson of the Swiss boat-builders’ association SBV, summed it up, “The Interboot went better than it did the last two years in terms of the number of exhibitors, even if some previous exhibitors couldn’t take part because they didn’t have any boats available. We’re hoping for a further increase next year. The basic conditions here at the Interboot are excellent, with its lovely halls, the fairground lake, and Lake Constance. For many purposes – sales and networking, for example – it's our home fair, and it’s a showcase for the Swiss boat-building industry.”

Furthermore, there was a water-based synergy with the InterDive trade fair, which took place in parallel with the second weekend of the Interboot (September 22 to 25) in Hall B5, drawing numerous visitors with everything from diving equipment and accessories such as snorkels and complete diving kits to insider tips on the best diving spots.

The next Interboot from September 23 to October 1, 2023 promises more personal experiences across the entire range of water sports.