2025年纽伦堡天然化妆品及美容品展览会

纽伦堡国际天然化妆品及美容品展览会（Vivaness）是国际专业的化妆品及美容用品展览会议，VIVANESS是天然成分的个人护理用品国际贸易博览会，从2007年开始举办，每年一届，与纽伦堡国际有机食品展览会BioFach同期举办，两个展的展出面积合计4万多平米，参展企业2千多家，观众人数达5万左右，是全球最大的化妆品及美容品展，凭借纽伦堡的地理优势与举办展会优势，每年展会都是非常成功的化妆品及美容用品业的一次盛会。

观众范围：行业贸易代表；专业个人护理店；批发贸易/进出口；个人卫生/护发；制造个人护理/药店代表；药房；官方机构/机构；食品零售业；药店；（天然）纺织品专业贸易；保健；其他。

VIVANESS展是吸引了天然化妆品、健康产品和药店的最新发展感兴趣的观众，其主要理由分五点介绍：

1、VIVANESS是行业和人的聚会场所：VIVANESS是为客户、供应商、所有合作伙伴和潜在的新客户的聚会，这里所有的利益相关者都亲自见面；

2、VIVANESS是定位的平台：这就是供应满足需求的地方，制造商在自然和有机个人护理国际贸易展览会上展示他们的公司和产品，同时观察和分析市场并为竞争定位自己；

3、VIVANESS用于图像建模：VIVANESS用于制造商和贸易商以及所有利益相关者的图像建设。来自39个国家的约1,000名媒体代表，以及关于BIOFACH和VIVANESS的广泛媒体报道，展会二人组提供了一个强大的公关平台；

4、展会是一个知识平台：BIOFACH大会和VIVANESS大会提供有关全球有机和天然化妆品行业的广泛信息， 每年约6千名大会参加者在100多个单独活动中提供信息。

5、这是政见满足公众舆论的地方：每年，展览会都会聚集来自政界、协会、非政府组织、贵宾及其他舆论界和公众人士的代表，在这里，有关利益相关者讨论有关市场未来的问题，并利用这个联合平台塑造未来。

展品范围(Show Products):

1、化妆品和护肤品： 皮肤及身体护理、护发、婴儿及幼儿、装饰化妆品、香水和香水；

2、药店销售品： 婴儿及儿童用品、洗涤剂和清洁剂、浴室和卫生间用品、卫生用品；

3、健康产品： 天然药物及补救措施、装饰与室内环境、按摩配件；

4、礼品及配件；

5、媒体与服务。

展会报告(Show Reports):

From 13 to 16 February 2024, the international organic food and natural and organic cosmetics community met in Nuremberg for BIOFACH and VIVANESS. Around 35,000 trade visitors from 128 countries attended the World's Leading Trade Fair for Organic Food and the International Trade Fair for Natural and Organic Personal Care. They were inspired by the diverse range of products and services offered by a total of 2,550 exhibitors from 94 countries. In addition to the products, the focus was primarily on the numerous dialogue formats. Ask questions and find answers for a sustainable future: Participants were able to play an active role for example in the congress, the new meeting point HoReCa - GV & Gastro1, or the SustainableFutureLab.

"Coming together and entering into dialogue is essential, especially in turbulent times - the last four days have shown this impressively. The players discussed and interacted in the exhibition halls, at the congress and in other dialogue formats such as the new meeting point HoReCa - GV & Gastro with a focus on the future and a great deal of creative drive," summarises Petra Wolf, Member of the Executive Board, NürnbergMesse. "Politicians have already paved the path for more organic food in out-of-home catering. We are delighted that the relevant players have responded so positively to our newly created range of formats. Not least in the sessions of the interactive and collaborative SustainableFutureLab, it became clear that we can only shape the future together as a community!"

BIOFACH & VIVANESS Congress

171 well-founded and high-calibre individual sessions demonstrated the future-oriented focus of the congress. Targeted questions, for example on current market developments and trends or political and legal framework conditions, were answered here for the almost 8,000 interested visitors. In the congress rooms, the participants discussed and jointly developed solutions for an ecological transformation. The focus topic "Food for the Future: Women and Sustainable Food Systems" was discussed by almost 700 listeners.

BIOFACH and VIVANESS digital

"In 2024, more than 10,000 participants took advantage of the hybrid trade fair and registered at BIOFACH and VIVANESS digital. Over the past three years, we have continuously developed the hybrid aspects of the trade fair. Now we are all the more pleased about the growing popularity, which confirms that we are on the right track. The community is increasingly benefiting from the added value and, above all, utilizing the opportunities for interaction," explains Dominik Dietz, Digital Product Manager, NürnbergMesse. Much of the content from the congress will continue to be available after the trade fair.

Best New Product Awards BIOFACH and VIVANESS

For three days, visitors had the opportunity to vote for their favorite product in seven categories for the Best New Product Awards at both trade fairs. In 2024, voting was possible both at the novelty stands on site and on the digital event platform.

The next time the international sector meets at BIOFACH will be from 11 to 14 February 2025.