2024年莫斯科国际广告展览会

俄罗斯莫斯科国际广告展览会（REKLAMA ）是俄罗斯和独联体国际广告业界最大的展会，该展从1993年开始，一年一届，在莫斯科国际展览中心举行。Reklama在广告行业赢得了良好的声誉和认可。这是反映广告市场最新趋势的关键事件。参与者在广告行业展示创新产品和服务。参展商包括：首席执行官，销售和营销经理，广告和营销专家，设计师和推广专家。

参展企业来自：奥地利，白俄罗斯，中国，德国，日本，哈萨克斯坦，俄罗斯，韩国，瑞士，乌克兰，美国。展商包括国外：SharpLase，IQDEMY，Fujifilm，Mimaki，Trotec，3M，理光，OKI，佳能，Grays，Point Techno，大雅帆布，Neofoam Ltd.，Union Foam Doard等。俄国：160家公司包括Smart-T，Zenon，Russcom-Graphics，KAMI，Himsyryo，Papillons Trade，WRS We R.Supply，Challenger，TBC Empire，NISSA Distribution，Ledocol Plus，Ink-Print，InitPress Digital，激光中心等。

展出的产品和服务类型：3D打印，激光设备，印刷设备和消耗品，户外广告，广告服务和印刷材料，公关，营销，POS材料，商业纪念品，品牌推广，网络广告，数字广告等。其展会优势及特点从以下几方面分析。

展览规模：Reklama是俄罗斯和独联体国际广告业界最大的展会。这个事件已经定义了20多年的行业发展。这是各种创新广告产品和服务的唯一展示。

商业有效性：70％的参展商谈论他们参与展览的成果。

访问者的数量和质量：Reklama展览的参观人数超过17000人，其中91％是行业专业人士。超过50％的参观者来自俄罗斯各地区，独联体和波罗的海国家; 10％来自其他国家，绝大多数是他们公司的高管。

来自俄罗斯联邦八个联邦区的访客（注册访客名为350个俄罗斯城镇），独联体成员国和其他国家。

REKLAMA：针对性营销和量身定制的公关活动，让全国和国际专业人士全年了解有关事件。

我们的工作包括印刷广告材料，户外广告，信息信函，直销，与专业协会的合作伙伴关系，与新闻界的合作等。

REKLAMA：专业人士和专业人士的展览，每天举行的相关活动中讨论的相关主题和发展。

高水平的组织：参展商和参观者在参加活动的准备和参加展览的免费讲习班方面都有帮助。我们在安排国际展览方面有着长期而丰富的经验。
地点：Reklama国际展览会位于市中心的Expocentre展览中心，紧邻Vystavochnaya地铁站，一个发达的基础设施和各种相关的服务可用。

展品范围(Show Products):

视觉技术；

户外广告：广告牌，品牌展示，城市格式，城市广告，标志，楣板，指针，城市家具，在公共交通上做广告；

照明广告：屏幕，电视墙，指示板， 饰；

广告印刷业：广告印刷，设备和材料，大幅面打印设备，用于广告和装饰的消耗材料，纺织印花，设计服务和色彩管理，特殊的打印效果，纸和纸板设计，广告摄影和照片打印。

POS材料：POS设计，采样，移动建筑、展台，投影视频设备，地板图形，吉祥物。

商业纪念品：商业纪念品和企业礼品，与企业徽标赠品，业务日历。

广告服务和促销

互联网广告：网络营销，创建网站，在线广告公司；

广告和公关公司：市场研究，品牌推广，命名；

工业媒体。

展会报告(Show Reports):

The 30th edition of the International Exhibition for Advertising – Reklama 2023 – became a showcase of achievements and new opportunities of the advertising industry. It was part of Russian Industry Week.

The special significance of the event was given by the fact that the exhibition was held in the year when the professional community celebrates 145 years of Russian advertising.

Dates: 23–26 October 2023

Venue: EXPOCENTRE Fairgrounds, Moscow, Russia

Organised by EXPOCENTRE AO

Supported by RACA – the Russian Association of Communication Agencies

Assisted by leading industry unions and associations

Under auspices of the Russian Chamber of Commerce and Industry

Exhibition area: 3,600 net sq m

Exhibitors: 214 companies from Russia and China, among them All Ready, Challenger, Bestly, Inari, Led-Vostok, Liyu Russia, Big Printer, Lasercut, Diamond Group, Papillons, Allart Service, Kami Association, Velles Group, Wink, Global Engineering, DiMedia, Destek, Smart-T, Technografika, ForDA, Zenon, Kovcheg, LED BERRY, Led Capital, RussCom Group, Nissa Distribution, etc.

