2024年腓特烈港国际水上体育运动用品展览会

德国腓德烈斯哈芬国际水上体育运动用品展览会（INTERBOOT）是一个国际性、交叉性、互动性的水上运动展览会，是德国最大的水上运动用品展，从上世纪六十年代就开始的水上运动展览会，每年一届，在腓德烈斯哈芬展览中心举行。康士坦茨湖处于瑞士、奥地利和德国南部的交界处，这三个区域是欧洲地区人均收入最高且失业率最低的地区，是欧洲的旅游中心之一，每年迎来百万游客，水上运动是该地区最受欢迎的运动。INTERBOOT充分利用了这个有利地理位置，使广大展商密切接触了该地1430万拥有雄厚购买力的群体。

INTERBOOT水上运动展值得世界上所有爱好水上运动的爱好者参加。互动是INTERBOOT水上运动展的另一大特色，在这里参观者并不是一个消极的角色，每个参观者都可以亲身体验展会现场水上运动带来的乐趣。

INTERBOOT展会提供500多平方公里水域以供各类高档水上运动体验与试驾，展会在水上运动季节内举行，与会观众和展商都有机会领略湖区缤纷的水上活动。

超过100个泊位的港湾为展商展示产品提供了一个良好的平台。在展会上观众可参与展会组织的体验活动，其中包括帆船竞赛、海上探险游戏、游行等等。

腓德烈斯哈芬市是一个与众不同的城市，位于德国南部，毗邻奥得利和瑞士。那里湖泊众多。当地居民不仅热衷于水上运动，更热衷于推动水上运动的发展。INTERBOOT水上运动展可以让参展商接触到瑞士，奥地利等这些低失业率，资本富裕的国家。同时这几个国家都是水上运动十分发达和普及的国家。

除去列支敦士登，瑞士是欧洲人均收入第二高的国家，据统计瑞士有100000居民拥有游艇驾照，每年都有20000水上运动爱好者来到他们的邻居德国参加INTERBOOT水上运动展。

每届展会的到来即是水上运动黄金季节，作为德国最大的水上运动用品展必将会吸引更多的参展商和观众。数据显示，每年的参观者中有22.5%的参观者来自德国以外的国家和地区。其中73%来自瑞士，22%来自奥地利，2%来自意大利，2%来自法国。而参观者中，具有强劲购买力的，年龄介于41-50岁的参观者占26.3%。另一项调查显示，所有参观者中19.7%的参观者表达了在未来2年内购买新船的强烈欲望，而39.4%的观众表示将会购买新船。

优越的市场和强劲的购买力使得德国水上运动用品展成为世人瞩目的展会。

展品范围(Show Products):

帆船、游艇、皮划艇、充气艇、游乐船艇、豪华游艇、救生艇、电动船、水撬、水上航行设备、摩托艇，橡皮艇、潜水，冲浪用品；水下摄影器材、潜水俱乐部等；旅游，水上运动，水上极限运动；潜水服装、眼镜、帽子、救生服。相关杂志、媒体等。

展会报告(Show Report):

Sunshine, maritime flair, and a buoyant mood at the Interboot

Boat exhibitors delighted with the knowledgeable audience

Sustainable boats and products, adrenaline-pumping water sports action, and satisfied exhibitors and visitors: This year’s 62nd edition of the international water sports exhibition attracted a total of 41,200 visitors (2022: 49,800) to both the exhibition center and the Interboot Marina. Whether you were a newcomer or an experienced water sports enthusiast, this event offered the latest trends and a complete range of boats, boards, and accessories. The informative lectures and seminars were just as popular as the wide-ranging and interactive supporting program. “Interboot has once again showcased the overwhelming popularity of water sports in the Lake Constance borderlands region. Despite the current challenging economic situation, we are delighted to have received a great deal of positive feedback. The vast majority of the 352 exhibitors and represented companies expressed satisfaction with the trade show, reporting an informed audience and productive sales discussions,” says trade show Managing Director Klaus Wellmann.

