2023年巴塞罗那国际商务会议及奖励展览会

西班牙巴塞罗那国际商务会议及奖励展览会(IBTM World)是开展国际商务会议、奖励活动、商务旅游活动等策划及解决方案专业展览会，是全球领先的商务活动、会议、奖励和旅游行业盛会，每年一届，在巴塞罗那举行。我们的活动有一个目标；激发活动世界为他们的客户提供卓越的体验。

我们将全球会议行业聚集在一起，每个人都有一个共同的目标——结识合适的人，为他们的组织创造更好的业务成果。 与合适的人建立面对面的联系，获得关键的行业洞察力，当然，在三天内参与无与伦比的社交机会。

加入我们的 IBTM World 将有 3,000 多个令人兴奋的目的地和优质供应商随时准备与来自全球 100 多个国家的 15,000 多名行业专业人士会面并建立联系。

西班牙巴塞罗那商务及会奖旅游展览会（IBTM WORLD）是全球领先的会议和活动行业，我们希望激励世界各地的活动提供非凡的体验。IBTM World一直在为全球社区提供您为客户创建世界级活动所需的灵感、业务联系和内容。

西班牙巴塞罗那商务及会奖旅游展览会（IBTM WORLD）由英国励展集团公司主办的欧洲地区规模最大、规格最高的商务会议和奖励旅游专业展会之一。来自知名企业的差旅、采购和财务负责人参与到此次活动中，对企业所关注的差旅热点和痛点话题进行了深入探讨和分享，产生了热烈的反响。

展品范围（Show Products）：

替代场地，景点与娱乐，餐饮服务，会议/会议场地，邮轮公司，目的地管理， 活动制作， 活动服务， 游戏/运动场馆， 酒店， 住宿/酒店预订， MICE/商务旅行协会， 专业会议组织， 度假村和水疗中心， 餐厅场地， 服务式公寓/扩展， 特别兴趣之旅， 技术/应用程序提供商， 交通/旅行。

展会报告（Show Reports）：

IBTM World, which this year explored the connection between events and culture, closed today (1 December 2022) with over 100,000 business meetings having taken place and over 10,000 attendees gathering in Barcelona for the three days of the event.

IBTM World 2022 investigated how the technology we use, the experiences we create, and the destinations we visit create limitless cultures for businesses and incredible potential for events.

Over 2,200 exhibiting companies from 150 countries around the world were in attendance, including the CVBs of Spain, Ireland, Brussels, Croatia, The Czech Republic, Canada, Malaysia, Jordan, Bahrain, Canada, Miami, Las Vegas and Boston, as well as Meliá Hotels and Barceló Hotels.

Over 3,500 high quality buyers were present, with prestigious corporate, association and agency Hosted Buyers attending, including European Union of Medicine in Assurance and Social Security (EUMASS), Pfizer, COSMOPOLIS, International Stereoscopic Union, SAUDI Telecom Company, UNICEO (United Network of International Corporate Events Organisers), The British Pain Society, Maritz Global Events, Centers for Disease Control and Prevention, citigroup inc., and CWT Meetings & Events.

Commenting on their experience at IBTM World, Zinhle Nzama, Acting Chief Convention Bureau Officer at the South African National Convention Bureau said: “One of the key takeouts so far is collaboration and partnerships. We have had conversations with other convention bureaus from the continent on how we can partner to keep business in the region, before it goes out into the world. A lot of the meetings that have taken place on the stand have resulted in business leads. We continue to see how face to face interactions are imperative in business events.”

Matthias Widor, Cluster General Manager, Kigali Marriott Hotel / Four Points by Sheraton, said: “It’s so good to have face-to-face meetings again, especially after the last two and a half years. The quality of buyers is very high, and we were able to sign business on the show floor with further warm leads to follow up. Attending IBTM World is important to create confidence in the industry and to sell a new and exciting destination like Rwanda is easier to do in person. We will definitely come back and recommend it to colleagues too.”

Ron Williams, Business Development Manager, TBEX Conferences LLC, said: “IBTM is one of the best shows I have ever attended. You can meet with the people you want to meet with and have spontaneous meetings with people you didn’t get a chance to make an appointment with. People are relaxed and it’s easy to get around, plus it’s in Barcelona which is amazing!”

Cynthia Vercruysse, Manager Marketing Fairs and Events, Ansell, said: “I am truly amazed by the organisation of this event. It brings together so many interesting destinations, venues, experienced people and insightful information all in one place.”

Brendan Gormley, Events Manager, Events Manager, BBC, said: “A great range of destinations to meet with. I found the organisation to be very smooth and the city of Barcelona very welcoming. I had so many back-to-back meetings which has been great.”

This year The Association Leaders’ Forum and The Corporate Experiences Day both took place in exciting venues in Barcelona. The Corporate Experiences Day, a tailored day of learning for Corporate Buyers, provided an interactive look at the latest technology and sustainability developments within the events industry. The Association Leaders’ Forum, curated by Stylianos Filopoulos, International Associations Expert, considered the role that associations play in our changeable world.

In partnership with ACS, IBTM World’s Knowledge Programme was well-attended with interactive sessions focusing on the event’s core theme of ‘culture creation’ including session tracks on connections, business, careers, brands and experiences.

During IBTM World, several sessions revealed the latest market trends and insights, including the Global Meetings & Events Trends report presented by AMEX. In addition, the annual IBTM World Trends Watch report, presented by its author, Alistair Turner, MD of Eight PR, explored how current world events are shaping culture, influencing both the events we create, and the people that attend them. The 2023 Trends Report is now available for download on the IBTM World website.

The highly anticipated Stand Awards returned this year with awards going to Visit Norway / Norway Convention Bureau who won the award for Best Stand Feature; Graduate Hotels / Marine & Lawn Hotels & Resorts took home the award for Best Stand; Menorca Island DMC was awarded Best Culture Campaign; Abu Dhabi received the award for Best Large Stand and Atout France was awarded Best Stand Personnel.

During the event, IBTM announced that it has signed a new three-year contract with Barcelona Convention Bureau and Fira de Barcelona that will see IBTM World take place in the city up to and including the 2025 edition. The new contract builds on the existing 18-year relationship between the three organisations, with the next edition confirmed at Fira Gran Via for 28 – 30 November 2023.