2024年慕尼黑国际体育用品及运动时尚贸易博览会

慕尼黑国际体育用品及运动时尚贸易博览会（ISPO MUNICH）是国际上最大的、最专业的体育运动用品博览会，是国际上领先的专业展览会，从1970年开始，每年一届，在慕尼黑国际展览中心举行。该展约2000家国际参展商通过ispo munich 向来自100多个国家的80000多名观展展示与极限运动、传统运动和健身运动相关的最新产品。由德国慕尼黑国际博览会公司于1970年开始独家举办ispo慕尼黑展，作为全球第一的体育用品与时尚博览会，几十年来ispo一直保持良好的上升势头。ispo全球系列展：在德国慕尼黑举办的ispo、在中国北京举办的ispo china展，在德国慕尼黑举办的BIKE EXPO（国际自行车展）和Golf Europe (国际高尔夫运动贸易博览会)及在香港举办的亚洲运动用品采购展（Sports Source Asia）均已成为运动用品行业成功展会的典范。

慕尼黑是欧洲体育运动用品出口加工区（Sports Source Europe）展的主要目的地： 随着国际运动/休闲用品的日益时尚化、生活化，短期潮流对运动用品市场的影响也日趋显著。根据对ispo参展商及观众的调查，越来越多拥有自主品牌的参展商及批发商建议展览会主办方针对整个欧洲市场举办独立的采购商展会，以帮助他们更高效、更全面地开拓市场和集中采购商品。 为适应国际体育用品市场的不断变化和更有针对性地服务于相关细分市场，慕尼黑国际博览会公司决定从2008年夏季展起，开始举办具有成熟市场的细分的独立展。目前举办的有欧洲运动用品采购展（Sports Source Europe）及国际跑步运动用品展（Running Order Show）。

在慕尼黑本土ispo展的出口加工展区日益成熟及2007年在香港成功举办首届亚洲运动用品采购展（Sports Source Asia）之后，慕尼黑国际博览会公司为以欧洲为中心的体育用品产业打造一个独立的采购贸易展会平台—欧洲运动用品采购展（Sports Source Europe）--展览会简称：SSE，并率先进行其对体育用品展细分市场有针对性办展的尝试。该展会的参展商、展品来源将基于原慕尼黑ispo展的出口加工展区（sourcing hall）,该展区在每年的ispo展中都占有20,000平方米的展览面积。

展品范围(Show Products):

冬季体育用品、户外运动用品、雪上运动及装备、板类运动（滑板/雪板）、健身器械及配件、运动器材及设备、运动功能（拍类/鞋类/球类及室内运动/团队运动等）、运动服装/休闲装、面料及辅料、运动生活时尚、业内新品牌发布、媒体/协会/服务商、设计工作室等。

展会报告(Show Report):

Munich, 30 November 2023 – “New Perspectives on Sports”: with new concepts, new ideas and full halls, the global platform for the sports business continues to grow. Welcoming a significant increase in exhibitors and global participation, ISPO Munich 2023 was the hotspot for the international sports business community from 28 to 30 November. The comprehensive program on ten stages, a variety of networking formats and a wide range of curated exhibitions and activities offered exhibitors, trade show visitors and the international sports community plenty of opportunities to gather information, be inspired and expand their networks. ISPO Munich remains the place to be and is developing into a global platform for the sports business.

With over 2,400 exhibitors and a consistently high level of visitors, ISPO Munich 2023 came to an end today. “This year, we were once again able to make it clear that sport in its full spectrum is much more than just exercise, equipment or entertainment. Sport is not only one of the fastest growing, most diverse and most international sectors of the economy, but also an important contributor to society. In addition, sport is an important driver of innovation when it comes to topics such as materials, digitalisation, health and sustainability.” says Tobias Gröber, Head of ISPO Group. “Just as the sports industry is constantly evolving, we too are continually integrating new formats such as masterclasses, innovation labs, conferences and pioneering partnerships such as those with the German Sustainability Award, Laureus, Yunus Sports Hub and Change Now – and we’re doing all this without forgetting our roots in the sporting goods industry.”

ISPO Munich has set itself the goal of bundling the emotional power of sport. That is why this year’s trade show was once again the place to be and provided an ideal stage for new trends, innovative products and solutions. The statistics prove that ISPO Munich is once again viewed as a global platform for the entire industry, retailers and athletes. “I am happy because the transformation of ISPO Munich is in full swing. We are delighted that our trade show is also being recognised worldwide as the place to be for the sports industry. This is reflected in the high level of interest shown by foreign exhibitors and in the enthusiasm of visitors and speakers from all over the world,” says Stefan Rummel, CEO of Messe München Group, who likewise summarises the event positively.

Compared to the previous year, 57 per cent more exhibitors participated. The number of foreign exhibitors, who came to Munich from a total of 54 countries, increased by 64 per cent, thus raising their share among all exhibitors to 93 per cent. The new participants included 93 start-ups, which used the trade show as a platform to raise their profile, gain a foothold in the industry and expand their network. With a total of ten stages, ISPO Munich catered to the increased demand for the conference and supporting programmes, as well as the stronger desire for opportunities for sharing. The facilities included the main stage, which provided ample space for 500 spectators and brought top speakers such as human rights activist and football player Colin Kaepernick to Germany for the first time ever.

Centrepiece: The Future Lab

Following its successful premiere last year, the Future Lab in Hall B1 was again an audience magnet. The reason for this was not only the main stage with its programme of inspiring talks, but above all the six themed areas, where everything revolved around innovation and change in the sports industry. These included the ISPO Brandnew Area, where start-ups and up-and-coming brands with the potential to help shape or even revolutionise the future of the sports industry were presented. Another highlight of the Future Lab was the ISPO Award Area, which exhibited all products and services that were honoured by ISPO in 2023 for their innovative strength, user-friendliness, quality and sustainability.

This year’s premieres also found many fans: ISPO 520M by Highsnobiety and the new Zeitgeist by ISPO platform brought together creative minds from the urban, streetwear and sports fashion sectors, creating new potential and synergies to address new target groups for the sports fashion and outdoor industry and to create new, curated brand experiences. Both young and established brands came together here, for example, The North Face, Salomon, Faction, Beinghunted, Mons Royale, Snow Peak, Wander and ELHO. International design greats such as the Parisian creative artist, DJ and performing artist Stéphane Ashpool were also on hand to guarantee unique flair at the ISPO Munich Disco.

Sustainability and circular economy

Sustainability and environmental awareness have become integral parts of the sports industry. The future of the sports industry was brought to life in the Sustainability Hub in Hall A1. This year, the Material Lab was dedicated to the topic of circularity. An exhibition by Greenroom Voice in cooperation with Studio Nima presented innovative, recyclable and bio-based materials that are currently being developed at high speed and are already being used in recyclable product lines. Visitors at the hub, which was sponsored by VAUDE, were able to touch, smell and even taste these trailblazing materials. Presentations on the topics of “Circular Economy in Sports”, “Climate Solutions for Sustainable Business” and “The Future of Lobbying through Sports” with international experts such as Laura Santucci from the former Obama administration, sustainability pioneer Hunter Lovins and Merijn Dols, the former Global Head of Circular Economy at Danone, invited visitors to join in the discussion. Visitors were likewise welcome to be part of discussions at the Innovation Lab, which invited companies, start-ups and experts to work together on finding solutions to the major challenges facing the industry. The topic of sustainability is so important at ISPO Munich that a delegation from ISPO’s outdoor sector will take part in the UN Climate Change Conference 2023 in Dubai (COP 28 for short), which taked place from 30 November to 12 December 2023.