德国慕尼黑高级音响展览会(HIGH END)欧洲最大的高级音响展览会议,从1982开始举办,每年一届在慕尼黑M,O,C展馆举行。慕尼黑音响展作为欧洲最大型和最高定位的高级音响展,各家欧洲、北美、亚洲的音响大厂每年对此都非常重视,很多新器材或即将推出的新器材,厂家也特别安排于次此展会上作全球首演。主办方同时举行国际音响OEM展(IPS - The international OEM show)、最佳音响展(FINEST AUDIO SHOW)等活动。
从展会上看到,母带级数码音频、无线数据传输,家居多房间影音系统成为展示重点,网络音频不再是平价的代名词,众多High End音响都以加入网络播放作为卖点,很多展厅除了传统播放机外,还特别设置了一套电脑系统,专门播放音乐文件,很多新器材机背都露了根“小尾巴”出来:)以显示其无线网络能力。而且更有部分厂家带来了创新的技术,部分厂家除了延续豪华的设计方向外,更多的新旗舰开始应用新材料、新技术和新工艺,以求新的顶级器材能给用家耳目一新的感受。数据级的音乐服务器成为新的热点,多家音响厂家都带来了新开发的基于有线网络或无线网络传输的音乐服务器,通过配备超大容量的多块硬盘,配合各自独家数码技术专门对应网络音频传输播放的特性进行改进,以获得数据传输的低误差,让用家更方便地享受美妙音乐,让用家可以轻松拥有HIFI级私人音乐母带库。
HIGH END SOCIETY 成立于1982年,是欧洲参与高端市场的制造商和分销商协会。来自世界各地著名的音响器材厂商都会在这里展出他们的新产品,包括有最顶级的Hi-Fi音响器材、家庭影院系统或者是定制安装器材,所有的家庭娱乐体验及音频应用、无论是温暖炽热的电子管或冰冷的信号处理器,漂亮的转盘或寂静工作的硬盘,只要能播放音乐的,都能在HIGH END找到踪影。
HIGH END SOCIETY,和HIGH END 展览会的概念诞生于1981年后的Hi - Fi现场要求一个纯粹的Hi - Fi的显示。HIGH END SOCIETY,(音响高品质消费电子协会)的“HIGH”的组织者 - 会议自1982年以来每年一届。
展品范围(Show Products):
高级音响,音响计算信号处理器,音乐存储硬盘,以及音响集成了技术,运输,清洁和客厅音乐设计,2,3,4及6声道种类音响,音乐和多媒体娱乐的终极体验到高清晰度电视和视频等。
展会报告(Show Reports):
An outstanding atmosphere and praise from every angle for the event organisers
The figures have now been evaluated and confirm the outstanding impact left by the HIGH END 2023, which ended on Sunday and attracted an international audience to the MOC Event Center in Munich from 18th to 21st May. With halls fully booked down to the last centimetre, atrium and conference rooms packed to the brim, and the new Press Center flooded with natural light in Atrium 2, the 40th HIGH END pulled out all the stops to put on a successful show. A total of 22,137 visitors from around 100 different countries attended the world’s largest audio show to find out about the new products and innovations of its 550 exhibitors from 54 nations. This was the highest number of visitors ever recorded by the HIGH END. The result far exceeds the expectations of the event organiser, the company HIGH END SOCIETY Service GmbH. Alongside the abundance of positive feedback from those involved in the trade show, these figures underline the fact that this anniversary event was the most successful in the history of the HIGH END. They also show that extending the show again to cover two B2B days after doing so successfully in 2022 was very well received in the industry. While trade visitors made up approximately 38 percent of the visitor total in 2019, they represented nearly half of all guests at the HIGH END 2023, which welcomed 10,748 trade visitors compared to 10,860 visitors when open to the general public. These were joined by a total of 529 media representatives from 43 countries reporting on the world’s most important audio show.
The best HIGH END ever
The HIGH END 2023 was a hive of activity characterised by its captivating, positive and emotional atmosphere. According to the feedback received by the man behind the show, Stefan Dreischärf, and his team during this event, it was the best and most outstanding show they have ever hosted. “The response to this year’s show is truly overwhelming. Every single person I have spoken to was impressed by the fantastic atmosphere in the MOC,” reports Dreischärf. “We had hoped to be able to repeat the terrific success of the last HIGH END but didn’t expect to even go one better.” While exhibitors praised the perfect organisation of the event, their impressive world premieres and the large number of product innovations captivated and excited their audience to a huge extent. The diverse programme of events organised by the HIGH END SOCIETY to accompany the anniversary show also attracted a great deal of attention and filled the event venues to the max.
The concept of a balanced combination of an industry gathering and interactive exhibition has yet again been a complete success in 2023. The decision to again split the HIGH END into two trade visitor days and two days for the general public ticked all the boxes. The largest specialist show of its kind is the most important marketplace with the highest international involvement for exhibitors from all over the globe. It is only here in Munich that all significant players in the industry come together at the same time. The jam-packed schedule of talks and meetings on the B2B days confirmed that the decision to appeal to both target groups in equal measure represented an important new approach. And indeed, the companies participating in the event were very well prepared for their business meetings at the HIGH END. In fact, discussion areas and meeting rooms are no longer a rarely seen occurrence at stands. The requests for B2B cabins at the event venue came in so thick and fast that the event organiser was also unable to meet them all due to the limited space available.
