中东迪拜国际纸制品、文具及办公用品展览会（PaperWorld Middle East）是中东地区规模与影响力最大与最专业的文具展之一，由世界著名的法兰克福展览（迪拜）公司举办，一年一届，在迪拜世界贸易中心举行，参加该展是通往中东、非洲和印度次大陆市场的纸制品、办公用品和文具等全套产品的最佳选择。迪拜是在中东和北非地区举行的最大国际贸易展，将来自该地区的观众与主要贸易商、采购商和决策者直接接触与交流洽谈。
Dubai, UAE: Messe Frankfurt Middle East (MFME) has reported that trade visitor attendance to its past year’s events – Beautyworld Middle East, Paperworld Middle East, Gifts & Lifestyle Middle East, Automechanika Dubai and Hardware & Tools Middle East in the final quarter of 2022, as well as Intersec and Light Middle East | Intelligent Building Middle East earlier this month, attracted an average of 22% more trade visitors than previous attendance figure records. What’s more, the now surpassed previous records refer to figures before the COVID19 pandemic impacted international travel and visitor attendance, even though the number of exhibitors is yet to return to pre-pandemic highs.
A key driver for this visitor growth is the increase in the international appeal of the Dubai World Trade Centre (DWTC) based exhibitions. Simon Mellor, CEO of MFME, noted that there had been a significant increase in trade professionals travelling from abroad to attend events, stating, “We have noticed a significant increase in international attendees across the spectrum of all of our events – accounting for well over one third of visitors, an average of 39%.”
The increase in satisfaction is not limited to visitors either, as an incredible 76% of exhibitors at Automechanika Dubai confirmed their plans to return for the 2023 edition, with the quality of visitors to the event cited among the benefits of attending.
“The attendance this year, across all categories, has been truly special. As we look towards our 20th-anniversary edition in 2023, I would like to take the opportunity to thank all of our stakeholders, exhibitors and visitors for making 2022 one of the Automechanika Dubai’s largest-ever outings to date,” said Mahmut Gazi Bilikozen, Show Director of Automechanika Dubai.
The visitor profile was also a key benefit for exhibitors at Intersec 2023, with key audience groups (distributors, retailers, wholesalers and importer/exporters) represented heavily among attendees – with an average increase of an incredible 286%.
“This year’s show has demonstrated once again the importance of Intersec to both the regional fire safety, security, and fire prevention industries and local partners such as Dubai Police or the Directorate General of Dubai Civil Defence, but also international markets,” said Alex Nicholl, Portfolio Director of Intersec. “With visitors travelling from 131 countries and 47% of them from outside the UAE, Intersec 2023 was truly a global exhibition. After this year’s success, the focus now turns to 2024 and making sure we continue to offer value to all attendees, exhibitors, and stakeholders.”