From wakeboards and electric boats to inflatable boats and sailing yachts, the exhibition halls, open-air grounds, and Interboot Marina had a stunning array of floating gems on display. Equipment for trend sports, fashionable maritime attire, and accessories attracted customers with attractive offers, and the stage lectures and seminars at the Interboot Academy drew in large numbers of listeners. Even though the number of visitors was not quite as high as last year due to the economic situation and the weather, “The mood among the 352 exhibiting companies and the visitors was very good,” reports Project Manager Felix Klarmann. A large number of visitors came to learn about the latest advancements in the industry. “There were intensive consultations, many viewing appointments on the boats, and even purchase transactions taking place. After nine successful days, we are now charting our course for 2024 with an unwavering focus on the new five-day duration of the fair. We are deliberately seizing the opportunity to collaboratively enhance the Interboot together with our customers and make changes to various components in the future.

Sonja Meichle, the Managing Director of Meichle + Mohr, is eagerly anticipating the upcoming year and expresses contentment with the progress made during the 2023 fair. “We experienced exceptionally strong days, particularly during the week, with successful sales discussions in the boating sector as well as in the functional clothing and footwear areas. On weekdays, you frequently attract visitors who are more interested and knowledgeable. However, it can be stated unequivocally that it was a very good audience overall. We also fully support having the fair run for five days in the future. While we may not have the same cost considerations as exhibiting companies from distant locations, we firmly believe that the shorter duration of the fair is a good idea. I am thrilled about our future chance to showcase ourselves efficiently and concisely over five days at the trade fair. We have consistently demonstrated our loyalty to the Interboot and will continue to do so. It’s a platform that is very important to us.”

Dennis Pfister of Boote Pfister also has a positive bottom line for the fair: “based on previous experience, weekdays tend to be quieter, but this year was a definite exception to the norm. Tuesday, Wednesday, and Thursday proved to be exceptionally strong days. Last year, many suppliers visited our booth. This year, we welcomed numerous newcomers who recently entered the boat business. The jet ski industry is experiencing significant growth where we are. We had a diverse range of customers from all over Germany. Compressing the event into five days could offer significant advantages for both exhibitors and customers, as it allows for a more concentrated experience. What’s more, business continues at home. The reduced trade show duration allows staff to be taken out of day-to-day operations for a shorter period of time. That makes me a strong proponent of a five-day fair.”

Vinzenz Batt, the Managing Director of the Swiss Boatbuilders Association, also views the shortening of the length of the fair as a valuable opportunity. “Small and medium-sized businesses in particular find it difficult to release staff from their normal duties for several days. For companies like that, business stands still during the trade fair. It makes a lot of difference whether the length of the fair is nine days or five.”

The Sustainability Trail, which was offered for the first time this year, received an overwhelmingly positive response from the public. The participating booths, whether they featured climate-friendly accessories or boats, were clearly identified with a green balloon. “Sustainable thinking is really catching on,” said Simon Licht, one of the two founders of the start-up Khulula, at the industry talk.

Ideal weather conditions were present for test rides with mini sailboats and for the action program on the Fair Lake. Over the span of two weekends, many spectators witnessed four-time European jet ski freestyle champion Niels Willems executing a series of backflips, while the dogs of the German Life Saving Association (DLRG) showed off their rescue skills by pulling people out of the Fair Lake. Board a boat, cast off, and have fun was the motto of the Interboot Marina. On-site exhibitors report that they dedicated a significant amount of time to engaging with prospective customers aboard boats on Lake Constance. “There was a lot of demand. Numerous test rides were offered with both the sailboat and the motorboat.”

Two guest events on the two Interboot weekends also ensured that the exhibition grounds in Friedrichshafen were fully booked. Parallel to the international water sports exhibition, the InterDive (September 21 to 24) and the Nadelwelt (September 29 to October 1) took place, ensuring the satisfaction of both organizers and visitors.

The next Interboot will take place from September 25 to September 29, 2024.