2024年秋季西班牙马德里国际礼品及装饰品展览会

西班牙马德里国际礼品及装饰品展览会（Intergift-International Gift & Decoration Fair）是西班牙规模最大的礼品及家居装饰用品展，该展从1980年开始，一年两届，在马德里国际会展中心举行，主办方马德里国际会展公司是西班牙最大的展览公司。凭借其强大的全球网络以及对国际观众、展商的巨大号召力，主办方将进一步增加买家，吸引更多专业人士参观洽谈，由此继续扩大西班牙国际礼品及家居装饰品展在国际上的影响力，为国内外展商和观众提供一个理想的专业化贸易平台。

西班牙是欧洲重要的礼品市场，为因应市场趋势，西班牙多数企业已经积极进行创新，提高产品素质，善用西班牙专才的素质与设计强项，重塑礼品产业竞争力。礼品产业在西班牙市场销售额，非常明显随着季节性而变化；消费额高峰大部分是集中在圣诞节。

尽管礼品消费与一般国人消费密切关联，然而西班牙是观光大国，全年造访旅游观光客将近6，000万人次，以俄罗斯与中东国家游客最爱消费礼品，加上西班牙国内人口5，000万人，西班牙礼品内需市场拥有一亿多的庞大消费需求。此外，除了圣诞节购物高峰期，其他节日如父亲节，母亲节，夏季商店折扣促销等因素，也大大提高了礼品商店的营业额。

据西班牙礼品生产商协会报告指出，互赠印有企业标章的小礼品的商业促销方式在西班牙日益盛行，以竞争激烈的银行业为例，经常为争取客户大打赠品战术。一般企业营销用礼品，多数通过经销商采购办理，私人用礼品的则主要有礼品专卖店、连锁店、百货公司及大卖场等。文具方面，西班牙除传统文具专卖店、连锁店、百货公司及大卖场外，也有专门为公司提供包括文具在内的各项办公用品提供快递服务的公司，该类公司表示，其进货的主要来源为上游文具、礼品批发商。

展品范围(Show Products):

礼品：圣诞礼品、手工香皂、香薰礼盒、手工艺品、文具玩具、柳编制品、陶瓷制品、木雕工艺品、公仔、礼品袋、礼品包装、蜡烛、蜡烛烛台、打火机、纸制品、笔、像框、塑胶章、名牌、文具、钟表、伞；

纺织品：床上用品室内装饰面料、窗帘布艺、毛巾、围巾、帽子及其它配件；

旅行用品：行李箱包、帐篷、电筒、自行车等各类用品；

装饰品：人造花果、仿真植物室内设计和装饰、画框、壁画、陶瓷艺术、室内灯具、花卉装饰、铁艺、露台及园艺品。

展会报告(Show Reports):

The best selection of creative goods, all featuring quality design, will be showcased in the Gift Space in Hall 7 as part of the International Promotional Gift and Decoration Trade Fair, Intergift, from 13 to 17 September and organised by IFEMA MADRID. At the same time, Halls 3 and 5 will house the Home&Deco area, with new styles and trends in design and decoration.

The Gift Space will be the largest professional showcase of highly functional and innovative products, with collections of gift items, back-to-school equipment, stationery, souvenirs, toys, board games, electronics, gadgets, kitchen equipment and practical solutions in accessories and home accessories.

Hall 7 will be a magnet for sector professionals keen to learn the latest news in the gift sector and about current market trends. The interest of businesses in this year’s Gift is clear, with around 80 leading companies and brands, national and international, already having signed up. Some of the most outstanding firms that have confirmed their attendance are big names like +D2, Almacenes Javier, Calitrol, Cayro, Karactermanía, Cefatoys, Celorama, Compudid, Fisura, Flamingueo, Idrink & I-Total, Juratoys, Maileg, Many Morning, Muy, Puckator, Scandist, Showtime Studio, Top Toys, Vacavaliente, Vintiun, Visqui Barcelona, among others.

The International Gift and Decoration Exhibition expects to attract around 200 companies and brands from countries such as Germany, China, Denmark, France, Italy, Portugal and the Netherlands, to give an international flavour to the fair.

INTERGIFT, organised by IFEMA MADRID, will be held from 11 to 14 September to coincide with Bisutex (11-14 September), Madridjoya (11-14 September) and MOMAD (12-14 September) to create the largest lifestyle event in southern Europe.