Group stands: Ryazan, Kostroma, Kirov, and Vladimir regions

Total attendance: 17,000+ visitors

Show Highlights

The Reklama 2023 exhibition surpassed last year’s figures: by 50% in terms of the number of participants and by 40% in terms of the exhibition area. The participants were suppliers and manufacturers of outdoor advertising structures, LED displays, souvenir products, etc. about 40% of exhibitors were newcomers.

A wide range of products was represented by 166 Russian manufacturers and suppliers. Thanks to subsidies and co-financing of participation by regional authorities, regional stands were represented at the Reklama 2023 exhibition.

The trade show demonstrated a whole range of technologies and services for production and ordering of advertising: from content and promotion to production equipment and materials to manufacture all types of advertising media for outdoor and indoor advertising and navigation.

Different types of equipment were in focus: printing equipment (for digital printing on various types of materials from paper and textiles to glass, plastic, and wood), equipment for engraving, cutting, marking, embroidery equipment for textile branding, materials and modern technologies for outdoor advertising production. The exhibitors put on display new equipment, LED screens, light boards, and corporate merchandise. Agencies providing branding, marketing, SEO and online promotion services took an active part in Reklama.

The stands were manned by professionals and technicians who introduced new equipment, answered questions on the use of materials and their special properties, and advised on the advantages of advertising products and services.

Conference Programme

The trade show was accompanied by a busy conference programme.

The key event of the Reklama 2023 conference programme was the Strategic Session on Russian Advertising 2023: Market, Trends, Technologies, organised by EXPOCENTRE AO and supported by RACA – the Russian Association of Communication Agencies. The session participants touched upon burning issues of the industry development, introduction of the latest technologies, including those based on artificial intelligence, measures of state and public regulation of advertising space.

The participants in the 12th International Forum – Advertising Matrix 2023 discussed the main trends in the Russian advertising market.

The speech was about significant changes in the market, which entail a reconfiguration of the entire Russian advertising industry due to the withdrawal of products from the domestic market due to the cessation of investments from Western companies. In his speech, President at the Marketers Guild Igor Berezin gave a general assessment of the market, noting both trends of recovery growth and weak dynamics of consumer optimism and changing consumer behaviour in the new situation.

Industry experts spoke about changes in regional advertising markets and current trends in the advertising market. In their opinion, advertising labelling remains extremely important for advertising agencies. The speeches touched upon branding, the nature of changes in this area of advertising activity, including the active introduction of artificial intelligence.

The forum also discussed other aspects of advertising production concerning design, creativity, modern methods of brand management and advertising activities.

For the fifth time the Digital Textile magazine with the support of EXPOCENTRE AO held the conference on Digital Printing and Textile Decoration. The reports were devoted to the review of the Russian market trends and global innovations in the field of textile printing. Andrey Makachev, Director General at Smart-T, opened the conference.

Representatives of Allart Service, Double V, Velles, RussCom, Smart-T, T&T (Textile and Technology), and TechnoPrint told about textile printing solutions, i.e. equipment, software, and consumables. They familiarised the audience with the equipment for printing on natural and synthetic fabrics and knitwear, solutions for digital printing on ready-made products and cut, novelties in the field of DTF-printing.

The conference participants discussed the results of 2022 in textile printing in Russia and the world and the prospects for the coming years. They considered various aspects of textile printing as an actively developing type of business in advertising and production companies. The conference ended with a report by the event moderator Mikhail Shpilkin, representing the Digital Textile and Legprom Review magazines.

An important event for manufacturers and customers of outdoor advertising was the VISCOM Signforum on Visual Advertising: From Organising Effective Production to Global Trends. The forum discussed trends in the outdoor advertising industry in Russia today, and what it will be by 2030; global trends in the production of signs in the review of Chinese advertising companies. They talked about mistakes in organising the business of advertising and production companies, how professional teams help to solve problems during the crisis, and how properly prepare a design for outdoor advertising.

The Reklama 2023 exhibition has become a showcase of achievements and new opportunities of the advertising industry. The participants discussed the present and future of the Russian advertising at the conference programme.

We look forward to seeing you at the 31st edition of the Reklama international exhibition, which will run on 21–24 October 2024 at EXPOCENTRE Fairgrounds.