2025年意大利博洛尼亚国际美容展览会

意大利博洛尼亚国际美容展览会（ Cosmoprof Worldwide Bologna）是意大利最大的美容用具、香水、化妆品展，也叫博洛尼亚国际香水与化妆品展，该展意大利美容协会与博洛尼亚展览公司共同主办，从1967年开始，一年一届，在博洛尼亚展览中心，同期还举办化妆品包装展。COSMOPROF展是世界上最大的品牌美容用品展，历史悠久、享有盛誉，以美容、美发、香水、化妆品及化妆用具为主的产品范围广，品种最全的美容美发展。COSMOPROF在美容美发行业已经成为全世界最受关注最为重要的展览贸易事件，现在对于SPA行业有特别的关注。

博洛尼亚美容展（COSMOPROF），以其参展公司之多，产品式样之齐全，在国际上享有盛名，更被吉尼斯世界大全列为最大最权威的全球性美容博览会。世界绝大部分著名美容品公司都在这里设立了大型展位，发布最新的产品和技术。除了大量产品和技术，COSMOPROF还直接影响和创造着世界潮流的走向。因此，意大利COSMOPROF BOLOGNA美容展是全球美容界最受瞩目的盛事，此展为美容界规模最大、效果最好、影响力最强的世纪级盛会。

该展会是专门为美容行业的各个领域：香水和化妆品、天然化妆品、健康化妆品、化妆品包装及承包生产、美容院和水疗中心、头发、指甲等。

COSMOPROF作为品牌美容展，每年同时在其它国家或地区举办分展，五月份在美国纽约举办美容展、七月份在美国拉斯维加斯举办北美美容展、十一月份在香港举办亚洲美容展等。

展品范围(Show Products):

美容用品：香水、婴儿及儿童用香水、古龙水、彩妆、植物性化妆品、沙龙用专业化妆品、恒久性化妆设备及技术（如纹眉、纹眼线）、各式美容仪器、保养护肤用品、婴儿用保养品、芳香治疗、沐浴用品、化妆美容工业技术；

美发用品：假发、头套、发饰、发剪、发梳、洗护发用品、染发剂、发腊慕丝、烫发药水；

包装材料：口红盒、各式彩妆盒、香水瓶、香水喷头、乳液喷头、塑胶容器、玻璃容器、金属容器、各类化妆美容用品之包装材料及配件等；

配件和礼饰品：携带式香水瓶、化妆包、毛刷、镜子、眉笔、眼影笔、眼线笔、刮胡刀、按摩器、流行饰品、珠宝、皮包、皮夹及相关礼品、赠品等；

化妆品及香水原料：香水、化妆品及各种美容美发产品原料。

展会报告(Show Reports):

3,012 exhibitors from 69 countries attended the exhibition - +4% compared to 2023. 248,500 operators arrived in Bologna from 150 countries. The presence of international stakeholders has registered a significant growth, with an increase up to 9% compared to last year. The Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency provided an impacting support to reach these results. Cosmoprof Worldwide Bologna confirms itself as a unique platform for the sector and an incomparable development driver for an industry which, according to market analyses by EUROMonITOR INTERNATIONAL, on a global level will exceed a value of 670 billion dollars by the end of the year, with an average annual growth of 9% expected for the next 4 years.

“It was an extremely positive edition, confirming the effervescence of the market, and above all the strategic importance of Cosmoprof for international operators,” declared Gianpiero Calzolari, President of BolognaFiere. “We are also very grateful for the support and presence of the institutions and numerous representatives of the Italian Government. The support of ITA – Italian Trade Agency has been particularly strategic: for this edition ITA involved over 70 offices to invite delegations from the main markets. Thanks to synergies with institutions we hosted top buyers from 113 countries. An extraordinary result that responds to the needs of an industry that is one of the flagships of Made in Italy, and which deserves proper recognition."

“More than 15 billion euros in turnover, exports at record levels which grew by over 20% in one year, a trade balance of more than 4 billion: the Italian cosmetics industry presented itself with these numbers at Cosmoprof Worldwide Bologna, highlighting its importance for Made in Italy to the international attendees of the fair", commented Benedetto Lavino, President of Cosmetica Italia - Italian association of cosmetic companies. “In these four intense days of the event, working side by side with the partners of BolognaFiere Cosmoprof, we were able to talk about the excellence expressed by our industry: in addition to the economic evidence, the event made it possible to highlight the great importance that the sector has also from an employment point of view with more than 390 thousand workers along the supply chain. Dialogue with representatives of the institutions attending the fair allowed us to directly show the value of our companies and to think about their specific needs. An indispensable synergy to face the challenges of the future."

The new opening dates were particularly appreciated by exhibitors: the opening of all pavilions from Thursday encouraged incoming and networking with international professionals for all sectors. “The response from our community to the new opening dates was very positive: from Thursday highly profiled visitors were able to interact with our exhibitors to explore new business opportunities, and this is an excellent result for us,” highlighted Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The Cosmoprof format has once again demonstrated that it can adapt to the needs of companies and operators for the development of the sector. After the great results of this edition, we are preparing to organize the next events of the international network with optimism and confidence. In the coming months Cosmoprof will be in Bangkok, Las Vegas, Hong Kong, Mumbai and Miami. Looking forward to returning to Bologna again for the next edition of Cosmoprof Worldwide Bologna 2025, from 20 to 23 March".