德国影像行业协会和科隆展览公司决定新的年度周期及新的起点
继2018年成功举办photokina之后，作为贸易展览会概念赞助商的德国影像行业协会（PIV）和该活动的组织者科隆展览公司（Koelnmesse ）已同意不按照最初的计划在2019年5月举办下一届全球领先的影像贸易展览会，但在5月举行，从2020年5月27日星期三到2020年5月30日星期 六，成像行业的所有市场领导者都将在科隆再次受到期待。将宣布的年度周期开始推迟一年的决定旨在让所有参与者有机会进一步发展 photokina的新概念，并吸引参展商和参观者的新目标群体，以提高贸易地位公平作为摄影和成像行业的全球平台。
PIV首席执行官RainerFühres解释说：“photokina 2018明显超出了我们已经乐观的预期，其中包括来自127个国家的突破性创新和180,000 名访客。” “因此，我们为下一次活动设定了很高的标准。因此，在2019年5月，仅仅过了七个月之后，我们就不可能再次创造出与2018年相 关的热情氛围。这是为什么我们决定在2020年开始计划的年度周期.Photoindustrie-Verband要感谢Koelnmesse快速遵守这一要求的意愿。这 再次展示了我们信任的合作伙伴关系的伟大专业精神和卓越的客户导向。几十年了。“
“我们明白，即使是最强大的科技公司也无法确保他们能够再次将这种创新力量带到展厅，就像我们在短短的七个月前的短暂交付时间内 在2018年光电展上所经历的那样，”科隆公司首席执行官杰拉尔德补充说。 Bose公司。 “然而，正是这些创新将photokina的特征塑造为世 界领先的贸易展览会 - 行业中所有主要供应商以及全球重要用户，零售商和服务提供商的存在也是如此。我们确保未来能够继续满足这一要 求，并满足参展商和参观者对每一项活动的期望，我们对PIV的愿望做出了灵活的回应。这将确保我们的一个旗舰展会的持续独特影响和公众 吸引力。未来。”
今年，photokina成功地展示了一个新概念，其中包括来自移动，成像分析，数字工作流和移动图像等创新领域的新参展商的更多参与，以 及更加关注访客的体验。这种经验和产品展示的结合，尤其受到年轻目标群体的欢迎，确保了整个大厅，过度拥挤的工作室和活动区域的壮观 演示，尽管展会正在进行，但大量人群不断形成。缩短了两天。因此，交易会不仅在传统媒体中被提及，而且在Instagram，YouTube， Facebook和Twitter等数字和社交渠道中也比前几年更大。新成立的成像实验室，初创企业，投资者和科学家提出并讨论了新的成像应用，也 被证明是整个行业的重要推动力。加上成熟影像公司的众多突破性创新，展示了影像行业为数字化未来定位的巨大活力，同时也将塑造光伏 2020。
The next photokina will take place in May 2020
Imaging industry and Koelnmesse decide on new starting point for the new annual cycle
Following a successful photokina 2018, the German Photo Industry Association (PIV), as conceptual sponsor of the trade fair, and the event's organiser Koelnmesse have agreed not to organise the next leading global trade fair in May 2019, as initially planned, but in May 2020. From Wednesday 27 May 2020 to Saturday 30 May 2020, all the market leaders in the imaging industry are expected once again in Cologne. The decision to postpone the start of the announced annual cycle by one year is intended to give all participants the opportunity to further develop the new concept for photokina and to tap into new target groups among exhibitors and visitors in order to heighten the status of the trade fair as a global platform for the photography and imaging industry.
"photokina 2018 clearly exceeded our already optimistic expectations with groundbreaking innovations and 180,000 visitors from 127 countries," explained PIV's CEO Rainer Führes. "As a result, we set the bar very high for the next event. It is therefore unlikely that, in May 2019 after just over seven months, we will once again be able to create the same enthusiastic atmosphere that characterised photokina 2018. This is why we have decided to start the planned annual cycle in 2020. The Photoindustrie-Verband would like to thank Koelnmesse for its willingness to quickly comply with this request. This shows once again the great professionalism and excellent customer orientation that has characterised our trusting partnership for decades now."
"We understand that even the most powerful technology companies cannot ensure that they will once again be able to bring such innovative strength to the exhibition halls as we experienced at photokina 2018 within an extremely short lead time of just seven months," added Koelnmesse's CEO Gerald Böse. "It is precisely these innovations, however, that shape the character of photokina as the world's leading trade fair - as does the presence of all the leading suppliers in the industry as well as important users, retailers and service providers worldwide. In order to make sure we can continue to fulfil this requirement in the future and meet the expectations of exhibitors and visitors with every event, we have responded flexibly to PIV's wishes. This will ensure the continued unique impact and public appeal of one of our flagship trade fairs in the future."
This year, photokina had successfully presented itself with a new concept, which included the increased involvement of new
exhibitors from innovative areas such as mobile, imaging analytics, digital workflow and moving images, as well as a
stronger focus on experience for visitors. This combination of experience and product presentation, which was very well
received by younger target groups in particular, ensured full halls, overcrowded workshops and spectacular presentations on
the event areas, in front of which large crowds of people repeatedly formed, despite the trade fair being shortened by two
days. As a result, the trade fair was mentioned not only in conventional media but also in digital and social channels such
as Instagram, YouTube, Facebook and Twitter to a greater extent than in previous years. The newly created Imaging Lab, in
which start-ups, investors and scientists presented and discussed new imaging applications, also proved to be an important
impetus for the entire industry. Together with numerous groundbreaking innovations from established imaging companies, this
resulted in a showcase of the great dynamism with which the imaging industry is positioning itself for the digital future
and which will also shape photokina 2020.
