2026年莫斯科国际广告展览会

俄罗斯莫斯科国际广告展览会（REKLAMA ）是俄罗斯和独联体国际广告业界最大的展会，该展从1993年开始，一年一届，在莫斯科国际展览中心举行。Reklama在广告行业赢得了良好的声誉和认可。这是反映广告市场最新趋势的关键事件。参与者在广告行业展示创新产品和服务。参展商包括：首席执行官，销售和营销经理，广告和营销专家，设计师和推广专家。

参展企业来自：奥地利，白俄罗斯，中国，德国，日本，哈萨克斯坦，俄罗斯，韩国，瑞士，乌克兰，美国。展商包括国外：SharpLase，IQDEMY，Fujifilm，Mimaki，Trotec，3M，理光，OKI，佳能，Grays，Point Techno，大雅帆布，Neofoam Ltd.，Union Foam Doard等。俄国：160家公司包括Smart-T，Zenon，Russcom-Graphics，KAMI，Himsyryo，Papillons Trade，WRS We R.Supply，Challenger，TBC Empire，NISSA Distribution，Ledocol Plus，Ink-Print，InitPress Digital，激光中心等。

展出的产品和服务类型：3D打印，激光设备，印刷设备和消耗品，户外广告，广告服务和印刷材料，公关，营销，POS材料，商业纪念品，品牌推广，网络广告，数字广告等。其展会优势及特点从以下几方面分析。

展览规模：Reklama是俄罗斯和独联体国际广告业界最大的展会。这个事件已经定义了20多年的行业发展。这是各种创新广告产品和服务的唯一展示。

商业有效性：70％的参展商谈论他们参与展览的成果。

访问者的数量和质量：Reklama展览的参观人数超过17000人，其中91％是行业专业人士。超过50％的参观者来自俄罗斯各地区，独联体和波罗的海国家; 10％来自其他国家，绝大多数是他们公司的高管。

来自俄罗斯联邦八个联邦区的访客（注册访客名为350个俄罗斯城镇），独联体成员国和其他国家。

REKLAMA：针对性营销和量身定制的公关活动，让全国和国际专业人士全年了解有关事件。

我们的工作包括印刷广告材料，户外广告，信息信函，直销，与专业协会的合作伙伴关系，与新闻界的合作等。

REKLAMA：专业人士和专业人士的展览，每天举行的相关活动中讨论的相关主题和发展。

高水平的组织：参展商和参观者在参加活动的准备和参加展览的免费讲习班方面都有帮助。我们在安排国际展览方面有着长期而丰富的经验。
地点：Reklama国际展览会位于市中心的Expocentre展览中心，紧邻Vystavochnaya地铁站，一个发达的基础设施和各种相关的服务可用。

展品范围(Show Products):

视觉技术；

户外广告：广告牌，品牌展示，城市格式，城市广告，标志，楣板，指针，城市家具，在公共交通上做广告；

照明广告：屏幕，电视墙，指示板， 饰；

广告印刷业：广告印刷，设备和材料，大幅面打印设备，用于广告和装饰的消耗材料，纺织印花，设计服务和色彩管理，特殊的打印效果，纸和纸板设计，广告摄影和照片打印。

POS材料：POS设计，采样，移动建筑、展台，投影视频设备，地板图形，吉祥物。

商业纪念品：商业纪念品和企业礼品，与企业徽标赠品，业务日历。

广告服务和促销

互联网广告：网络营销，创建网站，在线广告公司；

广告和公关公司：市场研究，品牌推广，命名；

工业媒体。

展会报告(Show Reports):

Russia’s largest annual event for advertising industry professionals – Reklama 2025 – took place at VDNH, Moscow, on 21–24 October 2025. The show was organised by EXPOCENTRE AO with the support of RACA – the Russian Association of Communication Agencies and under the auspices of the Russian Chamber of Commerce and Industry.

Show highlights

For four days, Reklama 2025 has become a key platform for effective business networking, search for new partners, and exchange of experience for 20,800 industry professionals. It has once again confirmed its status of the main trade show for visual communications professionals.

The 2025 showcase was diverse. The number of exhibiting companies exceeded 150, including leading enterprises from Belarus, China, Russia, as well as representatives of small and medium-sized businesses, innovative start-ups, and specialised studios. More than 100 companies were Russian.

The show covered a full range of technologies for manufacturers and customers of advertising services from equipment and materials for all types of advertising media and navigation to solutions for lighting design, vehicle design, advertising printing, packaging of image products, and merchandise. Special attention was paid to the Digital Signage and Light & City product sectors, which presented advanced digital media, LED equipment, and lighting design for urban environment.

The display was arranged according to product sectors. Pavilion 55 offered a variety of printing equipment and textile printing technologies. The first level of Pavilion 57 had a wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising. Merchandise, labels, and a wide range of materials for media facilities were shown on the second level of Pavilion 57.

The exhibitors included Bestly, Inari, Iqdemy, Led-Sib, OptMarket, Orgplex, Printx, Stanber, Aluminstroy, Big Printer, Wink, Diamond Group, Dialogue-Conversion, DiMedia, Lasercut, LRT, All Ready, Rosprinter, RussCom, Sabtec, Svetoch, Smart-T, Stanki.ru, Stankom, Technografika, Challenger, Juventa, etc.

Group stands of the Moscow, Ryazan and Vladimir regions displayed technologies and products of corresponding regional companies.

Conference programme

This year’s conference programme focused on practical business tasks: evaluating the effectiveness of formats, implementing AI, and automating advertising and production processes. The key blocks were the Conference on the Trends in Advertising 2025: from Creativity to Results in Business and Education, held with the support of the Russian Association of Communication Agencies (RACA), and the 14th Advertising Matrix International Forum. The events were organised by EXPOCENTRE.

The RACA Conference featured three thematic sessions on the development of the advertising market 2025-2026, which had discussions on innovations, implementation of new approaches, and introduction of AI, and presented efficiency cases, digital trends, and real business results. Special events for young professionals included Sessions on whom does the market need, and how to become a start of the advertising industry about career growth, skills in the advertising market, and internships in leading agencies.

Within the three-day Advertising Matrix Forum, four conferences were held to discuss the industry's prospects for 2026, including the development of OOH and POSM materials, new standards for creative effectiveness, the evolution of formats and technologies, and much more.

The final event of the conference programme was Publish Tech Day. Experts in print, merch, and marketplaces discussed ‘accelerating’ technologies, service models, marketplace sales, and the rapid growth of digital fabric printing.

The show included special programmes for students and young professionals, such as master classes, career development discussions, and internship programmes with leading market agencies.

Results

Reklama 2025 not only showed new technical capabilities, but also created professional alliances, including ones between educational institutions and businesses. The show was a platform where each participant could find practical tools for growth, outsourcing and partnership proposals, as well as look at the future of the advertising market through the prism of digitalization and the integration of new personnel.

Reklama 2025 reflected the industry’s key trends such as digitalization of outdoor advertising, introduction of immersive (AR/VR) formats, 3D advertising, automation through AI, and personalization of advertising campaigns.

The event showed that the interest in Russian advertising solutions and innovations keeps growing. It also strengthened the status of Reklama as a central platform for development of new industry trends.