2025年莫斯科国际广告展览会

俄罗斯莫斯科国际广告展览会（REKLAMA ）是俄罗斯和独联体国际广告业界最大的展会，该展从1993年开始，一年一届，在莫斯科国际展览中心举行。Reklama在广告行业赢得了良好的声誉和认可。这是反映广告市场最新趋势的关键事件。参与者在广告行业展示创新产品和服务。参展商包括：首席执行官，销售和营销经理，广告和营销专家，设计师和推广专家。

参展企业来自：奥地利，白俄罗斯，中国，德国，日本，哈萨克斯坦，俄罗斯，韩国，瑞士，乌克兰，美国。展商包括国外：SharpLase，IQDEMY，Fujifilm，Mimaki，Trotec，3M，理光，OKI，佳能，Grays，Point Techno，大雅帆布，Neofoam Ltd.，Union Foam Doard等。俄国：160家公司包括Smart-T，Zenon，Russcom-Graphics，KAMI，Himsyryo，Papillons Trade，WRS We R.Supply，Challenger，TBC Empire，NISSA Distribution，Ledocol Plus，Ink-Print，InitPress Digital，激光中心等。

展出的产品和服务类型：3D打印，激光设备，印刷设备和消耗品，户外广告，广告服务和印刷材料，公关，营销，POS材料，商业纪念品，品牌推广，网络广告，数字广告等。其展会优势及特点从以下几方面分析。

展览规模：Reklama是俄罗斯和独联体国际广告业界最大的展会。这个事件已经定义了20多年的行业发展。这是各种创新广告产品和服务的唯一展示。

商业有效性：70％的参展商谈论他们参与展览的成果。

访问者的数量和质量：Reklama展览的参观人数超过17000人，其中91％是行业专业人士。超过50％的参观者来自俄罗斯各地区，独联体和波罗的海国家; 10％来自其他国家，绝大多数是他们公司的高管。

来自俄罗斯联邦八个联邦区的访客（注册访客名为350个俄罗斯城镇），独联体成员国和其他国家。

REKLAMA：针对性营销和量身定制的公关活动，让全国和国际专业人士全年了解有关事件。

我们的工作包括印刷广告材料，户外广告，信息信函，直销，与专业协会的合作伙伴关系，与新闻界的合作等。

REKLAMA：专业人士和专业人士的展览，每天举行的相关活动中讨论的相关主题和发展。

高水平的组织：参展商和参观者在参加活动的准备和参加展览的免费讲习班方面都有帮助。我们在安排国际展览方面有着长期而丰富的经验。
地点：Reklama国际展览会位于市中心的Expocentre展览中心，紧邻Vystavochnaya地铁站，一个发达的基础设施和各种相关的服务可用。

展品范围(Show Products):

视觉技术；

户外广告：广告牌，品牌展示，城市格式，城市广告，标志，楣板，指针，城市家具，在公共交通上做广告；

照明广告：屏幕，电视墙，指示板， 饰；

广告印刷业：广告印刷，设备和材料，大幅面打印设备，用于广告和装饰的消耗材料，纺织印花，设计服务和色彩管理，特殊的打印效果，纸和纸板设计，广告摄影和照片打印。

POS材料：POS设计，采样，移动建筑、展台，投影视频设备，地板图形，吉祥物。

商业纪念品：商业纪念品和企业礼品，与企业徽标赠品，业务日历。

广告服务和促销

互联网广告：网络营销，创建网站，在线广告公司；

广告和公关公司：市场研究，品牌推广，命名；

工业媒体。

展会报告(Show Reports):

Reklama 2024 is Russia's largest annual event for advertising industry professionals. The show will demonstrate all key areas of advertising communications, covering both traditional forms, such as outdoor advertising and souvenir products, and current digital solutions, including LED screens, interactive panels and content management systems.

In addition, there will be equipment for various types of printing, engraving, cutting and branding of textiles. An important place will be occupied by solutions for festive and transport decoration, as well as technologies for the production of packaging and advertising printing.

Special attention is currently paid to digital technologies. Today, the digital format is in the trend. It is a key driver of growth in the outdoor and indoor advertising market for the coming years.

Companies from 26 regions of Russia and 8 federal districts will present their products and technologies at Reklama 2024. Small companies from Kirov, Ryazan and Vladimir regions will participate in the show thanks to the support of their regional chambers of commerce and industry and business support centres.  

Dates: 21–24 October 2024

Opening hours: 21–23 October: 10.00–18.00; 24 October: 10.00–16.00

Venue: Forum Pavilion, EXPOCENTRE Fairgrounds, Moscow, Russia

Organised by EXPOCENTRE AO

Supported by RACA – the Russian Association of Communication Agencies

Under auspices of the Russian Chamber of Commerce and Industry

Floor space: 4,000+ sq. m.

Exhibitors: 200+ companies from Russia and China, including All Ready, Challenger, Stankoprom, Bestly, Led-Vostok, Liyu Russia (Prizmix), Big Printer Digital Innovations, Lasercut, Diamond-Lab, Diamond Group, Papillons, Allart Service, Stanki.ru, Velles Group, Wink, DiMedia, Destek, Smart-T, Technografika, Zenon, LRT Group, RussCom Group, Konflex, RDP TRADE, ELF LED, Led-Sib, LED BERRY, Led Capital, Nissa Distribution, etc.

On October 21, EXPOCENTRE and RACA – the Russian Association of Communication Agencies will organise the Conference on the Advertising Business: Trends, Creative Input, Technology. Experts will share information about the volume and trends of the advertising market in 2024 and discuss market challenges and opportunities to overcome them, new laws on advertising and their impact on the sphere, what to expect in 2025, the cultural code in brand advertising, and the AI tools, opportunities and prospects in advertising.

The two-day 13th International Forum – Advertising Matrix 2024 will start on the same day. It will feature several conferences on Advertising Manufacturers 2025: Trends and Management, Out-of-Home, Merch and POSM: Prospects and Challenges, Branding Day, and Digital Marketing and AdTech. The forum is organised by EXPOCENTRE AO and operated by KVK Imperia.

On October 22, the VISCOM Association will hold its regular SignForum VISCOM, which will include the panel on what is clients' motivation for choosing the lowest price for an order, and how to get more value by changing the approach to choosing a contractor.

On October 23, EXPOCENTRE will organise the 6th Conference on Digital Printing and Textile Decoration with the support of the Digital Textile magazine. Leading industry experts will discuss new technologies, materials and equipment for printing on textiles and ready-made products, as well as share the advantages of working with Russian digital printing facilities.

On the same day, October 23, there will be a panel on the specifics of the advertising business in the fashion industry and the foresight sessions on the increasing role of advertising in the development of market relations in modern Russia: a look at the problem. The events are held with the support of Kosygin Russian State University of Design and Technology. The participants include industrial partners of the university, as well as students majoring in advertising in the university's college.