科隆国际游戏展览会(gamescom)是世界上三大领先的游戏展览会之一,汇聚了游戏软件、硬件、娱乐设备、信息软件和设备的大型国际展会,从2002年开始举办,每年一届,从2008年开始在科隆国际展览中心举行。Gamescom有效地汇集在商务领域的行业,零售和媒体提供的业务关系建立和维护一个巨大的机会。此外,该展在娱乐领域的独特氛围,gamescom是您的品牌和产品交流的最佳营销平台。
在2008年2月德国互动娱乐软件协会(BIU)总裁Olaf Wolters和科隆国际展览有限公司执行副总裁奥立弗·库尔特(Oliver P.Kuhrt)在柏林宣布,当年8月在科隆举办第一个游戏展,他的名字叫科隆国际游戏展(Gamescom)。从2002年创办至今,展会占地达到了十四万平方米,在科隆游戏展发展已经达到顶峰,有来自多个国家的700多家游戏软、硬件厂商参与展示,是游戏厂商和玩家及媒体交流信息的主要平台,每年吸引超过30多万名来自世界各地的观众。无论是展览规模、参展厂商、游戏作品还是在观众数量方面都再次创下了历史之最。
世界游戏业的发展超出了所有人的想象,也包括BIU总裁Olaf Wolters在内,在2002年他绝对没有想到会有今天这样的发展局面,在兴奋之余他也深深地担忧,莱比锡展馆的极限,酒店房间和交通设施等后勤方面的不足都给GC出了难题,GC本应更快发展!GC与莱比锡的合同在2008年12月到期时没有再续签,科隆展览公司将接过GC,担负起将游戏展推向顶峰的重任。对于莱比锡来说这似乎有些残酷,莱比锡展览中心不但宣布要继续举办游戏展,莱比锡市长兼展览中心的Burkhard Jung主席还承诺为此要建4个新的展馆,提供超过1500个展位来满足GC发展的需要,他甚至有些激动地说:“举办另一个GC实在是太可笑了,GC属于Leipzig!”但一切不可挽回,因为Gamescom已经属于科隆。而当前莱比锡展览中心负责人 Frank Sliwka也已经在Gamescom团队的办公室上班的时候,Burkhard Jung终于无奈选择了放弃GC。
展品范围(Show Products):
游戏平台:手柄,手持式装置,手机/智能手机,上网本,PC,片;
组件/配件:适配器,袋,控制器,显示器,驱动器,显卡,输入外设(游戏杆,鼠标,轨迹球,麦克风,游戏手柄等),键盘,扬声器,耳机,,媒体复印机/空白媒体,记忆卡,显示器,网络/服务器,其他,投影仪,声卡,方向盘/踏板;
娱乐软件(游戏):动作/冒险,敏捷,家庭娱乐,跳和跑,管理,赛车游戏,角色扮演游戏,模拟,体育,策略;
寓教娱乐软件:儿童的软件,语言,学习软件,在线寓教于乐,学校软件;
信息娱乐系统软件:制图/旅行,桌面工具,数码摄影,图像处理,电影/电视处理,家庭使用,音乐,在线信息娱乐/家庭商务;
其它软件:其它软件;
游戏采购:采购机构,采购持牌人;
商品销售的产品:董事会及纸牌游戏,日历和钱袋,图雕像,首饰及别针,主要工作,打火机,磁铁及贴纸,鼠标垫,其他,钢笔和铅笔盒,毛绒木偶,海报,影像及画集,副本,保存箱,纺织袋,男士钱包,手表报警座钟;
护理、清洗、修理:护理,清洁,铝箔/特殊的布,维修/保养;
电信和互联网:应用商店,互联网内容提供商,互联网服务供应商,网络运营商,电讯类内容提供商,电讯类供应商;
媒体:DVD光盘,媒体事件,在线媒体,打印介质,出版商,社会网络,视频;
基本和高级训练:教育机构,培训机构;
协会/事业单位:协会/俱乐部,倡议,部委,团体;
服务供应商:机构,管理,咨询/服务,媒体包装,支付服务,游戏店面设施。
展会报告(Show Reports):
gamescom 2023: Bigger, more diverse and more international
320,000 visitors from over 100 countries live in Cologne +++ Record-breaking international digital reach with more than 180 million video views and over 20 million views for gamescom: Opening Night Live +++ Trade visitors increased by 25 percent to over 31,000, 50 percent from abroad +++ Around 2 million page views through the gamescom EPIX community adventure
gamescom 2023 once again underscores its growing international significance with impressive numbers: 320,000 visitors from 100+ countries flocked to the gamescom halls from Wednesday to Sunday, with Friday, Saturday, and Sunday sold out. The number of trade visitors rose by around 25 percent in comparison to the previous year to more than 31,000, 50 percent of whom came to Cologne from abroad and more than two thirds of whom used the digital matchmaking platform gamescom biz. In addition, millions of people worldwide tuned into the gamescom show program: by Saturday evening alone there were over 180 million video views, of which over 20 million followed the big opening show, gamescom: Opening Night Live - a new record for gamescom's international digital reach. The gamescom EPIX community adventure drew more participants than ever before: as of Saturday evening there was a total of nearly 2 million page views.
Gerald Böse, CEO of Koelnmesse: “As anticipated by the impressive records for exhibitor count, floor space and international participation, it has now been confirmed at the end of the event – gamescom is and remains the world’s biggest gaming event. However, it’s not just the numbers that speak for us: Nintendo’s return not only impressed the community once again with their on-site stand, but also won over the gamescom award jury and took home multiple awards. Microsoft showcased their largest Xbox stand ever and secured the gamescom Green Studio of the Year award. And for the first time, companies like NetEase were represented in our entertainment area with a stand. All of this underscores the international significance of gamescom and the attractiveness of Cologne as a location.”
Felix Falk, Managing Director of game - The German Games Industry Association: “In 2023, gamescom has once again taken a substantial leap forward: it is bigger, more diverse, and more international than ever before. New partners from the streaming sector like Netflix and Disney+ have also contributed to the increased diversity, as has featuring the largest indie area in the history of gamescom and extended offerings for content creators. Especially the international importance of gamescom has also increased: not only due to the increased number of trade visitors with significant international participation, but also at the devcom developer conference and through the record increase in online reach. Thanks to the fantastic cooperation with Koelnmesse, many dedicated partners and the passionate community, gamescom once more became the heart of the entire games world.”
At the gamescom Saturday and Sunday, more than 80,000 people celebrated together at the gamescom city festival in the Cologne city center.
gamescom 2024 will take place from August 21st to 25th. It will open on August 20, 2024 with the gamescom: Opening Night Live.
gamescom 2023 at a glance:
320,000 visitors from over 100 countries
Over 31,000 trade visitors, 50 percent from abroad, two thirds used gamescom biz
Over 180 million video views across the entire show program (until Saturday evening)
Of these, more than 20 million views on gamescom: Opening Night Live (until Saturday evening)
Almost 2 million page views for gamescom EPIX (until Saturday evening)
1,227 exhibitors from 63 countries, 76 percent from abroad
33 pavilions / group stands from 26 countries
Around 230,000 square meters of gross exhibition space
about gamescom:
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. In 2024, gamescom will take place in Cologne and online from Tuesday, August 20th, to Sunday, August 25th. gamescom is jointly organized by Koelnmesse and game – Verband der deutschen Games-Branche e.V.
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