2026年埃森国际改装汽车展览会

德国埃森国际改装车展览会（Essen Motor Show）是欧洲最大的汽车改装盛会，该展从1968年开始举办，一年一次，为期8天，与美国拉斯维加斯国际改装车展SEMA SHOW、日本东京国际改装车展TOKYO AUTO SALOON并列为世界三大改装车展。每年展览活动人数达40万多，Essen Motor Show的规模可说是仅次于德国当地两年举办一次的法兰克福国际汽配展。该展会由著名的S.I.H.A Ausseellungen Promotion GmbH主办，德国埃森展览公司从1968年开始举行，展览经验及参展企业逐年积累，是汽车行业值得参加的展会之一。

该展是欧式改装车风格潮流之最佳代言人，由于处于汽车工业及专业改装盛行的德国，同时占有地理优势，欧洲名车的专业厂家也会蜂拥而至，在展会上推出自己的最新作品。除了各汽车制造商发表新车于展中，许多美日系车厂、改装车厂也参加Essen Motor Show展示最新的车型与改装套件，代表着美日改装风格也强烈影响着历史悠久的欧洲改装车文化。德国汽车改装联盟VDAT在该展会上开辟了一个专场VDAT沙龙，成为这个展会的一大特色。另外，这也是一个改装车迷的盛会，每次车展都会吸引众多的改装车迷到会参观，也使得展会停车场成为全球最大的私人改装作品展示场。去年的参展整车与往年相比犹过之而无不及，出现了许多令人耳目一新的杰出力作，比如来自Hamann的法拉利599、保时捷御用改装厂Ruf的RGT、大众帕萨特R36以及德国百年改装名厂Loder的Loder Vantage V8。

Essen Motor Show是欧洲领先的运动车交易会，是欧洲最大、最为重要的汽车展览周，展会现场有赛车、运动系列车、老爷车和摩托车等，让观众体验最新款式运动车。每年的大会规模将更胜以往，这场改装飨宴，独特精巧的改装风格若错过绝对是人生憾事！

展品范围(Show Products):

1、汽车：普通车、大轿车、旅游车、休旅车、敞篷车、越野车、赛车、公共汽车等；

2、零件：引擎、点火电门、刹车系统、方向盘、灯、装饰配件、音响、定位系统、安全配备、特殊车改装零件等；

3、调整/改装：动力改装、悬吊系统调整等；

4、摩托车：摩托车零件及配件、头盔、摩托车服装；

5、古董车：零件、配件、模型车；

6、工具：工具、配件、小零件、改装设备、测试设备、测量装置、喷洒设备及装置、磨光机及磨料、焊接等。

展会报告(Show Reports):

The Essen Motor Show 2025 impressively confirmed why it is one of Europe's leading events for performance, tuning, and automotive lifestyle. Over 200,000 visitors once again flocked to Messe Essen over ten days, ensuring a strong end to the season. The halls were filled with passion and diversity – from motorsports and performance to tuning and lifestyle to classic cars. Among the big crowd pullers were numerous premieres, including the new Ford Mustang GTD, which was unveiled in Germany for the first time by Ford Schmitz + Wieseler.

The TUNE IT! SAFE! initiative caused a stir: its new campaign vehicle, the STEEDA Q500 Ford Mustang in police livery, already thrilled the audience on Preview Day. Classic car enthusiasts celebrated the award for the Maserati Mistral 4000, which was voted the most beautiful classic car at the show by an international jury of experts. Prominent guests such as rapper GZUZ, streamer MontanaBlack, and tuning and TV professionals Sidney Hoffmann and JP Kraemer attracted additional attention.

A festival for everyone who loves cars

The Essen Motor Show program showcased the entire spectrum of the automotive scene. At tuningXperience, around 150 private exhibitors presented extraordinary conversions – from a VW Beetle with a 612 hp Tesla motor to the 1,700 hp Ford Mustang “HELLENOR.” In Mercedes Fan World, the Maybach Exelero was one of the most photographed vehicles. Motorsport fans were able to experience the vehicles of the 2025 DTM season up close, while historic icons, youngtimers, and elegant super sports cars were showcased in the Classic & Prestige Salon.

“The enthusiasm of the fans, the premieres, and above all the enormous variety make the Essen Motor Show unique year after year. The EMS is much more than a trade fair—it is a festival for everyone who loves cars, regardless of the drive system,” emphasizes Oliver P. Kuhrt, Managing Director of Messe Essen. Dirk Kreidenweiß, Managing Director of the Association of Automobile Tuners, adds: “This year's edition of the EMS has once again impressively demonstrated its outstanding position among automotive trade fairs in Europe, showing how deeply rooted the fascination and joy of vehicle customization is in the population.”

Ford impresses with several premieres

The exhibitors were also extremely satisfied: 98 percent said they had reached their most important target groups. 93 percent confirmed that visitors had shown very specific interest. 94 percent would also like to participate in the Essen Motor Show again in the future. Jörg Lanzrath, Head of Trade Marketing at Ford-Werke, looks back: “Together with our Ford dealer partner Schmitz + Wieseler, we presented our MSRT products alongside our sporty passenger car models. Our off-road course and test drives for a good cause were very well received. We generated a lot of excitement among visitors with the German premiere of the Ford Mustang GTD and the premiere of the Tourneo MSRT.”

The World Wheel Award was once again a magnet for visitors. Twenty-eight wheel rim manufacturers competed against each other in Hall 3 to win the most coveted award in the wheel industry. The audience selected 16 finalists from the models on display. An online vote will follow in the spring, before the award ceremony takes place at the upcoming Essen Motor Show. This year, Ralf Sawatzki, project manager of the Essen Motor Show, presented the trophy to Levella.

Outlook: Tickets for 2026 already available

The next Essen Motor Show will take place from November 28 to December 6, 2026 (preview day: November 27). Tickets will only be sold cashless at the box office. If you don't want to wait, tickets are already available in the online shop – an ideal gift for all car enthusiasts.