2024年慕尼黑国际户外用品博览会

慕尼黑国际户外用品博览会（OutDoor by ISPO）是欧洲最专业的户外运动装备及户外行业可持续发展的解决方案展览会，该展一年一届，在慕尼黑举行。该展作为一年一度的全球户外盛会，室内外展示空间共同打造真正的户外氛围，参展商倾情加入，现场展示包括登山、徒步、露营、运动面料等户外运动产品及数字户外、可持续发展解决方案等前沿服务，共17个展示大类，覆盖户外领域上下游产业链。

更有众多行业大咖积极参与OutDoor by ISPO，在展会现场展示当季产品与前沿技术，例如：迈乐（Merrell）将带来全新推出的多功能 Elope 18-plus 4l 背包；易乐酷（IGIOO）将展示首个由回收材料制成的户外冰箱；巍德（Vaude）则会在现场公布全新的极简主义Scopi LW 2,5 L夹克等等。

中国展商踊跃参加OutDoor by ISPO，展示包括户外服装服饰、露营装备、水上运动、功能性面辅料及鞋等多种产品，向全球呈现中国制造的靓丽风景线！

作为户外运动人的社群，在传统的商贸交流之外，OutDoor by ISPO还设置了丰富的户外演示、社交聚会以及同期讲座，帮助参与者更好地体验到户外的魅力。值得一提的是，慕尼黑国际户外用品博览会在VDS / FEDAS的支持下全新推出了青年人才项目（Young Talents program），为来自零售业的参与者提供定制的活动，包括在户外展区的诺德豪华野营帐篷里的免费住宿、特别讲座、专人导览和丰盛餐食。

作为欧洲重要的户外用品博览会，OutDoor by ISPO将充分体现户外用品市场的积极趋势。现代化的展馆设施、灵活的布局、完善的参展服务，OutDoor by ISPO 将带来更多创新灵感。无论是零售商、品牌商、媒体记者还是买家代表团——行业人士将齐聚一堂，拓展网络联系，共同塑造户外运动的未来。

展品范围(Show Products):

一般户外运动用品：涵盖登山运动、徒步远足、登山健行、攀岩运动、抱石运动 、露营、旅行、越野跑、功能性面辅料面料、流行趋势等；

特殊户外运动用品：呈现冒险 & 目的地旅游、替代性户外运动、城市户外、山地自行车、越野摩托车、户外健身、划桨、划艇、立式桨板、滑翔伞、冲浪&水上运动、瑜伽 / 养生、健康营养学、数字户外、电子产品 / 可穿戴设备等；

其它用品及解决方案：带来数字零售及行业解决方案、环境技术、印刷与有机电子、电子元器件、运输与物流、房地产、自动化与机器人等。

展会报告(Show Report):

OutDoor by ISPO 2023 has once again written a success story from June, 04 to 06. After last year's brilliant restart as a live trade show at the MOC, Event Center Messe München, this year's trade show once again presented itself as THE global platform for the outdoor industry and community. Compared to the last edition, OutDoor by ISPO has grown enormously. With 35,000 square meters, the space at the MOC including the outdoor area is completely sold out. Most of the growth came from overseas, especially from the USA and China. As a result, the share of international exhibitors grew by 15 percentage points to a total of 83% – making OutDoor by ISPO one of the most international trade shows in Messe München's portfolio.

Despite the many challenges facing the outdoor industry, the mood is positive – and who or what could reflect this better than OutDoor by ISPO with an overall increase in exhibitors from 310 in 2022 to 661 this year. The number of international exhibitors grew from 213 to 554 exhibitors, an increase of 160 %, proving the international importance of the show. Global networking made easy! The largest exhibitor countries are China, Germany, the US, and Scandinavia. New on board were such prominent exhibitor brands as adidas Terrex and On.They were joined by Berghaus, J. Lindeberg, Nomad, Pegasus, Brunton, Sidas, Norrona, Cavida, Igloo, Gonso, Devold of Norway, Montura, Hestra, TentBox and Wølmark. Back at the show were Rab/Lowe Alpine, Sea to Summit, Scott, Ortovox, Nordisc, Jack Wolfskin, Mammut, Deuter, Big Agnes, Edelrid, Grüzi Bag, Millet, Ortlieb, Vaude, Merrell, La Sportiva, Lowa, Meindl, Petzl, Osprey, Mountain Equipment, Nordisk, Fjällräven and Icebug.

But it was not only the exhibitors who celebrated their industry and community: about 9,000 trade visitors from 88 countries – including the European core markets such as France, Italy, Austria, and Switzerland as well as the USA, Canada, and Asia – flocked to the MOC. Here they were able to find out about the latest trends, developments, concepts, and innovations and to make and intensify valuable business contacts. With beautiful sunshine and early summer temperatures, the outdoor theme was more alive than ever – in four halls, four atriums, as well as numerous showrooms, workshop and conference rooms, and on the total of 5,000 square meters of outdoor space at OutDoor by ISPO! Also back in the program: the ISPO Award exhibition with its 34 award-winning outdoor innovations and the start-up exhibition with 17 new companies.

At OutDoor by ISPO, the topic of circular economy was at the forefront of discussions, with numerous presentations, panel discussions and workshops in the "Sustainability Hub". The industry is aware that the EU's ambitious sustainability goals cannot be achieved without a circular economy. The topic affects the entire value chain, from raw material sourcing to design, from retailer to consumer – all the way to the recycling company. A new feature was the integration of the European Outdoor Summit of the European Outdoor Group (EOG) into OutDoor by ISPO, with a variety of presentations that contribute to and inspire discussion about sustainability. This integration is proof of the close connection between EOG and OutDoor by ISPO.

The Innovation Labs also celebrated their premiere at OutDoor by ISPO. The solution-oriented Innovation Labs offered by ISPO and NOW.Partners support companies of all sizes in developing innovative and regenerative solutions for the current challenges of international business.

The development potential of the outdoor industry is great – and thus are demands on such an important trade show as OutDoor by ISPO are also increasing. Demands have now exceeded the capacities of the MOC. In order to meet the demands of a rapidly growing market, Messe München and EOG have decided to return to the exhibition center in Riem in 2024. The exhibition halls in Riem offer OutDoor by ISPO the best conditions for the further development of the trade show in cooperation with EOG (European Outdoor Group). Numerous concepts are being developed to create an authentic outdoor atmosphere. Another advantage of the Riem location is that exhibitors can once again choose their stand size more individually and present larger concepts. During this year's OutDoor by ISPO, various surveys were conducted to determine the needs and requirements of exhibitors and trade show visitors with regard to the move to Riem next year.

The next OutDoor by ISPO will take place from 03 to 05 June 2024 at the Munich Riem Exhibition Center.