2027年腓德烈港国际摩托车展览会

腓德烈港国际摩托车展览会（MOTORRADWELT BODENSEE）是德国南部摩托车及配件最重要的国际展览会之一，一年一届，在腓德烈港国际展览厅中心举行，同时也是一年一度的腓特烈港博登湖摩托车赛季表演活动会议，展会既有表演活动又有测试活动，进行各种摩托车测试赛，如测试新的摩托车模型驱动的轨道，驾驶学校为大家测试赛道，儿童四测试轨道。各厂商的摩托车全油门启动进入新赛季在感兴趣的观众面前展示他们的创新与性能。

每年一次在腓特烈港露天广场举行，一切围绕热炉和燃烧的轮胎。作为德国南部最大的摩托车展，MOTORRADWELT BODENSEE在1月的新赛季开展，并增加未来的自行车探险的预期。

顶级参展商将展示他们的品牌新车型，并展示在什么市场上，以及过去几个月发生的事情。无论是摩托车、小型摩托车、四边形或三轮车 - 优质展品传达自由的感觉。此外，等待着游人很多表演和行动围绕在世界上最美丽的爱好运动。从摩托车特技表演和赛车表演，真正的专业人士在这里拍摄，每天从真正的烟花及上演的骑车技巧结束。

展会规模：上届展会有292家企业参展，展出面积85000平方米，是一个真正的埃尔多拉多自行车表演秀，这是深受近4万5千的游客喜爱。

展品范围(Show Products):

展示：摩托车，踏板车，四边形，三轮车，配件，服装，配件，备件，电动自行车步道，街霸，赛车队介绍，伟士牌特展等，旅游经营者和宾馆，ACE咖啡；

测试：滚筒测试赛道，驾驶技能，儿童自行车道，试用测试课程，摩托车测功机，试用跟踪，行动阶段，WEEK手册所使用的摩托车市场，显示赛车：滑胎，沙滩车，摩托车和跑车，三轮车漂流，摩托车特技表演与船员，测试新的摩托车模型驱动的轨道，驾驶学校为大家测试赛道。

展会报告(Show Reports):

Smoking tires, wide-eyed visitors, and lively, informative conversations: From January 23 to 25, Motorradwelt Bodensee once again transformed the Friedrichshafen exhibition grounds into a meeting place for motorcycle enthusiasts from the international tri‑border region. about 40,870 visitors (2025: 41,480) gathered to celebrate the start of the new motorcycle season. Messe Friedrichshafen CEO Klaus Wellmann is pleased with the success of the event: “Motorradwelt Bodensee kicked off the 2026 season with a great opening event. The atmosphere was consistently upbeat, and the audience demonstrated keen interest in the industry. The enthusiasm for motorcycles and everything that goes with them was clearly palpable.” This sentiment was also confirmed by Head of BMW Motorrad Germany and President of the German Motorcycle Industry Association (IVM) Michael Sommer: “Trade fairs are enormously important for us, because it is only at events like these that you can experience the motorcycles firsthand by sitting on them and getting a feel for the vehicles while talking directly with the manufacturers.” Project Manager Petra Rathgeber also drew a positive conclusion: “Our comprehensive event and action program is what makes Motorradwelt Bodensee so special. We also aim to get younger visitors excited about motorcycles.” Wunderkind Custom Sales Manager Detlef Achterberg confirms that participants recognize that this objective is being made a reality: “We were pleasantly surprised by the very large number of young people on site.”

There was also a great deal of positive feedback on social media. On Facebook, a visitor shared the following about the new Indoor-Cross Show Races: “They really put on a great show. Hats off to the event organizers, who really spared no effort or expense.” Another visitor commented on Instagram: “What a cool trade fair. Congratulations to the entire team and everyone who helped make the event a success.”

New products and a world premiere

After a six-year hiatus from the fair, KTM returned to Motorradwelt Bodensee with three regional dealers. And with great success, as André Langner of KTM Sportmotorcycle Deutschland reports: “Visitors of all ages showed strong interest. Our regional dealers were able to showcase their products exceptionally well at Motorradwelt Bodensee. The three trade fair premieres in particular – the KTM 990 Duke, the KTM 990 RCR, and the KTM 1390 Super Adventure S EVO – drew considerable attention. BMW Motorrad’s new model also sparked great interest. Many visitors seized the opportunity to get a closer look at the BMW F450 GS. “We were very pleased with our trade fair experience, as our booth enjoyed a steady stream of visitors throughout the event,” says Michael Sommer. One particular world premiere attracted the attention of many amazed visitors: The Indian Chief Vintage, which had been unveiled for the first time in the United States the day before the show opened, celebrated its trade-fair debut at Motorradwelt Bodensee.  “The show went exceptionally well for us and far exceeded our expectations. We observed an extremely high level of interest in making a purchase,” says Indian Motorcycles Stuttgart Managing Director Bodo Hayden.

Positive feedback from all participants

“We received very good feedback from many exhibiting companies, especially from those attending the fair for the first time,” notes Petra Rathgeber. WMH GmbH is among them: “We successfully presented our new location, WMH Hegau, which will open in Hilzingen in March,” says WMH Walz Operations Manager Florian Elsässer. For many exhibitors, Motorradwelt Bodensee’s location in the border region of Germany, Austria and Switzerland sets the fair apart from other events of this nature. Wunderkind Custom Sales Manager Detlef Achterberg also emphasises this point: “We are positioned ideally here across borders. The fair’s extensive reach into the German-speaking countries abroad is a unique selling point of Friedrichshafen as a location.” 

Tried and tested as well as new program highlights

The new Indoor Cross hall also proved very popular with visitors. “It was extremely well received,” Petra Rathgeber states. Friedrichshafen native and four-time Supermoto World Champion Marc-Reiner Schmidt was among those who took part in the Show Races, but another Supermoto World Champion from the region could also be seen on the track: Bernd Hiemer impressed the crowd with his BMW R 1300 GS. At the Used Motorcycle Market, a large share of the 72 bikes on display found new owners. The Best Bike Award, which showcased 20 custom-built motorcycles, also drew considerable attention. First place went to Markus Berger and his Harley Davidson Chopper MB. In the “Best of Show” category, the panel of experts selected Enrico Stepan’s BMW R18.

The next edition of Motorradwelt Bodensee will take place from Friday, January 29, to Sunday, January 31, 2027.