
德国科隆国际摩托车、自行车及零配件展览会(INTERMOT - International Motorcycle and Scooter Fai)是德国最专业的摩托车,滑板车和电动自行车交易会,是欧洲领先的两轮机动车交易会,是了解未来的开拓性发展趋势,一年一届,为期五天在科隆国际展览中心举行。科隆INTERMOT展已经作为全球知名的国际摩托车、小型摩托车、电动自行车展会,是两轮车领先的展览会和订货会,主要观众是参与国际摩托车超过二十几年,一直从事摩托车行业活动。为了满足当今需求和所有自行车爱好者和参展商的需求,如今成功INTERMOT科隆的概念将扩大到包括IFMA,欧洲的前自行车行业领先的集产品范围。

INTERMOT是一个重要的和有吸引力的行业订货盛会,并且会对摩托车,小型摩托车和电动自行车市场产生重大影响。它作为一个行业的主要引擎,连接所有那些销售、生产、采购两轮车及配件的人。INTERMOT就是参展商和贸易采购商以及用户获得的最新型号的更新,开拓性的趋势和服务的优惠方式。展馆外的广泛的计划,以惊人的特技表演,表演比赛和挑战性的、测试驱动的、圆化轨道的、动感十足的活动。INTERMOT的独特氛围启发和激励,并会激起你的购买欲望新产品!

INTERMOT展会规模:来自几十个国家超过1000家企业参展,观众人数达20万以上;展商展示轻型电动车(LEV)部件,连接机动与非机动的部件。因此,现IFMA与INTERMOT合并展出,其优势明显,将在科隆展示未来两轮车发展的款式。

展品范围(Show Products):
1、摩托车:机动车辆,拖车和边车,零部件及配件摩托车,发动机和零部件,电力设备,服装,摩托车手齿轮,机器,工具,车间,车间设备,杂项,原材料,半成品,包装材料,润滑油,齿轮箱/变速箱油,保健产品,旅游,联营团体;
2、自行车:自行车,电动自行车及零部件和系统的电动自行车,电池,零件和配件各种,机器,工具,车间,车间设备,服装,驾驶装备骑自行车,旅游,联营团体自行车/电动自行车。

展会报告(Show Reports):
From 4 to 7 December, INTERMOT 2025 – Germany’s largest trade fair for the motorcycle scene – brought the community together and showcased the new models for 2026 in the country for the first time. Live shows and launches gave veteran riders and young bike fans a chance to connect, with CREATOR DAY, CREATOR LOUNGE, PLAYGROUND, RACING AREA and the INTERMOT live stage powered by Bering all playing their part and increasing the event’s reach. All these elements together secured INTERMOT’s status as the hotspot for manufacturers and the community for many years to come.
Performance, touring, urban mobility and e-mobility prove especially popular
INTERMOT 2025 sent a strong signal to the German market with growth of around one-third in domestic exhibitors. Visitors were met by a broad spectrum of exhibitors presenting countless technological innovations for everyday mobility and safety – supporting INTERMOT’s mission to share the latest trends with ticket holders live and in person. On the exhibition floor, bike lovers had the opportunity to experience their favourite models the conventional way: by jumping straight into the saddle. Leading brands in the industry, together accounting for a market share of around 75 per cent – among them BMW Motorrad, Honda, Kawasaki, Norton, Royal Enfield, Suzuki, Triumph and Yamaha – had a prominent presence at INTERMOT, strengthening their connection with the biking community. This clearly demonstrated the unwavering interest of these international brands in shaping the German market and injecting fresh life into it with their new models and innovations. In this context, INTERMOT once again positioned itself as the leader of the pack when it comes to the German market, responding to calls for development by delivering growth signals and spurring on vital future momentum.
From exhibition floor to social media feeds: INTERMOT puts new products in the spotlight
The doubling of creator collaborations compared with 2024 is a prime example of INTERMOT’s transformation. At this year’s event, CREATOR DAY and the CREATOR LOUNGE were the hotspots for a young target audience of digital natives, directly linking on-site experiences with social media reach. The established scene was also represented, with INTERMOT content shared and passionately discussed on Facebook. As well as sharing insights into their worlds with visitors at the fair, bikefluencers including @marii__official, @viktor__stahl, @nanaxyda and @meddesyoutube also attracted approximately 40 million views on Instagram, YouTube and Facebook. It’s clear that their reach stimulated a great deal of interest, especially among younger visitors, as almost 40 per cent of private visitors were under the age of 30. The creators also inspire specific purchasing motivation by showcasing their own product selections. Many of the exhibitors generated additional buzz by offering their own promotions and other benefits. The PLAYGROUND, featuring stunt and drift action, and the racing formats and panel discussions all attracted large audiences as well.
“INTERMOT has once again been the place to be for motorcycle enthusiasts. Through creator collaborations, live formats and media partnerships, INTERMOT is embracing a younger, more interactive and more digital approach. As a result, innovations and insights from the event are set to be present across various media channels long after it has ended – a win-win situation for industry, commerce and the motorcycle community,” says Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.
Hands-on model debuts and accessories
Manufacturers presented a wide selection from their model ranges for the upcoming season, including everything from high-performance flagship models – complete with aerodynamics and electronics updates – to touring bikes emphasising comfort and connectivity, as well as urban-mobility solutions built on compact platforms and offering connected services and low running costs. The extensive accessories segment featured helmets, rider apparel and motorcycle components, all designed with a focus on safety, proper fit and high-quality materials. Performance and custom parts were also a major focus. In addition, the line-up included electric road and city concepts prioritising range, faster charging and TCO optimisation. The newly revealed models give the heritage and naked categories a distinctly modern update for 2026, while the midweight segment is moving towards lighter, more approachable designs. Visitors had the chance to experience the quality of the products first-hand and appraise them with a discerning eye, very much in line with the trade fair’s central idea: bringing hands-on model debuts and the latest trends together in one place.
Up-and-coming mechanics were also given a platform: The German Motorcycle Industry Association (IVM) spotlighted the training of young talents in the field of two-wheel and vehicle mechatronics (specialising in motorcycles) through its #motorradazubi challenge, showcasing the already impressive skills of tomorrow’s master mechanics. Apprentices stepped up to test their abilities against one another, making a playful yet powerful statement in support of the next generation of skilled workers. “The #motorradazubi challenge was an investment in the future of the motorcycle industry. Supporting young talent today means having a stronger skilled workforce tomorrow,” says Reiner Brendicke, General Executive Manager of the IVM.
What exhibitors and the community had to say
Feedback from the community confirmed that the CREATOR LOUNGE, CREATOR DAY and event areas like the PLAYGROUND brought the scene closer together, encouraged interaction and offered numerous opportunities for content creation. Media representatives and creators also highlighted the wealth of model premieres and the exciting new themes emerging across the event.
Naked bikes, tourers and sport bikes are in high demand, alongside growing interest in urban mobility and electrification, while connectivity and rider assistance features continue to gain relevance. INTERMOT carried these dynamic developments forward and channelled them into a meaningful platform that showcased Germany-firsts, facilitated direct comparisons across all segments and generated increased media interest and coverage – providing brands, retailers and the wider community with fresh momentum in the German market.
Key figures for INTERMOT 2025
INTERMOT 2025 in Cologne welcomed around 80,000 visitors from both the industry and the broader motorcycle and scooter community.
Dates for INTERMOT 2026
The next edition of INTERMOT will be held in Cologne from 3 to 6 December 2026.

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