2026年春季西班牙马德里国际时装、鞋及配饰展览会

西班牙马德里国际时装、鞋及配饰展览会（MOMAD）是国内和国际时尚服饰、鞋包类和配饰品牌贸易展览会，一年两届，在马德里国际展览中心举行。MOMAD是南欧最大的商业展示会，展示新的时尚系列、潮流、创新品牌和零售理念。该展览活动的促销会场及论坛将着重于最大限度地利用电子商务和在线营销等数字资源，以加强业务并保持品牌在国际水平的竞争力。参展商主要来自：销售点公司的鞋类，皮革制品，配件和服务。

MOMAD展会将包括所有细分市场，以女性，男性，儿童和婴幼儿鞋类为代表，在当代，休闲和城市部门以及销售点服务部门。访客包括：代理，专业连锁，独立商店，制造商，百货公司，超市，进口商 - 批发商，网上商店。

参加本届展会的品牌包括Pons Quintana，Pertini，Wonders，Gioseppo，Chie Mihara，Xti，Chika10，Hommers，Hannibal Laguna，Vidorreta，Victoria，Sixty Seven，Robert Pietri，Baltarini ，Mayoral，Sendra Boots和Calmoda等。

展会组织了一个由国内和国际买家组成的项目，来自智利、哥伦比亚、哥斯达黎加、厄瓜多尔、爱沙尼亚、法国、希腊、危地马拉、爱尔兰、意大利、墨西哥、波多黎哥、俄罗斯和土耳其。

西班牙鞋市场：每年西班牙鞋类产品出口价值25亿欧元的鞋子（1.481亿双），同比增长1.5％，数量增长2.6％，与去年同期相比，根据西班牙鞋业联合会（FICE）的数据。 到年底，西班牙皮革制品出口额达9.610亿欧元，比2016年增长4.71％。

展品范围(Show Products):

统鞋，便鞋，时尚鞋，童鞋，平底舒适鞋，时尚服饰，时尚服装，时尚包及配件，鞋包服务工具及配件。

展会报告(Show Reports):

The fair director, Julia González, remarked that “during a difficult time for this sector, MOMAD continues to evolve and adapt to its needs. What’s more, we have witnessed how the fair continues to be an important meeting point for the national product, and growth has also been seen in international participation along with great interest in sustainable fashion, which spurs us to keep investing in these pillars in the future”.

The positive impressions left by this fair among the exhibitors have been expressed, among others, by Laura Sanson, marketing director of Surkana, who confirmed that the fair has had positive results for them, and their intention is to return with an upgraded stand aligned with their brand identity, showing that MOMAD remains a key platform for their growth and expansion. Likewise, Enrique Secall, CEO of Secall Agency, mentioned that they were very satisfied with the quality of the exhibition, allowing them to strengthen their presence and connect with new clients.

Regarding the programme of activities shared by these three fairs, the MOMAD catwalk was the venue where outstanding brands showed o9ff their designs and trends, with brands like Mubri and Bohé Lotus; Redsilk by Redhelga, Patadekoala, Aztures, Ana Lanas, Selva de mar, Shamat, Tricotrá, Inma de la Riva & Inridelo, Banbroken under the Málaga Moda umbrella; ICE Castilla y León and their exhibiting brands Susana Escribano, Didesant, Ángel Iglesias, Pablo y Mayaya hats, Marae and Miso/Grupo Eme; Bajo la piel (Under the skin) organised by Ubrique city council, Dolcezza and Fresh Cotton; Acquadicocco and Kapdacasa; Christina Paris and Liberosis Paris, and the looks created by students from CSDMM-UPM.

The Asociación ADA catwalk show was one of the highlights of the activities at Madridjoya, as well as the Denisova Project, which was held in collaboration with onCE and offered a journey through 50,000 years of the history of jewellery, with designs from the past reinterpreted by contemporary artists with participation by 80 blind and deaf-mute models, underlining how fashion and jewellery are accessible to all and breaking barriers in the industry.