2024年中东迪拜国际纸制品、文具及办公用品展览会

中东迪拜国际纸制品、文具及办公用品展览会（PaperWorld Middle East）是中东地区规模与影响力最大与最专业的文具展之一，由世界著名的法兰克福展览（迪拜）公司举办，一年一届，在迪拜世界贸易中心举行，参加该展是通往中东、非洲和印度次大陆市场的纸制品、办公用品和文具等全套产品的最佳选择。迪拜是在中东和北非地区举行的最大国际贸易展，将来自该地区的观众与主要贸易商、采购商和决策者直接接触与交流洽谈。

展会规模：来自全球主要的厂商300多家，贸易观众达万人次，展出面积达1万多平米。迪拜素有“中东的香港”之美誉，是阿联酋的金融经济中心，以其自由宽松的经济政策、得天独厚的地理位置、完善齐备的基础设施，迅速成为中东地区的交通枢纽和最大的货物集散地，辐射范围包括全中东地区、欧洲、亚洲、非洲等地。根据统计，海湾地区文具行业的年市场总值约达7亿美元，纸制品及办公文具在该地区具有巨大的市场需求。展会主办方经过深入调查与资源整合，强势为企业打造一个开拓中东市场的有效展览平台，搭建了一座良好的沟通桥梁，让您有机会接触更多客户资源，了解市场发展趋势。同期举行的还有中东玩具及儿童用品展，两个展会将共享客户资源。抢占市场，先人一步！

同时，欧洲最大的打印耗材展览会Remax在展会上开辟单独的打印耗材区域。Remax丰富了Paperworld的展品类别，使Paperworld成为更全面的文具类专业展会。Paperworld与Remax将携手打造一个中东文具展览盛会。

展品范围(Show Products):

办公用品：办公设备、演示用品、组织/整理用品、邮寄/粘贴/印戳设备、办公附件、书写/绘图工具、综合产品；

学校用品：书写/绘图工具、练习簿/文件夹、书包/文具盒；

办公耗材：打印机/复印机/多媒体装备、墨盒/色带、标签、软件、数据存贮产品、计算机配件、多媒体组件；

文具礼品：纪念册/日记本、信封/信纸、书法/长毛绒玩具/时尚礼品/授权礼品、玩具/书/创意礼品；

创意用品：绘画美术用品、手工艺品、装饰/纺织工艺品；

贺卡/日历：卡片、授权/设计师产品、艺术/卡通/相片等图及画历；

办公用纸/透明纸：喷墨/激光复印纸、信纸/信封、透明纸、包装覆盖/装订材料；

家用纸品：餐巾纸、装饰透明纸等。

展会报告(Show Reports):

Exhibitors from over 40 countries showcased their products at the event

The co-located shows grew 50% from last year and Paperworld Middle East is now the fastest-growing show of its kind in the world

Industry experts speaking at ‘The Hub Forum’ at the event agreed that the digital world presents a significant opportunity for the sector, and that demand for sustainable products will continue to rise

Dubai, UAE: Paperworld Middle East, the largest international show for paper, stationery, arts and crafts, office supplies and school products concluded its 12^th edition today. Held in conjunction with its co-located event Gifts and Lifestyle Middle East, the exhibition grew 50% from last year and welcomed visitors from over 100 countries.

Commenting on the 2023 edition Syed Ali Akbar, Show Director for Paperworld Middle East and Gifts and Lifestyle Middle East said: “Over the course of the past three days, visitors to the show have been able to explore over 400 unique exhibitors and more than 1,000 brands. The events set the ecosystem for the international paper trade in the region and gather industry leaders from every corner of the world under one roof. This year has been a resounding success with many productive deals secured.”

With the industry constantly evolving, an interactive panel at The Hub Forum on “Market Trends, Digital Transformation and Sustainable Alternatives” took place yesterday, exploring new technology and the importance of digitalisation in the Middle East paper industry.

Speaking during the session, Riya Jadhav, Director of e-commerce at iDigitalise said: “The advent of technology and the digital space has brought about a complete transformation in the printing industry, affecting both the production process and the way products are delivered to consumers. With the help of precision-based tools, we are now able to identify what consumers want and provide it to them on-demand.”

Fellow panellist Vibhor Khandelwal, Managing Director, Expand My Business, added: “The digital era presents an opportunity for stationery suppliers to broaden their product offerings by venturing into new areas such as digital notepads and pens. Adapting to technological advancements is crucial for businesses to remain competitive.”

Also yesterday, in the concluding panel titled “Looking Ahead: An outlook on trends shaping the paper and stationery industry”, paper industry experts from Alia Mohd Trading Co. LLC, Ittihad Paper Mill, Capital Envelopes, and MEPCO Gulf shared their closing thoughts and predictions for the sector’s future.

According to Fadi Baaklini, CEO MEPCO, the UAE will remain a particularly strong market for paper demand in the coming years. The panellists unanimously agreed that the preference for sustainable products would continue to rise, particularly as the younger, more eco-conscious generation comes of age.

Parvesh Kapoor, Director, Alia Mohamed Trading, highlighted the growth of e-commerce, while Ritesh Gupta, Marketing at Ittihad Paper Mill believes that face-to-face interaction with consumers will always be significant despite the digital world's growth.

Ali Haider, CEO Capital Envelopes concluded: “Paper is here to stay. It is one of the most sustainable products on the planet and is fully biodegradable. The packaging industry is a particular opportunity for the paper sector moving forward as e-commerce grows and companies look for more suitable alternatives to plastic for their packaging.”

On the closing day of Paperworld Middle East and Gift and Lifestyle Middle East today, visitors were able to unlock their creative potential at the inspiring Artistry Workshops, taking place in collaboration with Funun Arts. As well as painting and sculpting, these workshops offered a unique opportunity to learn about arts-based sustainability projects, bridging the gap between physical and digital art and the power of art therapy.

The final strokes were also made today on the collaborative live art project ‘Signature Canvas’. Painted by four exceptional artists – Saida Banu, Stefania Pomillo, Shiba Khan and Jivan Hovhannisyan, the striking piece of art illustrates the interconnectedness of the world and highlights the UAE’s pivotal role as a welcoming and unifying centre for individuals from diverse cultural backgrounds. The Signature Canvas was donated to the SNF Development Center in Dubai, a training centre for young adults with special needs.

Elsewhere, senior buyers and key decision-makers in the paper industry continued to enjoy the exclusive programme at The Premium Club, including the opportunity to foster meaningful connections between key buyers and exhibitors.

The next edition of Paperworld Middle East and Gift and Lifestyle Middle East will take place from 12-14 November 2024 at the Dubai World Trade Centre (DWTC).