2024年杜塞尔多夫国际时尚发型设计博览会

德国杜塞尔多夫国际时尚发型设计博览会（TOP HAIR INTERNATION）是国际顶尖的时尚发型设计与设备交易展览会，该展是德国及全球来说发型设计最时尚的展示平台，每年一届在德国杜塞尔多夫展览中心举行，经过短短的几年发展，每届展会展示了发型的主流与趋势，不仅在德国，而且在整个欧洲形成了美发展示的平台。参加的有国际有明的发型设计师与理发师，以及相关工具及头发日用品。

该展是国际上顶尖的美容美发流行趋势与时尚展示，在展会上令人印象深刻地证实了该展在欧洲美发活动中的榜首。参展的企业来自国际上知名的品牌厂家及销售商，贸易参观者从发型护理行业的参展商和品牌中获得灵感，展品呈现多样化与高品质化，现场活动有产品展示与演示、舞台秀、研讨会，以及厂商和大会的独特组合，受到参展商和访客的好评。

杜塞尔多夫TOP HAIR展以迷人的舞台表演节目吸引了众多观众，与传统相一致，亮点是第一天周末（星期六）晚上，会有知名的发型师演出，以及展期的四个研讨会阶段的主题是以切割、颜色和造型为主题，吸引了学校、理发师、协会等成员参与。展会专注于营销，沙龙管理或个人发展等创业科目。

展品范围(Show Products):

美发化妆用品：理发工具、漂白剂、常驻着色产品、美发护理产品、直发产品、染发剂、头发护理、洗发水、造型产品、浅色调、烫发产品；

理发店家具和陈设：理发店家具及配件、沙龙家具、美发椅、化妆品设备、美甲设备、招待会、清洗设施；

发型化妆、装饰品及保健品： 发型化妆，头发保健与护理产品，扩展、假发、化妆品假发、时尚假发、头饰珠宝；

相关服务： 装饰和卫生宣传如预防传染病，贸易文学，续教育/培训机构在公司、理发师继续教育/培训机构协会、私人进一步教育/培训机构，发型设计软件及硬件，其它服务。

展会报告(Show Reports):

Positive mood, impressive shows and valuable input for the hairdressing business

TOP HAIR 2023 has once again proven that Düsseldorf is the hotspot for all hairdressing professionals in the sector, underpinning its leading trade fair function. Over the weekend, 26,000 trade visitors from 39 countries came to the three exhibition halls to do business and be inspired by the range offered by the 400 exhibitors and brands from 19 countries plus a top-class show programme. Hairdressing supplies, professional haircare and hair cosmetics, furnishings, professional articles and services were presented, with a clear separation between the order and direct selling segments, something highly appreciated by visitors.

“TOP HAIR – DIE MESSE Düsseldorf has once again impressively demonstrated that, especially against the backdrop of the economic challenges facing the sector, it perfectly fulfils its function as a trade and networking platform as well as an impulse generator with a first-class supporting programme. Exhibitors and protagonists from the hairdressing sector came together here with key decision-makers for good business discussions and look to the future with confidence,” summarises TOP HAIR Director Hannes Niemann. “It is also impressive to see the high level of quality and creativity the hairdressing industry has once again delivered,” adds Niemann. “This year, TOP HAIR Düsseldorf also placed deliberate emphasis on a broad programme of qualification and further training in order to provide hairdressing professionals with many tools to help them market their salons in the best possible way. This offering was very well received.”.

Christian Schikora, Managing Director at TOP HAIR International GmbH, sums up: “TOP HAIR – DIE MESSE fully met our expectations this year. Despite persistently difficult conditions for the entire industry generally, the fair once again showed that personal contact is possible and important. Exhibitors and protagonists proved their innovative strength, and I could clearly see the visitors’ pleasure and enjoyment. The positive mood was also repeatedly confirmed here in the numerous discussions and the impressively good atmosphere throughout. In 2023, TOP HAIR was once again an important signal to the industry, which embodies strength, confidence and self-assurance. For everyone involved, TOP HAIR Düsseldorf was an inspiration and an important impulse.”

“TOP HAIR – DIE MESSE was a highlight as a family gathering of the industry once again this year – characterised by joyful reunions and confidence after a difficult time. A 40-hour workshop programme, 10 hours of congress and more than 13 hours of shows enthused visitors and active participants alike. With technical precision, passion and creativity, the teams set standards on all stages – at the highest international level. It was a celebration for everyone!” says Dr. Rebecca Kandler, Editor-in-Chief and Publishing Director of the Editorial Department at TOP HAIR International GmbH.

This year, many greats of the hairdressing scene came here once again to present their creative skills in impressive shows: The highlights included:  The special show “PLEAT by Allilon”, British barbering expert and hairstylist Josh Lamonaca, award-winning stylist Lucian Busuioc, updo legend Patrick Cameron from New Zealand, celebrity hairstylist Chris Appleton and multi-talent Detlef D! Soost. The first live FX Experience by BaBylissPRO was also hosted, sending their Ambassador Team on stage.

The spirit of barbering culture was brought to Düsseldorf by the Barber’s Experience, held for the first time now. Here, famous pros and promising talents impressively presented their skills and were celebrated by the community. The crowning finale was the Barber Battles.

The trade audience was able to draw inspiration and know-how for their businesses from a full line-up of nine international shows, more than 60 workshops and twelve congress lectures on five stages.  From the latest looks and colours, creative cutting and styling techniques to online and social media marketing and personal development, there was an enormous range of relevant input for salons.

A firm fixture once again at TOP HAIR was of course the “TOP Salon – The Challenge” award ceremony where the best hairdressing salons from Germany and, for the first time, also from Austria and Switzerland, were presented with awards in five categories by the hairdressing trade magazine TOP HAIR. The coveted trophies went to: Best Practice: Aerni, Bern / Switzerland; Design: Kempf, Die Friseure, Hösbach; Digital Business: bloom’s Friseure, Karlsruhe; Eco Future (new): Gress Friseure, Esslingen and Employer: BLICKFANG, Salzburg / Austria.

The next TOP HAIR – DIE MESSE Düsseldorf will be held on Saturday and Sunday, 23 and 24 March 2024.