No other audio show offers as much to discover as the HIGH END. With a virtually endless range of exhibits on show, the event is a true treat for both the eyes and ears of music aficionados, audiophiles and technology lovers. All visitors to the HIGH END were able to immerse themselves in captivating sound demonstrations, enjoy music of all genres, admire both subtle and eye-catching devices and gain an insight into sophisticated state-of-the-art technology. The event shone the spotlight on major international companies, small independent labels and start-ups in equal measure, all of which presented their broad spectrum of new technologies and services. The brand-new products showcased included turntables with active vibration decoupling, innovatively networked hi-fi loudspeakers, modern amplifiers that combine a wide variety of functions with outstanding sound quality, and many other highlights.
A huge selection of models in the WORLD OF HEADPHONES
Another proven visitor highlight at the HIGH END 2023 was the WORLD OF HEADPHONES, a special area in Hall 1 where manufacturers and distributors presented all kinds of different headphone models. Given that more and more companies are now discovering this market and decided to showcase their products in the WORLD OF HEADPHONES, this year’s special exhibition area was twice as big as when it was launched in 2022. It is an attractive addition to the HIGH END that attracted young people in particular and encouraged them to spend time exploring the models on show. “The headphone show is like a magical visitor magnet, attracting people to try out products directly without any interruptions,” states Stefan Dreischärf, delighted about how visitors flocked to the stands on all four days of the audio show. Some of this year’s trends included Bluetooth headphones, in-ear variants and high-quality portable audio players, which can also be used as high-end hi-fi components thanks to their streaming and wi-fi functions.
Another convincing performance was displayed by the audio systems under the SOUNDSCLEVER label — not only those from individual exhibitors but also, for the first time ever this year, four systems presented by different hi-fi magazines. With this initiative, the HIGH END SOCIETY wants to debunk the myth that excellent music reproduction is only available in the luxury price segment. After all, companies that want to appeal to new target groups and encourage them to explore a premium hobby need to take new approaches. At the end of the day, high-quality musical enjoyment not only needs to be fun but must also be affordable. The components of the SOUNDSCLEVER audio systems have been assembled in such a way that they offer excellent music reproduction with top-quality sound yet cost no more than 5,000 Euros in total.
An illustrious visit by our brand ambassador Al Di Meola
Never before has a brand ambassador attracted such a buzz of attention. At the opening press conference with Al Di Meola, there wasn’t a free seat in the house, and even the standing room was fully packed. Wherever the artist went during his time at the HIGH END, a crowd of excited visitors soon gathered. His presence at the “Meet the man” expert interview with Lothar Brandt also received excellent feedback, with the 45-minute talk providing listeners with an interesting insight into the life of the musician who was once the fastest guitarist in the world. The autograph session attracted a long line of patient fans waiting to get their hands on an authentic signature from their star. These fans and everyone who encountered the artist throughout his time at the event were able to experience his friendly and welcoming nature and also his keen interest in all things audio. Al Di Meola also made the most of the opportunity to enjoy the event with all of his senses, to discover the exquisite sound reproduction that he supports as the ambassador of the world’s largest audio show and to confirm why he perfectly embodies this year’s motto, “Loving Music”. His live performances are not the only evidence of his virtuoso ability; many of his albums also take centre stage with their outstanding recording quality. Surrounded by such premium sound, the artist was immersed in an audio heaven: “It has overwhelmed me and is truly stunning,” he exclaimed in his emotional summary of the HIGH END. In the run-up to his visit to the largest audio show, a number of special exhibitor events were already planned in cooperation with his record company Impex Records. Together with his wife Stephanie, who accompanied him to the show, Al Di Meola compared playbacks of his own live recordings on a variety of exclusive audio systems. At the end of the event, he even happened to run into Rick Rubin, who was visiting the HIGH END out of personal interest. The world-famous music producer is now one of 600 owners of the limited-edition version of the album “Saturday Night in San Francisco”, which was produced by Impex Records, to celebrate the 40th anniversary of the HIGH END. What’s more, he is one of just a handful of people to own a copy signed by Al Di Meola himself.
The HIGH END KOLLEG shines in a new light
The HIGH END KOLLEG series of presentations experienced a revival at this year’s event. It welcomed new stage formats that invited listeners to follow exciting panel discussions or expand their technical knowledge of the audio world. Thanks to the cooperation with the ALTI Association, which presented its ALTI Pavilion as part of the supplier trade show IPS – International Parts + Supply, held in parallel with the HIGH END, the spectrum of topics covered by the presentations was much more extensive than in previous years. Under the title of “Future-fi – what’s next?”, the hosts of the two panel sessions, Olaf Adam from HIFI.DE and the YouTuber Dimi Vesos, dared to take a look in the crystal ball and discussed what they consider necessary to secure the future of the hi-fi industry with their panel partners with various focuses. The guests involved in the English panel discussion hosted by Olaf Adam included Michael Fremer from the USA, Ljubiša Miodragović from Serbia and Stuart Smith from Great Britain. Dimi Vesos welcomed the hi-fi journalist Bernd Weber, the YouTuber Patrik Scholz, the specialist retailer Markus Wierl, and Lars Baumann from the company ELAC onto the stage for his session. To everyone who could not attend the HIGH END 2023 or missed out on the HIGH END KOLLEG events: you can watch the live recordings of the sessions on the YouTube channel of the HIGH END SOCIETY. You can also, of course, be sure to look forward to the next HIGH END. When? From 9th to 12th May 2024 at the MOC Event Center in Munich.