2026年汉诺威国际牧业博览会

汉诺威国际牧业(赛马)博览会（Nacht der Pferde）是欧洲最大的赛马盛会，体验赛马级盛会，壮观的骑马活动，同时有狩猎和捕鱼，猎马等。一年一度的赛马博览会，以惊人的马匹技术，演出的现场明星汇聚，惊人绝技，伟大的盛装舞步，赛马协会嘉宾，世界赛马冠军参与等呈现给观众。

令人惊叹的马，在展会现场有明星，迷人的噱头，大盛装舞步赛，世界锦标赛的惊喜嘉宾，喜剧和巴洛克式的骑马艺术家 - 惊险刺激，火，精神和世界上最美丽的马进行激情表演！

展品范围(Show Products):

赛马，马用品，牧业用具，马背体操和杂技，角斗士和马术艺术。

展会报告(Show Reports):

Exhibitors, trade visitors and organisers alike were satisfied: with its diverse range of products and services, exciting live shows and comprehensive specialist programme, PASSION PFERD once again provided important impetus for the equestrian industry this year. The positive response underlines the growing importance of the trade fair and its firm place in the event calendar.

PASSION PFERD was thus able to continue its successful development and once again assert its role as a central meeting place for horse lovers, trade visitors and industry representatives.

Over four days, PASSION PFERD offered a wide range of products and services related to equestrian sports, horse husbandry, breeding, training and horse-related topics. Over 470 exhibitors presented their products and services and used the trade fair as an opportunity for direct exchange with an expert audience. The consistently high visitor numbers throughout the trade fair underlined the continuing interest in the format.

This year, for the first time, theme days were implemented, which focused on specific topics and offered individual target groups better orientation. The thematic grouping complemented the existing trade fair concept and was well received by visitors and exhibitors alike.

Another new addition to the programme was the special show ‘Horse.Future.Stable. – powered by Schauer’. It was dedicated to sustainable stable concepts and modern solutions for horse businesses and offered a compact overview of current technical and structural developments.

Klaudia Kohl, Head of Public Exhibitions at Deutsche Messe, adds: ‘PASSION PFERD is a platform that inspires with its thematic diversity, innovations and the palpable harmony between humans and animals, and is impressively shaping the future of the equine industry.’

The results from the independent market research institute Gelszus in Dortmund were also positive. Overall visitor satisfaction was 87 per cent, with almost 90 per cent of them purchasing or ordering something and spending an average of 374 euros.

The next PASSION PFERD will take place from 3 to 6 December 2026.