2024年柏林国际旅游展览会

柏林国际旅游展览会（ITB Berlin）是世界最大的旅游产品展览及会议，也是世界上领先的旅游展，该展由柏林国际展览公司主办，从1967年开始，一年一届，在柏林国际展览中心举行，ITB堪称整个旅游行业的黄金市场，拥有来自180个国家和地区的1万多家参展商，是旅游业的驱动力。其展览面积和各个环节，以及全面的会议服务及支撑项目代表着旅游业的全部产品。同时，产品本身也构建了新的旅游发展理念、全球方法及营销对象。ITB吸引着具有决策权的高级专业人士，并且参展商和参观人数每年都在稳步增长。

ITB以引导当地旅游风潮而闻名，展会主题主要包括以下几个部分：旅游业前景、酒店、航空、目的地和企业责任，在今年还新推出了文化旅游的议题。除此之外，ITB还推出了两大特别主题，商旅及旅游科技。

柏林国际旅游交易会是一个出口成功的展览活动，柏林展览有限公司在中国推出其最成功的展览之一的国际分支展，从 2017年5月开始中国国际旅游交易会每年将在上海世博会中心（Shanghai World Expo Exhibition and Conference Center ）举行，与中国旅游日报合作，是中国旅游业界领先的在线新闻门户网站和活动组织者，是旅游业界的伙伴关系的理由地方。在新加坡每年十月份举行的亚洲国际旅游交易会是中国国际旅游交易会的模式，作为亚洲的第二场演出，ITB中国将在在中国人民共和国主要的工业城市之一，拥有约23万元的世界大最大的城市，人口和专注的中国旅游市场上举行。

展品范围(Show Products):

世界图书；资讯科技及广播商务旅行天数；游轮；文化旅游；经济住宿；体验冒险和生态旅游；结伴旅游；国际旅游交易会移动旅行服务；供应国际旅游交易会；培训和就业；旅行技术；趋势与活动；健康；青年旅行社；酒店旅馆等。

展会报告(Show Reports):

ITB Berlin 2023 has come to a successful end: With around 5,500 exhibitors from 161 countries, the World's Leading Travel Trade Show maintains its position as the leading platform for the global travel industry.

The industry expects 2023 to be a record year despite economic challenges – Fully booked halls on the trade show’s return: Personal contact crucial for tourism as a people’s business – Positive response to the three-day focus on B2B customers – Growth in leading international buyers – 24,000 convention attendees at the leading travel industry event of its kind

At ITB Berlin the international travel industry was delighted with the huge demand and people’s desire for travel, despite the challenging market situation. Following the break due to the pandemic and taking as its slogan ’Open for Change’, the World’s Leading Travel Trade Show was back for the first time as an exclusively B2B event and confirmed its standing as the leading platform of the global travel industry. Over the three business days a total of 90,127 attendees from more than 180 countries were in Berlin. For ITB Berlin, the ITB Buyers‘ Circle with its 1,300 members was also an impressive success. Membership of this exclusive circle was limited to leading travel industry buyers. Their sales volume increased noticeably, and international participation grew from 50 per cent in 2019 to 70 per cent overall. The international nature and diversity of the approximately 5,500 exhibitors from 161 countries was equally impressive. ITB Berlin also attracted considerable media attention, with around 3,000 media members and 333 travel bloggers and high-profile international political figures at the event.

Big boost for the industry

At ITB Berlin the industry agreed that 2023 could become a record year – people’s desire for travel is back in many parts of the world. only the Asia-Pacific region is lagging somewhat behind – due among other reasons to China opening up its borders late. “Over the past few days the tourism industry has displayed incredible confidence despite the difficult overall situation and geopolitical crises“, said Dirk Hoffmann, Managing Director of Messe Berlin.

Personal contact crucial for the people’s business that is tourism

“This year’s ITB Berlin was proof of the vital need to meet face-to-face. We are delighted with the trade show’s spectacular comeback as a live event and the huge response from exhibitors and visitors. Our industry is a people’s business, and not without reason – everyone at ITB Berlin agreed with that”. Numerous networking formats including the ITB Speed Networking event, get-togethers and events on exhibitors’ stands as well as evening events on the exhibition grounds and in Berlin’s city centre were proof of the desire to meet in person.

The ITB Berlin Convention with high-profile figures attending offered wide-ranging orientation on specialist subjects. At 18 theme tracks, 400 internationally recognised top speakers took part in a total of 200 sessions and discussed highly pressing topics as well as current trends including digitalisation, Artificial intelligence and the skills shortage. Under the heading ’Mastering Transformation’, experts presented ways to turn the pressing global challenges facing the industry into opportunities. A total of 24,000 attendees visited the lectures, panels and discussions at the leading international thinktank of the travel industry.

Notwithstanding the joy and euphoria following the global recovery of the markets, the industry also agreed that having overcome the pandemic it now faced enormous challenges. Prior to the pandemic criticism had already been mounting that “business as before“ would no longer really be possible and that growth could only achieved by taking all aspects of sustainability into account. Socially responsible tourism has long been on the agenda of the World’s Leading Travel Trade Show. This year it again offered a wide range of panel discussions, seminars and lectures, in order among other things to raise awareness for social responsibility in tourism. The Equality in Tourism Award, presented for the first time on International Women’s Day at ITB Berlin 2023, aims to draw global attention to gender equality in tourism. Three candidates made the final – the award went to the tour operator Travel Excellence from Costa Rica, followed by Adventure Women from the USA and Etur from Ecuador.

Fully booked halls on the trade show’s return

Fully booked halls also reflected the industry’s positive mood. Exhibitor numbers were especially high in the Travel Tech and Cruise segments at this year’s show. Among individual regions the Arab countries were particularly well represented. Overall, many exhibitors occupied noticeably larger stands this year and a lot of tourism companies were back after a long break. Others in turn were newcomers at this year’s ITB Berlin. The new multi-purpose hall hub27 made a successful debut.

As well as ITB Berlin, the Official Host Country Georgia also welcomed visitors with open arms. Taking as its slogan ’Infinite Hospitality’, the destination also presented its tourist attractions at a spectacular opening gala on the eve of the show, attended by both the host country and high-profile figures from the industry and politics. Over the next few days, B2B customers visiting the new multi-purpose hall hub27, Hall 4.1, the south entrance and attending many activities and events throughout the exhibition grounds were able to gain an insight into the wide-ranging tourist attractions the country in the Caucasus had to offer.

The next ITB Berlin will take place from 5 to 7 March (Tuesday to Thursday) 2024 on the Berlin Exhibition Grounds.