2025年德国蔬菜和软水果种植技术展览会

德国蔬菜和软水果种植技术展览会（expoSE）是德国唯一的蔬菜和软水果种植、芦笋和草莓种植技术展览会，是国际业界领先的芦笋和草莓种植技术展览会，由南德国芦笋和草莓种植者联合会（VSSE）组织，是为生产商，制造商和服务供应商的交汇点。它是一个创新的市场和专业知识集中的中心。由卡鲁斯尔国际展览公司主办，从1996年开始举办，一年一届，在卡鲁斯尔国际展览中心一号与二号展厅举行。

expoSE展与德国农业直销展览会（expoDirekt）同期举行，expoDirekt展是德国农业直销最大的贸易博览会 - 也是欧洲最大的芦笋和浆果生产著名的展会。两个展的主题是新型肥料条例及其实施、创新优化作物和降低成本，对整个生产链的数字系统，并为农业直接营销提供创意销售方案。

从展会上您期望发现：

1、整个行业的市场领导者；

2、在区域内切实可行的解决方案：技术，服务供应商，降低成本，维护资源和市场营销；

3、新产品，新趋势，新的原型和质量改进的及时信息；

4、新的业务联系和供应商；

5、采取看市场和竞争的机会；

6、从行业顾问和同行业专业人士之间的交流与讨论。

展品范围(Show Products):

蔬菜和软水果种植机器和设备；蔬菜和软水果种植资源；移植，种子，果树；蔬菜和软水果种植服务；销售及市场推广。

展会报告(Show Reports):

Bruchsal, November 22, 2024. With a very well attended first day of the trade fair and a quieter following day, the trade fair duo expoSE & expoDirekt was a success. 440 exhibitors from 13 nations presented their innovations and proven products and services at the 28th expoSE - Europe's leading trade fair for asparagus and berry production - and at the 13th expoDirekt - Germany's largest trade fair for direct agricultural marketing. From November 20 to 21, 2024, over 5 trade visitors from 200 countries came to the Karlsruhe trade fair.

Almost 16 percent of the exhibitors were participating in the trade fair duo for the first time. 84 percent of the exhibitors are convinced by the trade fair duo and are participating again. Maintaining contacts with existing customers was the main focus for most exhibitors. New contacts were also made, especially when there were new products. Around 26 percent of the exhibitors and around 21 percent of the trade visitors registered online traveled from abroad.

The general mood at the trade fair duo was more optimistic than it had been a year ago, and the exhibitors surveyed at random stated that the number of investment projects would increase again. One or two exhibitors would have liked a better distribution of visitor frequency and a higher number of visitors on the second day. In terms of the level of advance information of the trade visitors, as well as their purchasing interest and orders, most exhibitors were satisfied to very satisfied.

"Our expectations were exceeded again this year on the exhibitor side. The stable but slightly declining number of visitors reflects on the one hand the shutdowns, i.e. the concentration of the industry, and on the other hand the continued great need for information on new and further developments and the interest in professional exchange. We were very pleased with the very well attended first day of the trade fair and the great response to the specialist forums. Our trade fair duo is still the annual meeting place for the asparagus and berry industry," summarizes Simon Schumacher, Managing Director of the Association of South German Asparagus and Strawberry Growers (VSSE) and organizer of the expoSE and expoDirekt trade fairs.

On the first day of the trade fair, Simon Schumacher (VSSE eV) awarded three innovation prizes each in the areas of expoSE and expoDirekt.

The expoSE innovation awards went to 4Disc from Dortmund for the InterCut for ultra-shallow soil cultivation between the asparagus rows, to Harlander Landtechnik for the asparagus bed cutter with hydraulic service flap and to hexafarms from Berlin for the intelligent yield forecast for strawberries and soft fruit in the tunnel.

The expoDirekt innovation awards were given to the two cooperating companies getpacked and Click & Collect Service for getpacked & collect – online shopping and picking up products from the vending machine, to the plant counter from Lorsch for its smart vertical farm system for direct marketing and to Schwab Automaten (Packmatisch) from Munich for the HofKiosk, the vending machine with product tray system.

With 119 participants, the 1st Stone Fruit Forum, organized by VSSE eV and co-organizer Herbert Knuppen, received a very positive response. In its first edition, the focus was on cherry and plum varieties.

The well-attended 35th Asparagus Day focused on cultivation topics such as reproduction, the increase in asparagus and bean flies, the profitability of asparagus cultivation and options for reducing the use of pesticides in asparagus cultivation. He also provided insights into the cultivation and marketing of green asparagus in southern Spain and provided current information from the world of asparagus in a short format.

The second edition of the Berry Technology Forum, organized by Marco Joseph and VSSE eV, also received a good response, with 2-70 participants per specialist presentation. On the second day of the fair, the Berry Technology Forum dealt with the topics of data-driven cultivation for better plant growth and energy savings, harvest forecasts for planning security, strawberry harvesting by robots, switching from soil cultivation to cultivation in gutters, and data-driven irrigation.

The new concept of the direct marketing forum, organized by the trade magazine HOFdirekt and the VSSE, was a complete success: the specialist lectures were very well attended. On the first day of the fair, specialist lectures were offered on the topic of "Smart shopping" and on the second day on the topic of "The farm shop as a brand". Some trade visitors were so convinced by the offer that they spontaneously decided to visit the fair again on the second day.

Outlook on expoSE & expoDirekt 2025

The next trade fair duo expoSE & expoDirekt will take place from November 19 to 20, 2025 at the Karlsruhe Trade Fair. The Association of South German Asparagus and Strawberry Growers (VSSE) will continue the technical supporting program with its cooperation partners: 2nd Stone Fruit Forum - Varieties | Trends | Technology with co-organizer Herbert Knuppen, the 3rd Berry Technology Forum with organizer Marco Joseph, the 36th Asparagus Day together with the Karlsruhe District Office and the Karlsruhe Regional Council, and the Direct Marketers Forum with the trade magazine HOFdirekt. In addition, the stone fruit section will be expanded in the exhibition area.