2023年斯图加特广告技术展览会

斯图加特灯光广告技术展览会（WETEC）是专业的标志制作、大幅广告打印技术、灯光广告技术展览会，两年一届，在斯图加特展览中心举行，同时与其它三个专业展览会组成EXPO 4.0视角技术展览会。Wetec是一个专业广告技术和霓虹灯广告等的博览会，届时将有许多参展商将在展会上展示相关产品和技术，如广告技术、广告系统、数字印刷和设备、机械、材料及配件等。

同期举办的还有wetec（国际广告技术、数字印刷和灯光广告贸易博览会）、POS Masters（国际市场营销、设计与科技贸易博览会GiveADays）、Digital Signage Tec（国际数字广告和信息系统贸易博览会DS TEC ），合称为EXPO 4.0，即四个综合视觉产品贸易展览会。

WETEC目标群体：标志制作，大幅面打印机，灯光广告，汽车包装，展位建筑商，设计师店， 广告代理商，营销经理，建筑师。

展品范围(Show Products):

广告技术，广告系统，霓虹灯广告，数字印刷，标牌，设备，机器，材料，配件，软件，硬件，服务等。

展会报告(Show Reports):

International Trade Fair for Advertising Technology, Large Format Printing, Light Advertising and Digital Signage

As a platform for advertising technology, large format printing, light advertising and digital signage, the wetec displays all machines, production processes, consumables and services for these areas. Manufacturers, wholesalers and service providers present the latest technologies and processes for visual highlights.

The EXPO 4.0 trade fair alliance – consisting of the three trade fairs TecStyle Visions, wetec and GiveADays – will not be able to take place as planned from 31 Mar to 2 Apr 2022. In view of the continuing increase in the number of infections and the ensuing uncertainties, the state of Baden-Württemberg has tightened the alert level I and explicitly ruled out trade fairs for February. Messe Stuttgart carried out a survey among the companies exhibiting at the trade fairs in order to decide the best approach. More than three quarters of all participants voted in favour of a new date from 30 Mar to 1 Apr 2023.

"We generally maintain a close and open exchange with the companies that exhibit at our trade fairs and help shape the programme. In recent weeks, this exchange has been even more intense. based on the result of the survey among our exhibitors last week, we decided together to set a new event date in March 2023. This will result in a change of the two-year trade fair cycle to the odd years," explains Sebastian Schmid, Member of the Messe Stuttgart Board of Management. In a written enquiry, the majority of the companies surveyed had voted in favour of this change. Numerous telephone calls had been made before in order to precisely capture the mood among the exhibitors. Due to the lack of planning certainty, it was to be expected that several companies would cancel their participation. Nicole Dalkolmo, Manager Exhibitions and Events, clarifies: "The visitors usually experience a complete offer, and the synergy effects between the three exhibition areas make up the special flair of the event. A lively community, like the three trade fairs in the EXPO 4.0 trade fair alliance, would suffer greatly if many market leaders and specialized companies did not participate."

EXPO 4.0 is a leading platform for visual communication and haptic advertising. It offers new products and innovations from textile finishing, advertising technology and promotion. Special shows, competitions, fashion shows and specialist forums are held in the diverse accompanying programme.