2024年美国国际数字广告标识展览会

美国国际数字广告标识展览会（International Sign Expo - ISE）是美国最大的数字广告、数字标识、指示及技术产品贸易展览会，也是世界上最大的、最悠久的广告标识专业展览会，该展由美国国际标识协会（ISA）主办，从1947年开始，一年一届，在美国佛罗里达州奥兰多、亚特兰大和内华达州拉斯维加斯市等轮流举办。展览会上，广告标识行业的生产商和渠道商将齐聚一堂，在展会上向大量的参与者、客户、组织者和听众展示和演示最近一年或未来引领广告标识行业的新产品、新技术和新服务。

ISE展历史悠久，近70年已经打破了展会销售和出席记录，近2万业界人士，探索近600名知识渊博的供应商，在这个令人兴奋的活动聚集在一起。该展会为世界各国的广告印刷产品生产商、专业人士带来了巨大的商机。该展是美国及其它国家的标识标牌、户外广告、数字印刷设备材料及展示器材供应商进入、开发美国广告标识市场的最佳途径。

美国国际标识协会（ISA）还定期在全美各地举办多个地区性的标识业展览会，包括美国南部标识展（Southern Sign Show）、美国西南部标识展（Southwestern Sign Show）、美国西部标识展（Western Sign Show）、和美国中西部标识展（Midwest Sign Show）等。这些展览会为会员单位及业内相关人士搭建了很好的标识与广告制作行业交流的平台。

在ISE展上开始我们的新业务， 这是为贵公司投资的完美时间和地点，这也是对于标志和图形专业人士最想要的地方及最大的聚会地方，你将获得会议讨论的邀请和展示新的产品，提供先进的解决方案，并为与会者提供最佳机会，建立强大的商业联系。

美国作为世界头号发达国家，其广告业也代表了世界最高水平。美国是世界广告业发展最快的国家，长期以来，每年美国广告费总额占全球广告费总额的50%左右。在世界各国总广告费、人均广告费、以及广告费占国民生产总值的比率等三大广告统计指标中，美国均居世界第一或有的年度在前三名之列。在全球100家大广告企业中，美国占了将近一半。美国汽车业、商业零售业、IT产业的广告费投入占据比例较高。由于商业的迅猛发展，导致美国的商业环境竞争激烈，带动了投放广告的需求。美国户外广告制作精美，形式多样，很有视觉冲击力，而且与周围的环境十分协调，给人美的享受。美国已经成为世界上增长最快、最活跃的标识标牌行业需求市场!

展品范围(Show Products):

户内、外广告制作设备：数码喷绘设备（喷绘机、写真机、打印机），印刷设备（数字印刷机、丝网印刷机、UV平板打印机、热转印设备等），雕刻机设备，切割机设备，压力克制作设备（压克力吸塑机），影像写真设备，装裱塑封设备（层裱机、接缝设备），三面翻设备，标识标牌设备（刻字机、弯字机、折弯机），其它广告设备及零配件等；

广告制作耗材及物料：喷绘写真介质（相纸、灯箱布、车身贴、单透膜、磁性打印材料、反光材料、油画布）、各种板材（PVC板材、铝塑板材、压克力板材，PVC发泡板）、各类墨水（喷绘墨水、油墨）、条幅材料、刀具等；

标识标牌系统：三面翻及多面翻、各种灯箱（滚动灯箱、换画灯箱、动感灯箱、EL灯箱等）、标识标牌（木质、金属及其它材料）、旗帜、无障碍标识系统、LED广告光源、LED模组、霓虹灯、树脂发光字、LED字灯条、LED柔性标识、LED超薄灯箱及城市景观亮化等；

展览展示技术：展览展示器材（各种便携式展架、X展架、拉网展架、易拉宝、注水旗杆、书报架、促销台等）LED显示屏（含LED拼接屏、软屏、全彩显示屏等），电子信息中心、互动影像技术等；

其它相关设备：吊装设备、数码成像设备、及其它相关设备。

展会报告(Show Reports):

ISA International Sign Expo 2023 closed in Las Vegas with attendance exceeding expectations and surpassing 17,600. This was about 87 percent of 2019’s totals, which was billed as a record year.

In addition to the attendance, exhibitors reported strong sales with many expressing that the quality of the attendees on the show floor was exceptional.

At the event, manufacturers who had not exhibited in 2023 were asking about securing booths for 2024. That continued into the post-show week as well with many new exhibitors asking about floor space for 2024, which is already approaching 75 percent sold out. The enthusiasm was high as well, with a number of special events sold out well before the event occurred, including ISA Rocks: The Industry Party sponsored by Roland DGA, education sessions and bootcamps, and Sign Research Foundation’s experiential tours.

Attendees were able to experience the gamut of the sign, graphics and visual communications industry, including a first look at the revolutionary direct-to-film printers, the latest in LED technology, vehicle wraps, workflow automation and architectural sign components. Exhibitor-led education sessions on the trade show floor—in the Learning Lounge—were popular, with many standing-room only.

“We could feel the energy building as we headed into Las Vegas,” said Lori Anderson, ISA president and CEO. “As the doors opened to the trade show floor, crowds of attendees were lined up at both entrances, ready to get a look at the latest products and innovations that would transform their businesses.”

based on exhibitor feedback, it’s clear that attendees were in a mood to explore—and buy. Some exhibitors said:

Our first time exhibiting (and to the USA!) – we wish we had brought more people to handle the crowd!

We sold literally everything in our booth!

The sales records we set in Atlanta last year will be surpassed by at least 50%.

The show was great, lots of foot traffic and, in my opinion, better than competitor shows.

The floor stayed consistently busy – right through the end of the last day!

In addition to the education and trade show, the event featured several special experiences. The Fabrication Zone™ and The Wrap Experience™ with The Wrap Institute paid homage to the craftsmanship in the industry. The link: Install, sponsored by Elliott Equipment, Signum and Daktronics, paired local installers with national sign companies in a sold-out two-day event. Women Leading the Industry, sponsored by Pattison Sign Group, brought hundreds of women and allies together to learn and network.

“ISA International Sign Expo is about so much more than the trade show floor,” Anderson said. “It’s about making that right connection or hearing that great piece of information. And yes, it’s about having a little fun, connecting with coworkers and competitors alike.”

ISA International Sign Expo 2024 is set for April in Orlando, Florida.