2025年科隆国际健身及休闲运动用品博览会

德国科隆国际健身及休闲运动用品博览会（FIBO）是目前世界上健身器材类最大的专业博览会，从1985年开始举办，每年一届，至今已经举办了30多届。该展目标观众群体定位为健身俱乐部，健身用品零售商，多功能运动中心，健身爱好者，健康中心，养生酒店，Spa 和养生中心，日晒俱乐部，运动康复中心，公共体育场馆，休闲俱乐部，健体爱好者等。主办单位还在现场安排多场新产品及时尚设计展示会，并由健身，休闲运动界专家主持的专业研讨会，对世界健身器材，休闲运动用品的最新走向和发展趋势将产生深远的影响。国际买家，批发商，零售商，进口商利用这个机会了解行业最新走向，寻找新产品，采购新产品，建立和发展同行业内联系，是业内人士不容错过的一次盛会。该展从2013年开始在科隆举行，其参展企业及观展人数明显超出以往在埃森举办的效果，让FIBO展继续领先国际市场，为国际展商及观众提供更加专业的博览会议。

FIBO专家展在大部分面向满足细分训练器材、医疗、保健、美容、运动营养、内饰、咨询及服务、功能训练与跨飞度、贸易、环境管理体系、绩效等所有参展商的具体需求业务平台服装和移动设备。这是参加会议不受干扰，加深接触和对齐的最新趋势的业务及战略的地方。FIBO专家的展览部分是由锻炼和分组会议的一个广阔的选择补充。

FIBO PASSION是所有关于健身作为一种生活方式：活动，购物，趋势。观众现场参与动感十足的运动和健身表演。每年四月，全球各地的顶级决策者来到科隆，寻找其健身室的创新和趋势，体育、水疗和健康设施，酒店，医师和物理治疗师的做法，和长期治疗和康复设施。

展品范围(Show Products):

健身器材及配件，健身场地设施、健身房设施，健身服饰、美容器械及化妆品，按摩及保健器材，体操及武术器材，家用健体器材、服饰，瘦身器材，医疗、康复器材，健康和健身咨询，运动营养品，有氧健身产品，日光浴机器，桑拿设施，SPA设备，自行车，室内足球，康体游乐器械，儿童休闲设施，户外健身产品，老年及残疾人健身器材等。

展会报告(Show Reports):

11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.

“With the ranges on display in the 10 exhibition halls and our supporting programme, FIBO 2024 mirrors the changing health landscape. We have made the topic of health accessible to everyone with the EHFF as a kick-off event, the FIBO Campus and well over 400 other sessions staged during the four days of the trade show. We have seen that visitors are willing to invest in their health and this is also reflected in the business of the exhibitors, who report successful deals,” says Silke Frank, Event Director of FIBO, summarising the positive mood in the exhibition halls.

The power of fitness

The fitness and health industries continue to grow fast. This is evidenced by the key data of a study carried out by the German Fitness Industry 2024, DSSV e. V., in cooperation with Deloitte and DHfPG. The number of members rose to 11.3 million and the industry’s total turnover was also up to EUR 5.44 billion. Developments that are also evident in the rest of Europe. With 67.7 million members in European fitness and health centres and a total turnover of EUR 31.85 billion, strong growth is also visible beyond Germany. “based on the growth shown in our research, the forecast for 2024 and discussions with operators, we are confident that we will achieve EuropeActive’s target of 100 million members in fitness and health centres by 2030,” says industry expert Herman Rutgers optimistically.

“Health, fitness and a long life worth living are increasingly taking centre stage for more and more people and are an important market for the future. Whether in technological or social terms: FIBO will continue to make the potential in almost all areas visible and actively drive the development of the fitness and health industries,” says Michael Köhler, Managing Director of trade show organiser RX Deutschland.

FIBO 2024 provides outlook on future trends in the industry

There is a growing demand for health-oriented fitness. This is demonstrated by such exhibitors as Milon, Five, EasyMotionSkin and Life Fitness as well as their enlarged stands.  

“Strength training ranks very high on the agenda. It is becoming increasingly relevant in the health sector and is also being recognised more and more outside the industry. We can see a clear demand for it,” says Jürgen Aschauer, Business Development Director at Johnson Health Tech GmbH, assessing the relevance of muscle training for society.

Beyond, Artificial Intelligence is also clearly the trend of the future. Whether it’s training equipment with AI software such as offered by DRAX, tools for creating work-out plans by EGYM or automated assessments provided by Technogym, the fitness and health industries are showing how consumers can benefit from these new tools.

“For many years, we have sold analogue products and talked about digitalisation, but were unable to actually implement it. Now technology is in vogue,” says Chris Clawson, General Manager at EGYM.

AI enables providers to make even more specific and diverse offers. This personalisation is reflected in individualised work-out plans, smart devices and perfectly tailored nutritional recommendations. Low-threshold offers ensure that the general population, even outside of competitive sports, has the opportunity to optimise their health in a personalised way.

This opens up another market: corporate health management (CHM). “We have talked to companies employing several 10,000 employees and are currently looking for interesting new solutions in corporate health management in order to be able to deal innovatively with their employees,” says Philio Julian Boras, Co-Founder & CEO of Aurora Life Science GmbH.

Overall, a longevity trend can be observed: “Everyone wants to live longer, wants to live healthily. They want a healthy diet and exercise. So, the top trend for us is longevity,” summarises Jens Schramm, CEO Germany, Robosculptor.

FIBO creates unique community feel 

FIBO is not only the heart of the fitness industry, it also creates a close-knit community. A community that is present on social media 365 days a year but can only be experienced live at FIBO over four days.

“In such sports as football, for example, it is clear that this is a teamplay. FIBO brings this sense of community to the fitness area. Here, all exercise together, compete against each other in challenges and create an incredibly great team spirit,” says Felix Berndt ("doc.felix"), doctor and nutrition expert and ESN athlete, describing the unique atmosphere at FIBO.

Alongside More and Oace, ESN filled an entire hall this year and proved an attraction for visitors with its challenges, tasting stations and fashion offers. Exhibitors such as ALDI, dm and Foodspring, Smilodox and Teveo also attracted attention at FIBO.

Other highlights included the premieres of the FIBO Football Festival and the eSports Stage. They brought together two target groups who share an enthusiasm for sport and enjoy taking on new challenges.

By organising the second FIBO Ladies Lunch and presenting the "RX Female Award", FIBO organiser RX also focused on successful women in the fitness industry. Around 80 women took advantage of the event to network and celebrate their successes together. Inspiration was provided by the panel talk featuring Tijen Onaran, Denise Schindler and Céleste Kleinjans.

The sky is the limit

At the opening press conference, German ESA astronaut Matthias Maurer made it clear that great visions for the future of humanity also depend on this industry and physical fitness: without modern training, space projects such as the current stay on the ISS, but also projects such as NASA's Artemis programme with planned flights to the moon, for which Maurer is also preparing, are not possible.

The flight to the moon is not scheduled to take place before 2030 – but the next FIBO will already take place in Cologne from 10 to 13 April 2025. And then that time will have come again for four days of networking, challenges and boundless enthusiasm.