2023年杜塞尔多夫国际时尚发型设计博览会

德国杜塞尔多夫国际时尚发型设计博览会（TOP HAIR INTERNATION）是国际顶尖的时尚发型设计与设备交易展览会，该展是德国及全球来说发型设计最时尚的展示平台，每年一届在德国杜塞尔多夫展览中心举行，经过短短的几年发展，每届展会展示了发型的主流与趋势，不仅在德国，而且在整个欧洲形成了美发展示的平台。参加的有国际有明的发型设计师与理发师，以及相关工具及头发日用品。

该展是国际上顶尖的美容美发流行趋势与时尚展示，在展会上令人印象深刻地证实了该展在欧洲美发活动中的榜首。参展的企业来自国际上知名的品牌厂家及销售商，贸易参观者从发型护理行业的参展商和品牌中获得灵感，展品呈现多样化与高品质化，现场活动有产品展示与演示、舞台秀、研讨会，以及厂商和大会的独特组合，受到参展商和访客的好评。

杜塞尔多夫TOP HAIR展以迷人的舞台表演节目吸引了众多观众，与传统相一致，亮点是第一天周末（星期六）晚上，会有知名的发型师演出，以及展期的四个研讨会阶段的主题是以切割、颜色和造型为主题，吸引了学校、理发师、协会等成员参与。展会专注于营销，沙龙管理或个人发展等创业科目。

展品范围(Show Products):

美发化妆用品：理发工具、漂白剂、常驻着色产品、美发护理产品、直发产品、染发剂、头发护理、洗发水、造型产品、浅色调、烫发产品；

理发店家具和陈设：理发店家具及配件、沙龙家具、美发椅、化妆品设备、美甲设备、招待会、清洗设施；

发型化妆、装饰品及保健品： 发型化妆，头发保健与护理产品，扩展、假发、化妆品假发、时尚假发、头饰珠宝；

相关服务： 装饰和卫生宣传如预防传染病，贸易文学，续教育/培训机构在公司、理发师继续教育/培训机构协会、私人进一步教育/培训机构，发型设计软件及硬件，其它服务。

展会报告(Show Reports):

TOP HAIR - DIE MESSE Düsseldorf once again impressively proved that it is the trade fair for the hairdressing industry in Europe. On Saturday and Sunday, 19,000 professionals from 30 countries were inspired by around 350 exhibitors and brands from the hair cosmetics industry and celebrated themselves and the industry. "TOP HAIR Düsseldorf is a top-class hairdressing event and was once again able to impress with its unique combination of trade fair, shows, workshops and congress. However, this event is not only a hairdressing trade fair, but also a great family reunion and indispensable contact exchange. Everyone involved missed the personal conversations and encounters enormously," says Project Director Hannes Niemann.

Over two days, the TOP HAIR trade fair offered a market overview of hairdressing supplies, professional hair care and hair cosmetics, furnishings, professional articles and services, with a clear separation of the order and direct sales areas, which is highly appreciated by visitors.

Christian Schikora, Managing Director of TOP HAIR International GmbH, sums up: "Finally - after very long years due to the Covid-induced break, we have finally been able to meet again. Hairdressers, industry, top players and friends of the sector. We missed the personal contact very much. All the more important was this really respectable new start - a signal to the industry for a new beginning with strength, confidence and self-assurance. For everyone involved, TOP HAIR - the trade fair was an inspiration and an important impulse."

"All the effort we put in paid off. At this very special TOP HAIR fair we were able to present the best of the scene live on stage. The stage programme was outstanding and delighted everyone. The extraordinary shows were particularly well received by the audience and are representative of the special spirit that emanates from our industry. The spark was palpable and we are already looking forward to next year," says Dr. Rebecca Kandler, editor-in-chief and publishing director of the editorial department of TOP HAIR International GmbH.

Show highlights included: updo legend Patrick Cameron from New Zealand, British hairstylist and barber expert Josh Lamonaca, charismatic celebrity hairstylist Chris Appleton, World Champion Martina Acht and, of course, the "World of Colour by Wella Professionals" with James Earnshaw, Wella U.K. Digital Ambassador & British Hairdressing Awards winner and the Sassoon Creative Team in the special show on Saturday evening. Almost 1,000 actors inspired the trade visitors - with around 75 programme items at international shows, workshops or congress lectures.

A special highlight was also the award ceremony for the TOP Salons in five categories. This year, the following teams rejoiced over the award: Digital Business: Steinhoff Haardesign, Reutlingen; Best Practice: Sabrina Poser Biosthetik Hair & Beauty, Herford; Design: Mario Lupo Dal 1991, Olpe; Marketing: Von Trentini Friseure, Wiesbaden and Ke Employer: Eileen Ege Friseure, Biberach a.d. Riß.

Presented on the two workshop stages was a practice-oriented programme that imparted tangible know-how and techniques for cut, colour and styling in everyday professional life. The teams showed their interpretations of current trends, explained cuts and colour tricks in a concrete and realisable way. The full load of inspiration and practical knowledge for everyday salon life was available in around 50 workshops.

Driven by increasing digitalisation, more and more hair professionals are also looking into the possibilities of new technologies and communication channels. The top-class TOP HAIR Congress played a central role in this topic and once again offered visitors many valuable strategic impulses for their business. At the congress, top speakers shared their entrepreneurial and strategic knowledge in the fields of marketing, salon management, conflict resolution,

The next TOP HAIR - DIE MESSE Düsseldorf will take place on Saturday and Sunday, 1 and 2 April 2023.