2023年柏林国际电子消费品展览会

德国柏林国际消费类电子展览会（IFA）是全球最大的电器、消费类电子产品展览会之一，也是全球电子消费产品行业的头号订货会。众多来自国内外的电器生产厂商及商务公司。IFA 是世界上最重要的消费和家用电子产品贸易展，展出的新产品数量创历史新高，是主要零售商、买家以及行业和媒体专家的主要市场。

悠久历史： IFA 始于 1924 年，该展是世界最知名专业展览会之一，每年举办一届，由世界著名的柏林国际展览有限 公司（ Messedamm ）和德国娱乐和通讯电子协会（ GFU ）共同主办。该展是展示各类家电消费品最新产品的场所，代表着电子消费品行业发展的最新趋势，它为电子消费产品行业确定发展方向，传递着最新的发展情况，使生产和贸易行业清 楚地看到这些发展。

深远影响：欧洲每年消费类电子产品的销售额达到1000亿欧元，年增长率已超过15%。IFA 是展示新产品的理想平台、推广企业品牌的完美展台，能使您生动地介绍您的产品，并且为您优化您的品牌形象，提供了最佳的机会。全面的传媒设施，能够带来巨大的公众宣传效应。其宣传效果之好足以使您的产品在市场上取得成 功。愿您珍惜这一难得的机会，利用这个具有国际影响的高效市场营销渠道！

展品范围(Show Products):

1、电视和娱乐类: 电视、录像、家庭影院、全能产品、媒体；

2、个人电脑和游戏类: 硬件、软件、家用办公系统、寓学于乐产品；

3、音响和汽车媒体类: 高保真、顶极产品、汽车高保真、交通导航和移动媒体产品；

4、数码成像和数码音乐类: 影片、摄影和音乐录制、加工、传输、利用；

5、个人通讯类: 电讯、UMTS、在线服务、互联网UMTS (通用移动电讯系统)SNC；

6、卫星网络和有线视听类: 地面技术、卫星、有线视听、解码器、网络、居住安全和自动化。

展会报告(Show Reports):

An impressive comeback for IFA in 2022: brands, retailers and the public return in force to the world’s top consumer and home electronics event

Sustainability, Connectivity, and Smart Home solutions were the big themes at this year’s IFA Berlin – The proportion of trade visitors among attendees is growing – Strong demand for digital access to IFA

After a three-year break, IFA Berlin has made a strong return as the world’s top event for the consumer and home electronics industry. Despite the lockdowns and other restrictions that continue to affect parts of Asia, exhibitors took up more than 80% of floor space at the Messe Berlin fairgrounds, with brands keenly taking up the opportunity to finally reconnect face-to-face with retailers, media and the public.

Overall attendance at IFA 2022 was strong as well, especially considering the ongoing travel restrictions in Asia. Just over 161,000 people came to IFA Berlin during the five days of the show; compared to pre-pandemic years, industry professionals and trade visitors made up a higher proportion of all attendees. Many exhibitors reported an unusually high number of business meetings taking place during the show.

once again, IFA attracted a strong media presence; more than 2,500 journalists came to Berlin and around half of them were representing international media organizations. So far, media monitoring has identified coverage of IFA 2022 by publications and broadcasters in over 100 countries around the world. undefined

Positive feedback from global brands and retailers

Despite global challenges like ongoing supply chain disruption and inflationary pressures, the exhibitors at IFA 2022 recorded a huge order volume.

Dr. Sara Warneke, gfu’s Managing Director, said: "After the pandemic-related break, IFA made an impressive comeback with the most important trends for products and solutions in the fields of consumer electronics and home appliances as well as related industries, especially in the area of sustainability. It was once again the proven meeting place for industry and trade, trade visitors, the media and, of course, consumers."

Martin Ecknig, the Chief Executive Officer of Messe Berlin said: “It’s been fantastic to see our halls packed once again. I’ve had really positive feedback from all the global brands and retailers that I spoke to, and I’m especially pleased that we recorded such large numbers of industry professionals and trade visitors attending IFA Berlin. We are on track for IFA to regain its full strength in 2023.”

Berlin’s Governing Mayor Franziska Giffey said: “Showcasing smart innovations and energy-efficient technologies, this leading trade fair is a driving force for the economy and for markets worldwide. It’s one of Berlin’s flagships, not only as a trade fair and congress, but also as a leading European hub for innovation and technology. IFA 2022 is a beacon of sorts, not least because it stands for a resurgence after two difficult years.”

Sustainability key focus for consumer and home electronics

Sustainability was one of the biggest themes at this year’s IFA in Berlin, alongside intelligent connectivity of devices and Smart Home solutions.

This was also reflected in some of this year’s IFA Keynotes, with Hakan Bulgurlu, the Chief Executive Officer of Arçelik, issuing a passionate plea to the consumer and home electronics industry to collaborate and do its part to contain climate change and reduce pollution. Gwenaelle Avice-Huet, the Chief Strategy and Sustainability Officer of Schneider Electric, expanded on the theme, exploring how Smart Home devices can make our homes more sustainable.

Another big topic was intelligent connectivity and how it enables seamless experiences. Cristiano Amon, the Chief Executive Officer at Qualcomm, explored the huge potential of connected services and devices in the future. George Zhao, the CEO of Honor, and Tony Ran, the President of Honor Europe, showed how these experiences are coming to life already, while William Tian, the President of Huawei Consumer Business Group Western Europe, showcased the integration of devices from the smartphone and smart office all the way to the health and fitness space.

Strong demand for digital access to IFA 2022

Digital channels like IFA Virtual, the new IFA App and across IFA’s social media platforms were in strong demand, garnering more than 1.6 million impressions on all social media channels alone.

Videos streamed across IFA’s own channels and that of exhibitors and keynote partners reached more than 11.8 million views.

IFA NEXT an audience favorite

As always, IFA’s innovation hub IFA NEXT was packed with visitors, who wanted to see the latest and most cutting-edge ideas from start-ups, innovators, research institutes and forward-thinking businesses.

IFA GLOBAL MARKETS

The sourcing show for OEMs and ODMs returned to the fairgrounds at Messe Berlin this year and attracted huge interest from industry professionals.

IFA+ Summit

The IFA+ Summit brought together leading experts from business, politics and science to discuss the future of globalisation – and de-globalisation. While most agreed that without global trade our world would suffer a significant drop in both wealth and quality of life, the discussions also showed that global trade flows have to be made much more sustainable, so that our world can contain climate change.

SHIFT Mobility - The mobility event without limits

The two-day innovation conference SHIFT Mobility 2022 was a great success. The convention brought together automotive companies like Volkswagen, Ford, BMW and Mercedes Benz, tech giants like AWS and Qualcomm, newcomers like Lilium, Pivt, Lexgo and Autobrains, alongisdetop researchers from places like the Fraunhofer Institute and the University of Toronto, plus very young startups.

BERLIN PHOTO WEEK

The fourth edition of BERLIN PHOTO WEEK attracted more than 20,000 photo enthusiasts to Arena Berlin, with a large proportion of young photo and video fans. Millions more followed the event online.

Sommergarten

IFA Berlin’s famous “Sommergarten“ this year was fully integrated into the show, offering attendees a place to rest and relax in the sunshine. On Saturday, the Sommergarten turned into a popular place for family entertainment, while on Sunday thousands of fans came to watch a live recording of one of Germany’s most popular podcasts – Fest & Flauschig, hosted by satirist Jan Böhmermann and musician Olli Schulz.

about IFA Berlin

IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.