2027年秋季西班牙马德里国际时装、鞋及配饰展览会

西班牙马德里国际时装、鞋及配饰展览会（MOMAD）是国内和国际时尚服饰、鞋包类和配饰品牌贸易展览会，一年两届，在马德里国际展览中心举行。MOMAD是南欧最大的商业展示会，展示新的时尚系列、潮流、创新品牌和零售理念。该展览活动的促销会场及论坛将着重于最大限度地利用电子商务和在线营销等数字资源，以加强业务并保持品牌在国际水平的竞争力。参展商主要来自：销售点公司的鞋类，皮革制品，配件和服务。

MOMAD展会将包括所有细分市场，以女性，男性，儿童和婴幼儿鞋类为代表，在当代，休闲和城市部门以及销售点服务部门。访客包括：代理，专业连锁，独立商店，制造商，百货公司，超市，进口商 - 批发商，网上商店。

参加本届展会的品牌包括Pons Quintana，Pertini，Wonders，Gioseppo，Chie Mihara，Xti，Chika10，Hommers，Hannibal Laguna，Vidorreta，Victoria，Sixty Seven，Robert Pietri，Baltarini ，Mayoral，Sendra Boots和Calmoda等。

展会组织了一个由国内和国际买家组成的项目，来自智利、哥伦比亚、哥斯达黎加、厄瓜多尔、爱沙尼亚、法国、希腊、危地马拉、爱尔兰、意大利、墨西哥、波多黎哥、俄罗斯和土耳其。

西班牙鞋市场：每年西班牙鞋类产品出口价值25亿欧元的鞋子（1.481亿双），同比增长1.5％，数量增长2.6％，与去年同期相比，根据西班牙鞋业联合会（FICE）的数据。 到年底，西班牙皮革制品出口额达9.610亿欧元，比2016年增长4.71％。

展品范围(Show Products):

统鞋，便鞋，时尚鞋，童鞋，平底舒适鞋，时尚服饰，时尚服装，时尚包及配件，鞋包服务工具及配件。

展会报告(Show Reports):

MOMAD, the International Fashion, Footwear and Accessories Trade Fair organised by IFEMA MADRID, has concluded its July edition, confirming the positive reception of a trade fair model designed to anticipate the Spring/Summer 2027 collections and align with the industry's evolving buying cycles. Over three days, Hall 5 brought together a more specialised offering, featuring over 200 brands – including 50 new exhibitors – a strong international presence, and a highly professional visitor profile, focused on discovering products, establishing commercial contacts, and identifying business opportunities.

This edition has demonstrated the potential of an event created to open Spain’s professional fashion calendar, successfully bringing together in a single venue a broad representation of brands – 60% of them Spanish – trends, content, and new business opportunities. The result was a dynamic trade fair, with constant activity across the exhibition spaces and a positive response from exhibitors, buyers, and professional visitors.

A clearer visitor journey and a more segmented offering

One of the most highly valued aspects of this edition was the new organisation of the exhibition offering, designed to make product discovery easier and improve the efficiency of the professional visitor experience. In this context, areas such as Focus Brands proved to be one of the most popular areas of the fair, thanks to the participation of brands such as Flabelus, CIRCU, The Bag Lab, Angie Vásquez, Surarquía, Barnet, De Flores y Floreros and Juan Pina Piel, all exhibiting at MOMAD for the first time.

Another standout feature wasthe Best Sellers Area, strategically located within the visitor route and conceived to showcase products and collections with immediate commercial potential. Featured proposals included brands such as EMME, Ma Petite, Capsule, meta4, MIA, Calzados Victoria, Alhamas, Surkana, Meisïe & Skatïe, Opera Fashion, Alba Conde, Sonia Peña, Twins Fantasy, JJL, Tintoremus, and Top3. Likewise, the Conscious Boutique once again strengthened the presence of initiatives linked to sustainability, innovative materials, and responsible production. International buyers and business opportunities

This edition also reinforced its international dimension through the Buyers Programme, which brought professionals from strategic markets across Europe, Latin America, North America, the Middle East, and Asia to the fair. The presence of buyers from countries such as Mexico, Costa Rica, Colombia, Venezuela, Peru, Poland, the United States, Italy, the Netherlands, Saudi Arabia, and France helped generate new commercial opportunities for participating brands and further strengthened the professional nature of the event.

This highly specialised visitor profile, with a clear interest in identifying new collections and establishing commercial relationships, was one of the most notable features of this edition. The Fair once again demonstrated its ability to connect product and business within a single space and will continue to strengthen this dimension in future editions. Fashion, talent and knowledge

The programme of activities complemented the exhibition experience with a renewed Catwalk, which became a showcase of knowledge and the creative richness of the sector. From the identity and tradition of Uniendo Moda Castilla y León to the creativity of Málaga de Moda, the excellence of Canary Islands swimwear fashion, the colour and personality of proposals linked to flamenco fashion, and the international perspective provided by initiatives such as Romanian Designers, the catwalk reflected the full diversity of the sector.

Alongside the fashion shows, MOMAD Talks received a positive response, with sessions focused on some of the industry’s key challenges, including artificial intelligence, brand building, sustainability, the circular economy, and the evolution of retail.

With this first July edition, MOMAD has successfully validated a new format with a stronger product-focused approach. The next edition of the Trade Fair will take place from 4 to 6 February at IFEMA MADRID, alongside Bisutex and Intergift.