2024年埃森国际植物、园艺技术、花卉及营销展览会

德国埃森国际植物、园艺技术、花卉及营销专业展览会（IPM ESSEN），是世界规模最大、水平最高、最具影响力的国际植物专业展会之一，该展从1982开始举办，每年一届在埃森国际展览中心举行，展出内容涉及植物技术、园艺资材温室设备、花卉花艺及销售几大主题，在国际植物园艺界占有举足轻重的地位。

该展会的展出面积达15万平方米，来自近50个国家的1500多家国际知名企业和参展商在16个展厅展示了其最新植物品种、园艺技术、花艺作品等，并有世界著名花艺设计师现场表演。吸引了来自世界90多个国的6万名专业贸易观众参观采购，其中74%以上为该领域专业人士及企业高层决策人。根据欧洲园艺协会和展览会统计，参展商和采购商每年约有85％的贸易合同和采购协议在展会现场签订，该展会是国际园艺植物界最重要的贸易桥梁。

开发欧洲市场走向世界，获得贸易机会，展示自身形象，了解最新行业流行趋势及高科技信息，每年埃森国际植物展将是各国植物园艺专业人士不容错过的世界盛会。

展品范围(Show Products):

各类绿色植物、观叶植物、盆花水，水栽植物，鲜切花；种子、种苗、种球；观赏苗木、草坪，苗圃；泥炭土、花肥、介质、病虫害防止等；花艺，手工花艺，花卉装饰，花园，绢花，花篮，花盆，插花布，干花，人造花，装饰植物；温室设备，灌溉设备，盆栽及包装机械、园林机械、保鲜技术及设备等；包装材料、园艺资料、园艺工具、专业出版物、网站；世界著名花艺设计师现场表演；专业技术讲座及专业论坛。

展会报告(Show Reports):

The world's leading trade fair for horticulture inspired the international green sector

Climate plants and resource-saving production took centre stage

"The joy that IPM ESSEN could finally take place again could be felt in every hall and at every stand", Oliver P. Kuhrt, CEO of Messe Essen, sums up. The reunion of the green sector turned out to be more international than expected. Over 40,000 trade visitors from more than 100 countries came to Messe Essen to exchange information and to place orders. There was a wide range of products: 1,330 companies from 46 nations presented their innovations and new products in the fields of plants, technology, floristry and garden features from 24 to 27 January. Climate plants, environmentally friendly packaging and peat alternatives were particularly on trend.

90 per cent of the trade visitors were satisfied with the range of products and services at IPM ESSEN 2023. 91 per cent are planning a repeat visit, 92 per cent recommend IPM ESSEN to others. On the part of the exhibitors, 95 percent plan to participate again. The next opportunity will be from 23 to 26 January 2024, when the 40th IPM ESSEN will be launched at Messe Essen with a special anniversary programme.