2025年拉丁美洲国际旅游展览会

巴西拉丁美洲国际旅游市场展览会（WTM Latin America - World Travel Market Latin America）是拉丁美洲领先的B2B旅游业盛会，从2022年开始，一年一届，在拉丁美洲各城市轮流举行。该展在参加者之间创造了数亿美元的商业合同，吸引了全球观众，塑造了旅游界。展期三天，旅游界共有近近千个展位，共有两万多名旅游专业人士，重点行业买家、记者、数位业界影响力人物，以及学生和旅游部长等参与。这个充满活力的活动提供了在一个屋檐下发现世界的机会，并受到行业领袖讨论旅游行业的趋势，问题和创新的启发。

该展让参展企业处于成千上万的潜在客户面前，并通过在拉丁美洲世界旅游市场上的展示，将您的品牌定位为旅游行业的前沿。我们通过我们独特的比赛制作工具和快速的网络会议，帮助您与潜在买家配对洽谈与沟通。拉丁美洲世界旅游市场展提供了完美的平台，满足新老客户以及建立或巩固您在行业中的地位。同时参加行业领导人的会议和研讨会，并参阅我们的旅游技术区域，了解最新消息，控制行业如何看待您的品牌，并为您的潜在客户带来持久的印象。

全球首屈一指的拉丁美洲旅游市场展（WTM Latin America）是一个充满活力的活动，必须参加为期三天的企业对商务活动，向拉丁美洲旅行专业人士展示各种目的地和行业。全球旅游业是一个独一无二的机会，在一个屋檐下相遇，网络，谈判和开展业务。

每年拉丁美洲世界旅游市场展将全球旅游业聚集在一起，讨论旅游行业的业务，创新和趋势。这么多旅行专业人士逐年参加演出的关键原因之一是因为他们所创造的宝贵的网络机会和联系。将帮助您加强与每年参加展览的企业当前业务关系。了解旅游趋势和创新，并就旅游行业发生的情况进行讨论。

WTM Latin America展观众范围：航空公司，住宿、酒店及度假村，商务旅客，土地旅行，会议与会议组织者，咨询，目的地管理，事件管理，金融服务，高尔夫服务，地面处理，团体旅游组织者，健康度假村/水疗中心，激励房屋/机构，营销服务，会议策划人员，新闻，技术，旅游经营者，旅游景点，旅游局，贸易协会，旅游公司，场地服务，水上旅游，批发商。

展品范围(Show Products):

住所，航空旅行/机场，商业金融服务，国家、区域和城市旅游局，目的地管理，目的地，事件管理，事件支持，高尔夫服务，地面处理，长途旅行，媒体，专业会议组织者，旅游局，旅游IT产品，售票代理，旅游景点，旅游，贸易协会，培训与招聘，旅游公司，场地，水上旅游。

展会报告(Show Reports):

The event experienced a 20% increase in commercial area and surpassed all previous benchmarks

Just over a week following its conclusion, on this date (April 26th), WTM Latin America 2024 officially unveils the event’s figures, confirming its status as the largest edition to date.

The technical program and the opportunity for networking and conducting business with stakeholders from all tourism segments attracted 29,247 industry professionals to the Expo Center Norte in São Paulo from April 15th to 17th. “This represents a total increase of 8.1% compared to 2023, surpassing the estimated growth by 3.1%,” reports Bianca Pizzolito, Head of the event. She further adds, “However, when we filter through the perspective of participation from members of the Buyers’ Club, Hosted Buyers, and Road Agents, the increase between the 2023 and 2024 editions rises to 21%.”

The total number of Hosted Buyers increased from 55 in 2023 to 75 this year, representing a growth of 36% among operators from other countries. The national operators invited to the Buyers Club in 2024 totaled 2,973, marking a 26% increase compared to the 2,362 from the previous year. Additionally, the presence of Travel Agents surged by 16%, rising from 6,947 in 2023 to 8,029 in 2024.

WTM’s tools aimed at optimizing the business environment within the pavilion during the three-day event, such as Connect Me and Emperia, also saw growth in 2024.

ConnectMe, a platform dedicated to scheduling meetings, recorded 6,903 meetings in 2024, marking a 9% increase compared to 2023. Provided to all exhibitors, Emperia enhances the event’s intelligence by enabling the registration of important visitor information. The number of leads captured with the tool amounted to 46,862, representing a 42% growth compared to the 32,959 leads in 2023.

“Emperia allows exhibitors to scan visitors’ badge QR codes and access data provided by visitors when filling out participation forms, such as geographical area of interest and business segment. This enables better business targeting both during and after the event,” concludes Bianca.

WTM Latin America already has confirmed dates and location for next year. The largest B2B gathering in the travel and tourism industry will take place from April 14th to 16th, 2025, at the Expo Center Norte.