2025年意大利国际广告标识及视觉传播展览会

意大利米兰国际广告标识及视觉传播展览会（Viscom Italia）是意大利举行的国际领先的广告标识及视觉专业展览会，该展是欧洲最完整、最繁忙的展览会之一，该展是视角通讯创新应用、发展趋势、最新技术以及营业策略的一次盛会，是现代图形行业服务的生产者和决策者汇聚在一起交流的最佳机会。该展从1989年开始举行，每年一届，在意大利米兰举行。该展是经过国际展览联盟 （UFI）认证的专业广告标识类展览会，也是欧洲知名的几大广告标识类专业展览会之一，包括德国广告标识展与德国广告标识展。

作为欧洲最著名的广告标识展之一，该展将为观众揭示欧洲乃至全世界最新广告制作行业的潮流，展示包括与以下五大类产品有关的设备、材料、软件、技术等：喷绘打印与雕刻、数字印刷、丝网印刷、标识灯箱制作（含霓虹灯、LED与户外广告牌）、展览展示器材。 Viscom Italia在展览会期间还将进行多场主题交流会，为与会人员提供一个相互讨论交流的机会；同时，广告标识业内的专家还将现场为参展商和观众阐述全球广告行业发展的最新趋势。

观众来源及数据分析：标识及霓虹广告制造商、零售商、买家；商店与展台搭建商、显示器厂商、户外广告公司、霓虹及灯光广告商、丝网印刷商、数码印刷商、照片洗印店、复印店、广告公司、橱窗设计师、建筑师与设计师、建筑规划公司、电子标志供应商、行业营销经理、零售与销售行业。

观众来自以下行业：时装业，体育用品行业，鞋革行业，皮革工业，玻璃工业，汽车业，化妆品，电气，广告公司，建筑师，城市规划者，媒体公司，媒体经销商，图形工作室，站在钳工，装饰，广告牌庄家，绣，雕刻，注册商家，数字和丝网印刷机。

展品范围(Show Products):

大幅面数码印刷：机械、设备及软件，材料及耗材，数码印刷油墨，胶印，服务；

标志和标牌制作：机械、设备及软件，材料与配件，产品和系统；

丝网印刷和移印：机械、设备及软件，材料与配件，丝印油墨；

促销纺织和刺绣：绣花机及电脑系统，纺织与刺绣产品；

雕刻：机械、设备和软件，材料与配件；

铣削和激光雕刻：机械、设备及软件，材料与产品；

数字标牌：硬件和软件，专业目录制作与发行，支持和服务

P.O.P.：显示器，元件，台座和配件，材料；

事件服务：娱乐设备和事件代理，特殊效果，事件位置，结构和配件；

标签和包装：贴标产品包括标签印刷机械、标签基材和粘合剂、标签应用、套印、预印技术，打包产品包括包装及包装机、包装材料与包装材料、包装制造和印刷。

展会报告(Show Reports):

VISCOM ITALIA 2022: OUTSTANDING PARTICIPATION RELAUNCHING NEW BUSINESS PROSPECTS

The 2024 edition of Viscom Italia confirmed once more as the front row seat event premiering all the latest projects, ideas, technologies and boundless creativity in order to catch a glimpse into the future of visual communications. A complete excursus designed not only to put up on stage all the styles, ingenuity and skills of the leading market players but also the different applications set to revolutionise tomorrow's businesses.

Milan, 23rd of October 2024 – The bustling corridors of Halls 8/12 at Rho Milano Fiera shut this year’s 35th edition of Viscom Italia, the International Visual Communication Exhibition and Conference doors on Friday 18th of October. The event welcomed 13.895 visitors, with a 28% increase in the number of international professionals – mainly from Switzerland, China, Germany, France, Spain, Slovenia, Portugal, Croatia and the United Kingdom. With over 250 international brands and a 34% increase in first time exhibitors.

The challenges facing new markets, the importance of training, and the celebration of technologies and applications excellence were the pillars of this year's Viscom Italia edition, helping operators set out new objectives to drive their business strategies.

Great all-round satisfaction on exhibiting companies’ part, who engaged with leading professionals, and had the chance to network and develop different business opportunities with new customers. Viscom Italia once more cemented its spot as the arena where industry players capitalized on the opportunity to premiere their easily customisable products - able to match the needs of multiple sectors like design, interior decoration, point-of-sale or clothing that need cutting edge visual communication solutions to better express their brands.

‘Behind every innovation lies the skills, passions and ideas of the people who are the real drivers of Viscom Italia's success, says Cecilia Montalbetti, Exhibition Manager Viscom Italia. Boosting the awareness of one's products and innovations, recognizing and embracing the needs of one's customers. Thus, improving the ability to communicate effectively with one's target audience, establishing a rapport with them and so improving one’s competitiveness”.

The events provided a specialised training environment to build up technical know-how, as well as the chance to seize business opportunities thanks to demonstrations of new technologies. The diversification of new applications or formats provided visitors new insights as how to move away from tried and tested past solutions.

The special Visual Décor area was a truly creative workshop housing integrated interior decoration solutions to renovate and upgrade environments such as points of sale, bars, restaurants, sports facilities, hotels and hospitals via visual communication techniques. Designers, architects, design studios and decorators had a first-hand opportunity to see and touch these innovative applications, learn how to create and transform surfaces into great communication and design potentials, converting pre-existing furnishing systems into renewed scenic and functional elements. Viscom Italia is the ideal place to get a feeling of the latest market trends, enabling these professionals to react in real-time to their customers' requests or proactively propose them those new media tools.

The sheer number of visitors confirmed once more the importance of the traditional appointments, including the Viscom Talks – which has evolved into a true visual communication educational arena during the eight seminars throughout the event’s three days. A first hand debate of experiences highlighted a range of topics such as digital printing and AI, design, advertising, interior decoration, fashion, packaging and sustainability.

Style and design were the true stars of Elementaria, the exhibition organised in collaboration with Display Italia magazine. The event show-cased the hi-design prototypes and presented display solutions created by thirteen internationally renowned designers and artists who worked alongside manufacturers of raw materials to propose creative display concepts and launch future trends for the retail and brand industry.

Finally, the awards were given out to the following DIVA winners from the 30 competing displays by the 22 companies battling for the Display Italia Viscom Award honour - the international competition organized in collaboration with Display Italia. This year’s jurors were Cristiana Sormani - Trade Marketing Manager, Bayer (Chairperson); Federica Brumen, R&S, Sustainability, Ecodesign at Comieco; Sara Cesarotti - Head of Marketing and Communication at Garmin; Marina Genovese - Trade Marketing Specialist & Pop Developer at Marchon; Matteo Ghini - Marketing Director at Caddy's; Antonio Gisimundo - POSM Skin Care and Personal Care Manager at Beiersdorf; Patrizio Guastaferro - Category Management Coordinator at Mediaworld; Maria Antonietta Iacovaccio - Retail Director at CEF la Farmacia; Marco Mariani - Trade Marketing Manager at Groupe Seb and Antonio Riolo - Senior Director Omnichannel at Adidas:

Viscom Italia’s doors will reopen on 1st to 3rd of October 2025 in Halls 8/12 at Rho Milano Fiera.