2025年维也纳国际假期、旅游及休闲展览会

奥地利维也纳国际假期、旅游及休闲展览会（Ferien-Messe Wien / Urlaubs- und Reiseshow）是奥地利最大的度假和旅游展，是奥地利最大的私人和专业观光游客展，该展由励展集团主办，一年一届，在维也纳国际展览中心举行。来自70个国家的参展商展示了最新的假期趋势，并为游客提供了一个广泛的活动计划。该展来自欧洲各地景点、酒店、度假服务中心及休闲度假用品生产企业等参展，展示各类服务及假期生活计划与方式。

该展是度假、旅游和休闲行业的国际盛会，是奥地利旅游的龙头交易展览会，它提供了两个展厅来自80多个国家850多家参展商展示其产品及服务，多在预订与提示热门的旅游目的地，自定义的报价，下一个假期的趋势，低价促销，抽奖的合适时机。目前，在展台上多样的现场展示，有趣的讲座和电影演示在旅游电影院和为孩子的亮点，从优化完善了参展商的展览，旅游休闲演讲等活动。

同期举行的旅游展，烹饪展，自行车度假展和维也纳车展等是奥地利最强大的观众展览盛会。吸引大量观众。 每年一月份广大观众赶往维也纳展览中心，证明了组合的主题旅游、烹饪和汽车展有巨大的吸引力。在维也纳展览是唯一的位置，以处理衡量这一幅度所需要的基础设施完善，维也纳是奥地利的贸易展览会和会议的资本。

展品范围(Show Products):

假日休闲区，家庭假期，学习与语言旅游，冒险与活动假期，体育假期，露营/大篷车，异国情调和独家假期，50 Plus假期，健康与娱乐之旅，文化之旅，个人假期，短暂休息和城市旅行，汽车租赁，假日文学，游艇租赁，游船和船屋假期，单程旅行。

展会报告(Show Reports):

The desire to travel remains strong. Package holidays, sustainability and the demand for bespoke offers tailored to individual traveller interests is as great as ever. This was clearly demonstrated ahead of the tourist season – at the Vienna Ferien-Messe holiday fair. On the 14th to 17th March, in excess of 450 exhibitors from 36 countries showcased an impressive variety of travel destinations and tourism trends. 36,624 visitors gathered inspiration from the local, national and far-away holiday destinations on display.

Austria's largest trade fair for holidays, travel and leisure again underlined its status as the platform serving all those seeking inspiration for their next holiday or leisure adventure. The results of the 2024 YouGov study on travel trends were presented at the start of the Ferien-Messe Wien by TUI Austria, revealing a growing desire among Austrians to travel. According to the report, sunny holidays on the beach and bathing in the ocean are still the most popular vacations for almost one in two people. This category was followed by city breaks, and by holidays in the mountains and the countryside. The popularity of these categories was also reflected in TUI’s booking trends. TUI was the trade fair’s official presenting partner for the first time this year.

Speaking at the start of the Vienna Ferien-Messe, Gottfried Math, Managing Director of TUI Austria, said: “Travelling is a basic human need, and is seen as a special form of pleasure. We registered a great desire to travel, despite the economic and geopolitical challenges. It can be said that tourism is resilient, even in the face of a weakening economy and global crises.”

Highlights of this year's trade fair included presentations of a wide range of the world’s travel destinations, featuring exotic destinations such as Azerbaijan and the Philippines, excursions and leisure activities for the whole family all over Austria, all kinds of cruises – and lots more. Visitors had the opportunity to pick up advice from travel experts, to sample culinary delights from around the globe, try out e-bikes and sports activities, participate in competitions and discover exclusive offers.

A major point of focus at this year's trade fair was environmental preservation. There was plenty of demand for – and supply of – sustainable travel and environmentally friendly holiday options. “The future of tourism will be significantly influenced by a variety of factors, particularly an increased focus on sustainability, advancing digitalisation and the growing trend towards individualised experiences,” affirmed Didi Tunkel, Managing Director of Burgenland Tourismus. “Now, 50% of travellers are requesting sustainable holiday options, and more than a third would be prepared to spend more money on them. At Österreich Werbung our response to this demand has been intensive,” stated Astrid Steharnig-Staudinger, Managing Director of Österreich Werbung.

Strong demand for a personalised travel experience

The YouGov study also revealed increasing willingness to spend more money on additional services and holiday experiences, such as a room with a sea view or a hire car at the destination. Many visitors to the Vienna exhibition centre showed particular interest in customisable offerings. “The Ferien-Messe Wien clearly showed how the tourist market is increasingly diversifying its offerings to meet the many and varied needs and interests of travellers,” reported Ivo Sklenitzka, CEO of RX Austria, the organiser of the Ferien-Messe Wien.

Multiple highlights delight visitors

Andreas Ott, Head of Operations at RX Austria with responsibility for the Ferien-Messe Wien, spoke enthusiastically about the success of the Ferien-Messe Wien: “I was impressed by the variety and quality of the tourism offers that we, our exhibitors, and our partners were able to put on show. An extensive programme on the ReiseArena and Panorama stages, and two travel cinemas, enabled us to whet visitors' appetites ahead of the upcoming travel season and – quite literally – to open up new horizons.”

Halls C and D were packed with visitors discovering the world’s latest destinations and gathering valuable insider tips. Many visitors seized the opportunity provided by the Ferien-Messe Wien to make concrete travel plans and identify tailor-made offers in face-to-face discussions with travel providers. This special opportunity contributed significantly to the success of the trade fair, making it an unforgettable experience for everyone involved. “Today, the Ferien-Messe Wien is Austria’s most important travel industry platform. As a marketplace, it gives a significant boost to national and international tourism,” summarised Gerald Stainoch, the trade fair’s sales director.

Czech Republic – a multifaceted partner country

This year's partner country, the Czech Republic, was delighted with its participation. “The Ferien-Messe Wien enabled all twelve of our co-exhibitors to seize opportunities to enter into long-term and sustainable cooperation agreements with B2B partners. We were also able to achieve the targeted marketing of lesser-known destinations and regions within the Czech Republic,” emphasised Roman Hrdina, Czech Tourism’s Director of Tourism for Austria and Switzerland.

The ‘Wohnen & Interieur’ and ‘Wiener Immobilien Messe’ shows were again staged alongside the Ferien-Messe Wien.

“The Ferien-Messe in Vienna is always the key fixture heralding the start of the summer tourism season,” explained Susanne Kraus-Winkler, State Secretary for Tourism at the Federal Ministry of Labour and Economic Affairs at the trade fair opening ceremony. To ensure this pre-season fixture is perfectly timed, in 2025 the Ferien-Messe Wien has been scheduled for the 16th to 19th January. “The organiser is returning to the traditional date at the beginning of the year in response to wishes expressed by the industry,’ says Phillies Ramberger, President of the Austrian Tourism Association. Austria's neighbour Slovenia will be the official partner country at the coming show.