2025年春季西班牙马德里国际时装、鞋及配饰展览会

西班牙马德里国际时装、鞋及配饰展览会（MOMAD）是国内和国际时尚服饰、鞋包类和配饰品牌贸易展览会，一年两届，在马德里国际展览中心举行。MOMAD是南欧最大的商业展示会，展示新的时尚系列、潮流、创新品牌和零售理念。该展览活动的促销会场及论坛将着重于最大限度地利用电子商务和在线营销等数字资源，以加强业务并保持品牌在国际水平的竞争力。参展商主要来自：销售点公司的鞋类，皮革制品，配件和服务。

MOMAD展会将包括所有细分市场，以女性，男性，儿童和婴幼儿鞋类为代表，在当代，休闲和城市部门以及销售点服务部门。访客包括：代理，专业连锁，独立商店，制造商，百货公司，超市，进口商 - 批发商，网上商店。

参加本届展会的品牌包括Pons Quintana，Pertini，Wonders，Gioseppo，Chie Mihara，Xti，Chika10，Hommers，Hannibal Laguna，Vidorreta，Victoria，Sixty Seven，Robert Pietri，Baltarini ，Mayoral，Sendra Boots和Calmoda等。

展会组织了一个由国内和国际买家组成的项目，来自智利、哥伦比亚、哥斯达黎加、厄瓜多尔、爱沙尼亚、法国、希腊、危地马拉、爱尔兰、意大利、墨西哥、波多黎哥、俄罗斯和土耳其。

西班牙鞋市场：每年西班牙鞋类产品出口价值25亿欧元的鞋子（1.481亿双），同比增长1.5％，数量增长2.6％，与去年同期相比，根据西班牙鞋业联合会（FICE）的数据。 到年底，西班牙皮革制品出口额达9.610亿欧元，比2016年增长4.71％。

展品范围(Show Products):

统鞋，便鞋，时尚鞋，童鞋，平底舒适鞋，时尚服饰，时尚服装，时尚包及配件，鞋包服务工具及配件。

展会报告(Show Reports):

The September 2024 edition recorded growth of over 5% in exhibitors and 12% in countries represented. partial aspect of the pavilion at the fair

MOMAD has wrapped up its latest edition, held from 13 to 15 September, with significant commercial dynamism, aided by the participation of 300 national and international companies. This marks an over 5% increase in presence compared to the same edition in September 2023, alongside a rise in international buyers. In this context, the most important event in the fashion industry on the Iberian Peninsula has experienced heightened interest from international markets, with a 12% increase in the diversity of countries represented by buyers, rising from 54 to 61 countries worldwide.

MOMAD and entrepreneurship are the perfect pair

One of MOMAD's objectives is to support the business sector, especially young entrepreneurs. Among the initiatives to promote entrepreneurship at the fair are the MOMAD Talents by ISEM competition, with the winning brands being ‘O Mareta’ and LELE. There is also an agreement with VIA TEXTIL, an innovation accelerator for the Galician textile sector, designed to promote, accelerate, and increase the success rate of innovation processes for Galician companies in this sector. Additionally, the EGO Programme targets fashion brands that have been marketing their collections for less than three seasons. These have had advantageous conditions to participate in MOMAD and help them to go to the market; and, finally, the cession of a stand and celebration of a parade to present the projects of the students of the last year of the CSDDM-UPM.

Furthermore, the Sustainable Experience Space, featuring emerging companies, has expanded its offerings with more brands that meet environmental, social, and economic sustainability criteria. Additionally, the fair has improved its sustainability parameters through various programmes for its exhibitors, alongside enhancements in materials and recycling efforts.

New Auxiliary Services Sector

In a spirit of continuous renewal and adaptation to the evolving industry, MOMAD introduced a new area that proved highly popular during the event. It featured companies focused on technology, sourcing, and retail conditioning. Among them were Fibbl, the Albanian Investment Development Agency, Sensory Comfort, and Delta Neo.

MOMAD is a reference point for the Portuguese sector

As expected, the fashion industry in Portugal continues to endorse MOMAD's leadership in the sector. This edition saw a notable presence from around twenty Portuguese companies, including Polita, Guimanos, Maloka, Paul Brial, G’Ozé, Ana Sousa, Kalisson, Bagoraz, Get in Vibe, Christina Felix, Gianni Kavanagh, Mrolo, Bamburi, Beppi, SMF, Arcopedico, Scusi, scripta and Funki Project.

A multifunctional catwalk

The programme of catwalk shows, talks, and roundtable discussions held at the MOMAD Catwalk has been a resounding success. The constantly dynamic and highly relevant content was the focal point of this runway, which received great acclaim from visitors as well as some exhibitors, evidenced by the full attendance at each event.